Download or read book Marketing pol tico e eleitoral written by Achiles Batista Ferreira Junior and published by . This book was released on 2015-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Que fatores influenciam nossa decisão na hora de escolher um vereador ou um presidente? Todos os políticos são iguais? O que, de fato, determina ou influencia nosso voto? Nesta obra, você vai descobrir que as respostas a essas perguntas estão estreitamente relacionadas a questões básicas de marketing, ou seja, de mercado! Isso porque se aproximam de situações vivenciadas no dia a dia de empresas e organizações em seus planejamentos estratégicos de negócios. Afinal, numa campanha eleitoral – assim como faz uma empresa – o interesse de um partido político ou coligação é nada mais do que “vender um produto”, ou seja, um candidato, bem como fidelizá-lo e perpetuar uma “marca”. Guardadas as devidas proporções, observamos uma aproximação entre os dois mundos e, por que não dizer, uma relação “sadia” nesse processo! Com base nesse entendimento, você é convidado a refletir sobre de que forma a realização de um planejamento de marketing político pode ser um instrumento facilitador para o sucesso de uma campanha eleitoral.
Download or read book Marketing pol tico eleitoral uma analogia entre o mundo corporativo e a pol tica written by and published by Editora Ibpex. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Governance in the 21st Century written by OECD and published by OECD Publishing. This book was released on 2001-04-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores some of the opportunities and risks - economic, social and technological - that decision-makers will have to address, and outlines what needs to be done to foster society's capacity to manage its future more flexibly and with broader participation of its citizens.
Download or read book Social Media in the Public Sector written by Ines Mergel and published by John Wiley & Sons. This book was released on 2012-10-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)
Download or read book United Nations E government Survey 2008 written by and published by . This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trend towards reforming the public sector has emerged in many countries in recent years, attempting to revitalise public administration and make it more proactive, efficient, transparent and especially more service oriented. E-government can contribute significantly to the process of transformation of the government towards a leaner, more cost-effective government. However, the real benefit of e-government lies not in the use of technology per se, but in its application to processes of transformation. The 2008 year Survey presents an assessment of the new role of the government in enhancing public service delivery, while improving the efficiency and productivity of government processes and systems. The first part of the publication describes the findings of the United Nations e-Government Survey 2008 while the 'how to' approach connected governance is the focus of Part II.
Download or read book na written by Springer and published by Springer Science & Business Media. This book was released on 2013-02-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Governing Global Electronic Networks written by William J. Drake and published by MIT Press. This book was released on 2008-12-05 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, experts analyze the global governance of electronic networks, emphasizing international power dynamics and the concerns of nondominant actors. Each chapter concludes with a set of policy recommendations for the promotion of an open, dynamic and more equitable networld order.
Download or read book Linking Government Data written by David Wood and published by Springer Science & Business Media. This book was released on 2011-11-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linking Government Data provides a practical approach to addressing common information management issues. The approaches taken are based on international standards of the World Wide Web Consortium. Linking Government Data gives both the costs and benefits of using linked data techniques with government data; describes how agencies can fulfill their missions with less cost; and recommends how intra-agency culture must change to allow public presentation of linked data. Case studies from early adopters of linked data approaches in international governments are presented in the last section of the book. Linking Government Data is designed as a professional book for those working in Semantic Web research and standards development, and for early adopters of Semantic Web standards and techniques. Enterprise architects, project managers and application developers in commercial, not-for-profit and government organizations concerned with scalability, flexibility and robustness of information management systems will also find this book valuable. Students focused on computer science and business management will also find value in this book.
