Download or read book Marketing Problem Solver written by Cochrane Chase and published by . This book was released on 1977 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Problem Solver written by J. Donald Weinrauch and published by . This book was released on 1987 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing problem solver 1 written by Kenneth L. Barasch and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What s Your Problem Become a Better B2B Marketer by Enhancing Your Problem Solving Skills written by Steve Goldhaber and published by . This book was released on 2020-04-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did I write this book? Surely there are several books about B2B content marketing. This book is different, however, because it doesn't jump right into the "how" of content marketing. Instead, it starts with how to understand the core business problems content marketing can solve. Why is this important? Many people fail because they start with tactics.For the most impact from content marketing, you must start by defining the problem. I'll help you define the problem and understand where content marketing can add the most value. By taking this approach, you won't find yourself wasting time responding to one- off tactical requests that aren't valuable to your company.The second reason I wrote this book is because creating content is hard. On the surface, it seems simple. You just need a writer and a designer, right? That's just one part, albeit an important part, and even that part can be challenging without the right approach. But content marketing is about much more than creating content. You need to understand the challenges facing your audience as well as how to distribute, measure, and optimize the content. This book will help you understand how to do it right.I've been in marketing for more than twenty years. I've seen companies' content marketing, and not coincidentally the companies themselves, fail. When they fail, it's not pretty--employees, owners, and vendors struggle and experience a lot of stress. I've been there, so think of me as someone who knows what you could be facing. I've also seen companies do amazing things and flourish impressively while using content marketing. That's when it's really exciting! When done right, content marketing is incredibly powerful.After reading the book, you will be able to answer questions like:· What are six effective techniques for discovering the real problem I'm facing?· How can I avoid the five common barriers to solving problems?· What are the five different visions for a content marketing program?· What are the six core business problems, and how do I solve them?· Once my marketing campaign has been created, how can I measure its effectiveness?· What are the different ways to plan and execute different types of content?For this book, I've interviewed dozens of marketing experts, ranging from CMOs of Fortune 500 companies to owners of technology startups to longtime content marketing professionals. I'm excited to share their wisdom, along with what I've learned during my career, and to help you advance your own career.Content marketing can seem too scary and overwhelming to tackle. But the right knowledge, which I've aimed to provide here, is a powerful tool. "What's Your Problem?" provides concrete strategies for pushing your problem solving skills into high gear. The book guides you through every step of the problem solving process, giving you the skills you need to address the big picture with a detailed plan of action.No matter the size or difficulty of your problem, "What's Your Problem?" contains the wisdom you need to effectively tackle it. Pulling from psychological research, historical examples, and personal experience, "What's Your Problem?" provides you with the strategies you need to be a successful problem solver. These problem solving skills will help your company, save you time, and help you become the effective leader you know you can be.If you are interested in enhancing your problem solving skills and becoming a better marketer, then "What's Your Problem?" is for you.
Download or read book The Creative Problem Solver written by Ian Atkinson and published by Pearson UK. This book was released on 2014-07-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Problem solving tools to solve any business challenge. Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Download or read book Marketing Research written by Seymour Sudman and published by . This book was released on 1998 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a hands-on approach, stressing the practical rather than the theoretical aspects of market research. It is organized to lead readers through a marketing research project, from the intial formation of the research questions to the final presentation of the project.
Download or read book Bulletproof Problem Solving written by Charles Conn and published by John Wiley & Sons. This book was released on 2019-03-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.
