Download or read book Marketing on Fleek written by Kobi Ben Meir and published by J.B Meir. This book was released on 2020-02-14 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. "If you don’t have a personal mountain to climb, you might as well not exist.", Kobi Ben Meir The book presents the reader with an approach to the professional and marketing world that is straightforward and effective, with insights they can implement right away. It goes through self-development, self-esteem and work environment into the history of marketing aspects and best practices, with real-life experience. Learn all the secrets, tips and pro-advice to become an expert in the marketing strategy world. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.

Download or read book Marketing on Fleek written by Kobi Ben Meir and published by . This book was released on 2020-02-12 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek - How to Make Your Marketing And Professional Efforts Count In A Customer-Centric World to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.

Download or read book Machine Learning and Generative AI for Marketing written by Yoon Hyup Hwang and published by Packt Publishing Ltd. This book was released on 2024-08-30 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.

Download or read book Marketing on Fleek How to Make Your Marketing Professional Efforts Count In A Customer Centric World written by Kobi Ben Meir and published by Lulu.com. This book was released on 2020-02-12 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From award-winning marketing guru and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream.Detail not only the personal and professional obstacles, but how the lessons learned along the way. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.

Download or read book The Future of Marketing written by Nicholas Johnson and published by FT Press. This book was released on 2015-05-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

Download or read book Next Level Grammar for a Digital Age written by Darren Crovitz and published by Routledge. This book was released on 2022-04-19 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: CO-PUBLISHED BY ROUTLEDGE AND THE NATIONAL COUNCIL OF TEACHERS OF ENGLISH This innovative book explores how digital language and tools can be used to teach applied grammar in the classroom. With a spotlight on internet language, Crovitz, Devereaux, and Moran demonstrate how students can practice rhetorical grammar with digital tools in order to use language purposefully. With an abundance of original strategies, prompts, and questions that tap into students’ existing skills, the book is designed to help students build a meta-awareness of language through critical digital literacy. Drawing on examples and activities from TikTok, Twitter, memes, texting, online videos, digital media, and more, chapters feature lesson plans centered around real-world digital scenarios that will engage and inspire students. Ideal for preservice and inservice English teachers, this book offers a blueprint for helping students use and evaluate language in the digital world and includes practical suggestions for using technology and rhetorical grammar to engage with and compose digital texts.

Download or read book Multilingual Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2016-06-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets of Multilingual Digital Marketing in Europe and North America: Unveiling Lucrative Strategies for Market Leadership Are you ready to unlock the secrets of multilingual digital marketing and become the market leader in your industry? In this book, I delve into the burning questions that many businesses face when entering new markets. I explore why some businesses fail while others succeed and provide realistic steps to help you avoid losing money in the online business landscape. With my guidance, you will learn how to position your business for success in other countries, identifying the key areas that need improvement to maximize your return on investment (ROI). I emphasize the significance of customer service and sales departments within your organization, showcasing their impact on your company's share wallet. Furthermore, I shed light on the correlation between two crucial components in multilingual digital marketing: technical and marketing aspects. By understanding their relationship and optimizing their impact on sales, you can gain a competitive edge in the global marketplace. I also address the challenge of saving on your annual budget for human resources, offering strategies to optimize your hiring process and ensure you have the right experts in the right positions. Additionally, I reveal secret components that successful market leaders have utilized to reach the top. This book provides a comprehensive overview of both technical and marketing aspects of online sales, offering practical suggestions for offline marketing and sales as well. By exploring the hidden strategies and tactics employed by successful companies, you can pave your own path to market leadership. Get ready to uncover the truth and unleash your business's potential with the invaluable insights within this book.

Download or read book Art in the After Culture written by Ben Davis and published by Haymarket Books. This book was released on 2022-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a peculiar moment for art, as it becomes both increasingly rarefied and associated with elite lifestyle culture, while simultaneously ubiquitous, with the boom of "creative" industries and the proliferation of new technologies for making art. In these important essays, Ben Davis covers everything from Instagram to artificial intelligence, eco-art to cultural appropriation. Critical, insightful, and hopeful even in the face of the apocalyptic, this is a must read for those looking to understand the current art world, as well as the role of the artist in the world today.

Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.