Download or read book Guide to Convivial Tools written by Valentina Borremans and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Me written by William J. Mitchell and published by MIT Press. This book was released on 2004-09-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the transformation of wireless technology and the creation of an interconnected world are changing our environment and our lives. With Me++ the author of City of Bits and e-topia completes an informal trilogy examining the ramifications of information technology in everyday life. William Mitchell describes the transformation of wireless technology in the hundred years since Marconi—the scaling up of networks and the scaling down of the apparatus for transmission and reception. It is, he says, as if "Brobdingnag had been rebooted as Lilliput"; Marconi's massive mechanism of tower and kerosene engine has been replaced by a palm-size cellphone. If the operators of Marconi's invention can be seen as human appendages to an immobile machine, today's hand-held devices can be seen as extensions of the human body. This transformation has, in turn, changed our relationship with our surroundings and with each other. The cellphone calls from the collapsing World Trade Center towers and the hijacked jets on September 11 were testimony to the intensity of this new state of continuous electronic engagement. Thus, Mitchell proposes, the "trial separation" of bits (the elementary unit of information) and atoms (the elementary unit of matter) is over. With increasing frequency, events in physical space reflect events in cyberspace, and vice versa; digital information can, for example, direct the movement of an aircraft or a robot arm. In Me++ Mitchell examines the effects of wireless linkage, global interconnection, miniaturization, and portability on our bodies, our clothing, our architecture, our cities, and our uses of space and time. Computer viruses, cascading power outages, terrorist infiltration of transportation networks, and cellphone conversations in the streets are symptoms of a dramatic new urban condition—that of ubiquitous, inescapable network interconnectivity. He argues that a world governed less and less by boundaries and more and more by connections requires us to reimagine and reconstruct our environment and to reconsider the ethical foundations of design, engineering, and planning practice.
Download or read book Futurability written by Francesco Berardi and published by Verso Books. This book was released on 2017-07-04 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive philosophy of contemporary life and politics, by one of the sharpest critics of the present We live in an age of impotence. Stuck between global war and global finance, between identity and capital, we seem incapable of producing the radical change that is so desperately needed. Meanwhile the struggle for dominance over the world is a battlefield with only two protagonists: the forces of neoliberalism on one side, and the new order led by the likes of Trump and Putin on the other. How can we imagine a new emancipatory vision, capable of challenging the deadlock of the present? Is there still a way to disentangle ourselves from a global order that shapes our politics as well as our imagination? In this inspired work, renowned Italian theorist Franco Berardi tackles this question through a grounded yet visionary analysis of three concepts fundamental to his understanding of the present: possibility, potency, and power. Characterizing possibility as content, potency as energy, and power as form, Berardi suggests that the road to emancipation unspools from an awareness that the field of the possible is only limited, and not created, by the power structures behind it. Other futures and other worlds are always already inscribed within the present, despite power’s attempt to keep them invisible. Overcoming the temptation to give in to despair or nostalgia, Berardi proposes the notion of “futurability” as a way to remind us that even within the darkness of our current crisis a better world lies dormant. In this volume, Berardi presents the most systematic account to date of his philosophy, making a crucial theoretical contribution to the present and future struggle
Download or read book The Production of Money written by Ann Pettifor and published by Verso Books. This book was released on 2017-03-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is money, where does it come from, and who controls it? In this accessible, brilliantly argued book, leading political economist Ann Pettifor explains in straightforward terms history’s most misunderstood invention: the money system. Pettifor argues that democracies can, and indeed must, reclaim control over money production and restrain the out-of-control finance sector so that it serves the interests of society, as well as the needs of the ecosystem. The Production of Money examines and assesses popular alternative debates on, and innovations in, money, such as “green QE” and “helicopter money.” She sets out the possibility of linking the money in our pockets (or on our smartphones) to the improvements we want to see in the world around us.
Download or read book Dewey written by Steven Fesmire and published by Routledge. This book was released on 2014-11-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Dewey (1859 - 1952) was the dominant voice in American philosophy through the World Wars, the Great Depression, and the nascent years of the Cold War. With a professional career spanning three generations and a profile that no public intellectual has operated on in the U.S. since, Dewey's biographer Robert Westbrook accurately describes him as "the most important philosopher in modern American history." In this superb and engaging introduction, Steven Fesmire begins with a chapter on Dewey’s life and works, before discussing and assessing Dewey's key ideas across the major disciplines in philosophy; including metaphysics, epistemology, aesthetics, ethics, educational philosophy, social-political philosophy, and religious philosophy. This is an invaluable introduction and guide to this deeply influential philosopher and his legacy, and essential reading for anyone coming to Dewey's work for the first time.
Download or read book The Internet as a Large scale Complex System written by Kihong Park and published by Oxford University Press, USA. This book was released on 2005 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a snapshot of some features of the Internet that may be fruitfully approached using a complex systems perspective, meaning using interdisciplinary tools and methods to tackle the subject area.
Download or read book E government Reconsidered written by University of Regina. Canadian Plains Research Center and published by University of Regina Press. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
