Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Download or read book Marketing Projects written by Olivier Mesly and published by CRC Press. This book was released on 2020-01-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields holds great promise for delivering value to organizations and their clients. Project managers can serve many markets ranging from investors who fund projects to that of clients who use new products and services. Marketing Projects is a guide for helping project managers have projects funded or deliver value to end users. It is also a guide for marketing managers new to the world of project management. The book begins by presenting the basics of both marketing and project management and highlights the aspects that are unique and relevant to both areas. It then explores marketing project feasibility and presents tools for assessing feasibility, which include the 6Ps of project management strategy: The project 4Ps: plan, processes, people, and power PRO: pessimistic, realistic, and optimistic scenarios POVs: points of vulnerability POE: point of equilibrium POW: product, organization, and work breakdown structures PWP: work psychodynamics This book illustrates how to use these tools to market new projects to potential sponsors and investors. It then explores marketing projects to end users. Crucial to the success of projects are the relationships between project managers and clients and the way marketing experts implement their strategies. This book explains how project managers can develop meaningful relationships with clients to foster trust and have positive interactions. Project managers excel at managing the processes for delivering new products and services. Marketers are keenly aware of latent, or unconscious needs, as well as those developing and emerging, and can provide project promoters and managers with exciting ideas. This book will help improve the mutual understanding between marketing and project managers, an effort ultimately benefiting end users, whether they be investors or customers. A better work atmosphere and a closer fit between marketing and project management objectives can only serve the interests of investors and end users, for whom marketers and project managers conceive and realize projects, one way or the other.
Download or read book Management of New Product Launches and Other Marketing Projects written by Michael W. Lodato Ph. D. and published by AuthorHouse. This book was released on 2008 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with a clearly articulated project management methodology. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.
Download or read book Doing Research Projects in Marketing Management and Consumer Research written by Chris Hackley and published by Routledge. This book was released on 2003-09-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.
Download or read book Proceedings of the Annual Convention of the Association of Land Grant Colleges written by Association of State Universities and Land-Grant Colleges and published by . This book was released on 1926 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Annual Convention of the Association of Land Grant Colleges written by Association of Land-Grant Colleges. Convention and published by . This book was released on 1924 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Farm Economics written by and published by . This book was released on 1923 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and reports of the American Farm Economic Association.
Download or read book State and Federal Marketing Activities and Other Economic Work March 1921 June 21 1939 written by United States. Bureau of Agricultural Economics and published by . This book was released on 1927 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Annual Convention of the Association of Land Grant Colleges and Universities written by Association of Land-Grant Colleges and Universities. Annual Convention and published by . This book was released on 1927 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Annual Convention of the Association of Land Grant Colleges and Universities written by Association of Land-Grant Colleges and Universities. Convention and published by . This book was released on 1927 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report on the Agricultural Experiment Stations written by United States. Agricultural Research Service and published by . This book was released on 1924 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cooperative Marketing Journal written by and published by . This book was released on 1928 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Parliamentary Papers written by Queensland. Parliament. Legislative Assembly and published by . This book was released on 1927 with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Co perative Marketing written by Herman Steen and published by Garden City, N.Y. : Doubleday, Page. This book was released on 1923 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Cooperative Marketing of Farm Products written by Oscar Bernard Jesness and published by Philadelphia : J.B. Lippincott. This book was released on 1923 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Circular written by Alabama Polytechnic Institute. Extension Service and published by . This book was released on 1926 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