Download or read book identity written by Abigail De Kosnik and published by University of Michigan Press. This book was released on 2019-04-18 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its launch in 2006, Twitter has served as a major platform for political performance, social justice activism, and large-scale public debates over race, ethnicity, gender, sexuality, and nationality. It has empowered minoritarian groups to organize protests, articulate often-underrepresented perspectives, and form community. It has also spread hashtags that have been used to bully and silence women, people of color, and LGBTQ people. #identity is among the first scholarly books to address the positive and negative effects of Twitter on our contemporary world. Hailing from diverse scholarly fields, all contributors are affiliated with The Color of New Media, a scholarly collective based at the University of California, Berkeley. The Color of New Media explores the intersections of new media studies, critical race theory, gender and women’s studies, and postcolonial studies. The essays in #identity consider topics such as the social justice movements organized through #BlackLivesMatter, #Ferguson, and #SayHerName; the controversies around #WhyIStayed and #CancelColbert; Twitter use in India and Africa; the integration of hashtags such as #nohomo and #onfleek that have become part of everyday online vernacular; and other ways in which Twitter has been used by, for, and against women, people of color, LGBTQ, and Global South communities. Collectively, the essays in this volume offer a critically interdisciplinary view of how and why social media has been at the heart of US and global political discourse for over a decade.

Download or read book Internet Celebrity written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-07-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.

Download or read book Girls Autobiography Media written by Emma Maguire and published by Springer. This book was released on 2018-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how girls’ automedial selves are constituted and consumed as literary or media products in a digital landscape dominated by intimate, though quite public, modes of self-disclosure and pervaded by broader practices of self-branding. In thinking about how girlhood as a potentially vulnerable subject position circulates as a commodity, Girls, Autobiography, Media argues that by using digital technologies to write themselves into culture, girls and young women are staking a claim on public space and asserting the right to create and distribute their own representations of girlhood. Their texts—in the form of blogs, vlogs, photo-sharing platforms, online diaries and fangirl identities—show how they navigate the sometimes hostile conditions of online spaces in order to become narrators of their own lives and stories. By examining case studies across different digital forms of self-presentation by girls and young women, this book considers how mediation and autobiographical practices are deeply interlinked, and it highlights the significant contribution girls and young women have made to contemporary digital forms of life narrative.

Download or read book Myths of PR written by Rich Leigh and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Download or read book Market Growers Journal written by and published by . This book was released on 1925 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Fortnightly written by and published by . This book was released on 1926 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The High Maintenance Minimalist written by Kashlee Kucheran and published by Kashlee Kucheran. This book was released on 2017-12-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who says minimalism has to be boring? She quit her 200k job and sold it all to travel the world. Kashlee Kucheran had a glamorous life. The house, dream job, the fantastic wardrobe. Discover the soul-crushing moments that lead to Kashlee letting go of everything she knew for a life of experience rather than materialism. Her inspiring ‘how-to’ guide delivers real-world advice on how to clear out all the clutter, and live a freedom based life. Through hilarious stories and insightful guidance, this book will teach you step by step how to: Declutter, downsize and erase debt • Finally get your finances in check • Favor experiences instead of ‘stuff’ • Create an awe-inspiring bucket list • Earn an income while exploring the globe • Learn your true passion and calling in life "This book is a must-read for anyone looking to have more freedom in all aspects of their lives. It's packed with tools that you can start using from day one, it's hilarious and it's real. The book is hands-down the best and most practical guide to having more control over your mindset and finances that I've ever read." - Natalie Ellis, Serial Entrepreneur + CEO of Boss Babe Inc. With Kashlee’s in-depth workbooks and no BS attitude, you’ll learn everything there is to know about embracing modern minimalism and the power that comes with it. The joy, the freedom, and the happiness. The energy to embrace your inner wanderlust and make life a journey, not a credit card driven prison sentence. Wake up and realize how capable you are without the all the crap.

Download or read book White Feminism written by Koa Beck and published by Simon and Schuster. This book was released on 2021-01-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written “with passion and insight about the knotted history of racism within women’s movements and feminist culture” (Rebecca Traister, New York Times bestselling author), this whip-smart, timely, and impassioned call for change is perfect for fans of Good and Mad and Hood Feminism. Addressing today’s conversation about race, empowerment, and inclusion in America, Koa Beck, writer and former editor-in-chief of Jezebel, boldly examines the history of feminism, from the true mission of the suffragists to the rise of corporate feminism with clear-eyed scrutiny and meticulous detail. She also examines overlooked communities—including Native American, Muslim, transgender, and more—and their ongoing struggles for social change. With “intellectually smart and emotionally intelligent” (Patrisse Cullors, New York Times bestselling author and Black Lives Matter cofounder) writing, Beck meticulously documents how elitism and racial prejudice have driven the narrative of feminist discourse. Blending pop culture, primary historical research, and first-hand storytelling, she shows us how we have shut women out of the movement, and what we can do to correct our course for a new generation. Combining a scholar’s understanding with hard data and razor-sharp cultural commentary, White Feminism “is a rousing blueprint for a more inclusive ‘new era of feminism’” (The Boston Globe).