Download or read book Marketing Problem Solver written by William G. Zikmund and published by John Wiley & Sons Incorporated. This book was released on 1989-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing problem solver 1 written by Kenneth L. Barasch and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Planning and Problem Solving in Marketing written by Wroe Alderson and published by . This book was released on 1964 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Entrepreneur and Small Business Problem Solver written by William A. Cohen and published by John Wiley & Sons. This book was released on 2006-02-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, revised edition of the classic guide forentrepreneurs For more than a decade, The Entrepreneur and SmallBusiness Problem Solver has been the go-to resource forbudding entrepreneurs and small business owners alike. Now in itsThird Edition, this classic has been revised and updated to meetthe needs of the modern reader in today's fast-paced businessenvironment. Covering everything from getting a start-up loan tointroducing a new product, this comprehensive guide shows you howto deal with the common problems every small business faces-withouthiring expensive outside help. This handy guide is packed with the kind of essential,down-to-earth advice everyone running a small businessneeds-whether you need help with your business plan or collecting asmall debt. This new Third Edition features new information on taxlaw changes, technological advances, and changes in governmentservices, and includes an entirely new chapter on Internetmarketing and e-commerce. Focused on practicality, the book alsofeatures downloadable, chapter-ending worksheets that will help youretain what you learned and implement it correctly. A truly uniquesource for sound business guidance, The Entrepreneur andSmall Business Problem Solver, Third Edition is aninvaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics andmore: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs
Download or read book Pitch Perfect written by Haje Jan Kamps and published by Apress. This book was released on 2020-08-25 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Download or read book Problem Solving and Marketing Science written by Wroe Alderson and published by . This book was released on 1954 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Solutions written by Frank Fletcher and published by Routledge. This book was released on 2016-04-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are some events in life that are inevitable, and the emergence of problems in the workplace is one. Solutions sets out to provide remedies that are accessible, practical, meaningful, and final. Well organized, and referenced to specific operations, this book provides troubleshooting and other assistance, and serves as an encyclopedic reference for answers to organizational problems for managers and practitioners. All the functional activities and operations of organizations are included, so that almost any problem or issue that may occur will be addressed in one or more chapters. Readers will be able to quickly locate, understand and use a specific tool or technique to solve a problem. The different tools available are described, or a single most useful tool indicated. The tool is then explained in depth with an example of how it can be used. The strengths and weaknesses of individual tools are identified and there are suggestions for further help. Solutions is essential for anyone wanting to learn the basics of business problem solving and those who might know the basics but want to expand their understanding.
Download or read book 177 Problem Solving of Direct Marketing written by Jony Ardianto and published by FLASH BOOKS. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Penerapan direct marketing jelas dapat menunjang perkembangan bisnis Anda secara signifikan. Keunggulan utama teknik pemasaran ini adalah berhubungan langsung dengan konsumen. Namun, hal itu sekaligus dapat menjadi penghambat. Reaksi konsu men terhadap suatu produk atau jasa yang tidak tertangani dengan baik, justru akan menjadi bumerang bagi bisnis Anda. Lantas, bagaimana cara menerapkan direct marketing yang benar? Permasalahan apa yang dihadapi dalam penerapan teknik pemasaran ini, dan bagaimana solusinya? Buku ini siap mengupasnya untuk Anda. Di dalamnya dibahas secara tuntas berbagai kendala yang ditemukan dalam direct marketing, baik melalui personal selling, direct mail, telemarketing, catalogue selling, online marketing, maupun televisi dan broadcast media. Tentu saja, solusi dari setiap kendala yang dihadapi tersebut dipaparkan secara tuntas. Ambil buku ini dan pelajari dengan saksama setiap detail penjelasannya. Sehingga, direct marketing yang Anda terapkan tidak hanya tepat sasaran, tetapi juga memberikan kenaikan omzet yang nyata!
Download or read book The Entrepreneur and Small Business Marketing Problem Solver written by William A. Cohen and published by . This book was released on 1991-09-20 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses exclusively on the marketing concerns of small businesses. Helps the small business owner be successful in marketing. Each chapter stands alone and covers a specific class of marketing problems. By putting all essential information about marketing at the reader's fingertips, it comprises his best first investment.
Download or read book The Solution Centric Organization written by Keith M. Eades and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality. Written by the CEO and Marketing VP of Sales Performance International (SPI)_a company that has trained thousands of senior managers in the principles of Solution Selling®_this business-building resource shows how to transform an organization so that it can better solve customers' problems, and thereby differentiate itself from the competition. The Solution-Centric Organization takes managers step by step through: A New Sales Environment:provides the rationale for transforming a company into a solution-centric organization, fully describing the emerging emphasis on solution-centricity, the growing trend in solutions focus, and common reactions to sales performance problems in business today Solution-Centric Concepts and Principles: explains the essentials of solution-centricity and how to embrace them, exploring the implications for sales, the kinds of organizational transformations needed to become solution-centric, and the dangers of “pseudo solutions” A Practical Framework to Drive Performance Improvement: offers a systemic approach for aligning marketing and sales functions to support solution-centric behavior and integrate those activities to improve revenue generation Sales Performance Health Check_presents a methodology for assessing where systemic factors have a negative impact on overall sales performance, featuring objective assessment criteria for each of 26 performance areas and numerous templates and tools for understanding customer problems and needs Designed to help organizations capitalize on the realities of 21st century business, this essential management guide contains clear starting points for moving a company to the powerful solution-centric model, plus practical benchmarks for measuring the success of the transformation. Authoritative and easy to use, The Solution-Centric Organization equips forward-looking companies with all the concepts, methodology, and techniques needed to reap the rewards of becoming solution-centric: significant competitive advantage, larger sales volume, increased revenue and profit, higher employee morale, and greater customer loyalty.
