Download or read book Understanding Marketing written by and published by Harvard Business Press. This book was released on 2010-02-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing

Download or read book Marketing Pocketbook written by Neil Russell-Jones and published by Management Pocketbooks. This book was released on 2014-01-01 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Download or read book Marketing Pocket Book written by Advertising Association and published by . This book was released on 1993-11-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Pocket Book written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Pocket Book written by Advertising Association (Great Britain) and published by . This book was released on 1999 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sales Marketing written by Michael A. Kamins and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Pocket Book 2004 written by and published by World Advertisingr. This book was released on 2003 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Made to Lead written by Karl Sakas and published by . This book was released on 2016-11-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing people is tough, but it doesn't have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve-agency leaders are made, not born.In this book, you'll learn concrete tips to make your work easier when you lead marketing and creative teams.

Download or read book Marketing pocket book written by Advertising Association (Great Britain) and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Download or read book Pocket Full of Do written by Chris Do and published by . This book was released on 2020-07-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Pocketbook written by Neil Russell-Jones, Jr. and published by . This book was released on 2014-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Download or read book Marketing Pocket written by Advertising Association (Great Britain) and published by . This book was released on 2000-11-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Pocket Book 2002 written by Advertising Association (Great Britain) and published by . This book was released on 2001-12-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Pocket Book written by NTC Publications and published by . This book was released on 1998-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Download or read book The Americas Marketing Pocket Book 2006 written by and published by . This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with Mediaedge: cia, 'The Americas Marketing Pocket Book 2006' provides marketing, media, demographic, economic and advertising data for North, Central and South America