Download or read book Marketing museale e creazione di valore strategie per l innovazione dei musei italiani written by Cerquetti and published by FrancoAngeli. This book was released on 2014 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Experience Logic as a New Perspective for Marketing Management written by Tonino Pencarelli and published by Springer. This book was released on 2018-04-13 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Download or read book Arethuse 1 2 2015 written by and published by Società Editrice Esculapio. This book was released on 2015-07-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this issue are those that the Scientific Committee has assessed as being particularly of merit. They relate to three areas, Strategic Management, Economics and Statistics, and Public Finance. These areas have not only been the subject of study of researchers who adhere to the international Association, Arethuse, but especially in recent years provide a useful opportunity for whoever operates in European countries (university researchers, spin-off, managers, entrepreneurs, local associations, public authorities, governmental and non- governmental financial institutions etc.) to enrich their knowledge. In this year with the Expo taking place in Italy, the issues concerning the quality and development of the people and territory have led to scientific fields of study and discussions that are of particular global relevance. The Universal Exposition of Milan places special emphasis on sustainable development and the new sense of globalization of economic and social phenomena. A great deal of research, the results of which are presented in this issue, provide useful contributions. They highlight the metrics to be used to promote the development of the territory; they study the impact of information technology in the tourism sector; they present studies on the most appropriate reconfiguration of relationships with retailers and the reconfiguration of supply chains; finally, special attention is paid to the redesign of management techniques and of inter- enterprise relations, in order to facilitate the growth of SMEs and the environment in which they are rooted.
Download or read book Tourism Travel and Hospitality in a Smart and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2023-05-29 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World’. With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality
Download or read book Bridging Theories Strategies and Practices in Valuing Cultural Heritage written by Mara Cerquetti and published by . This book was released on 2017 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management Studies in Crisis written by Dennis Tourish and published by Cambridge University Press. This book was released on 2019-07-18 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management research is criticised for poor research practices and not addressing important problems. Tourish proposes fundamental changes to rescue it from crisis. A must read for management and organisation scholars, practising managers, university administrators and policy makers within higher education.
Download or read book Tourism and Culture in the Age of Innovation written by Vicky Katsoni and published by Springer. This book was released on 2016-03-03 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.
Download or read book The Imagined Immigrant written by Ilaria Serra and published by Fairleigh Dickinson Univ Press. This book was released on 2009 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original sources--such as newspaper articles, silent movies, letters, autobiographies, and interviews--Ilaria Serra depicts a large tapestry of images that accompanied mass Italian migration to the U.S. at the turn of the twentieth century. She chooses to translate the Italian concept of immaginario with the Latin imago that felicitously blends the double English translation of the word as "imagery" and "imaginary." Imago is a complex knot of collective representations of the immigrant subject, a mental production that finds concrete expression; impalpable, yet real. The "imagined immigrant" walks alongside the real one in flesh and rags.
Download or read book Cultural Capital written by Robert Hewison and published by Verso Books. This book was released on 2014-11-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain began the twenty-first century convinced of its creativity. Throughout the New Labour era, the visual and performing arts, museums and galleries, were ceaselessly promoted as a stimulus to national economic revival, a post-industrial revolution where spending on culture would solve everything, from national decline to crime. Tony Blair heralded it a “golden age.” Yet despite huge investment, the audience for the arts remained a privileged minority. So what went wrong? In Cultural Capital, leading historian Robert Hewison gives an in-depth account of how creative Britain lost its way. From Cool Britannia and the Millennium Dome to the Olympics and beyond, he shows how culture became a commodity, and how target-obsessed managerialism stifled creativity. In response to the failures of New Labour and the austerity measures of the Coalition government, Hewison argues for a new relationship between politics and the arts.
Download or read book An Introduction to the Sociology of Education written by Karl Mannheim and published by Taylor & Francis. This book was released on 1997 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1962. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
Download or read book Software Takes Command written by Lev Manovich and published by A&C Black. This book was released on 2013-07-04 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.
Download or read book Imperial City written by Susan Vandiver Nicassio and published by University of Chicago Press. This book was released on 2009-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1798, the armies of the French Revolution tried to transform Rome from the capital of the Papal States to a Jacobin Republic. For the next two decades, Rome was the subject of power struggles between the forces of the Empire and the Papacy, while Romans endured the unsuccessful efforts of Napoleon’s best and brightest to pull the ancient city into the modern world. Against this historical backdrop, Nicassio weaves together an absorbing social, cultural, and political history of Rome and its people. Based on primary sources and incorporating two centuries of Italian, French, and international research, her work reveals what life was like for Romans in the age of Napoleon. “A remarkable book that wonderfully vivifies an understudied era in the history of Rome. . . . This book will engage anyone interested in early modern cities, the relationship between religion and daily life, and the history of the city of Rome.”—Journal of Modern History “An engaging account of Tosca’s Rome. . . . Nicassio provides a fluent introduction to her subject.”—History Today “Meticulously researched, drawing on a host of original manuscripts, memoirs, personal letters, and secondary sources, enabling [Nicassio] to bring her story to life.”—History
Download or read book The Complete Danteworlds written by Guy P. Raffa and published by . This book was released on 2009-05-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dante Alighieri’s Divine Comedy has, despite its enormous popularity and importance, often stymied readers with its multitudinous characters, references, and themes. But until the publication in 2007 of Guy Raffa’s guide to the Inferno, students lacked a suitable resource to help them navigate Dante’s underworld. With this new guide to the entire Divine Comedy, Raffa provides readers—experts in the Middle Ages and Renaissance, Dante neophytes, and everyone in between—with a map of the entire poem, from the lowest circle of Hell to the highest sphere of Paradise. Based on Raffa’s original research and his many years of teaching the poem to undergraduates, The CompleteDanteworlds charts a simultaneously geographical and textual journey, canto by canto, region by region, adhering closely to the path taken by Dante himself through Hell, Purgatory, and Paradise. This invaluable reference also features study questions, illustrations of the realms, and regional summaries. Interpreting Dante’s poem and his sources, Raffa fashions detailed entries on each character encountered as well as on many significant historical, religious, and cultural allusions.
Download or read book Bosch written by María Pilar Silva Maroto and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive look at the work of Jheronimus Bosch, published to coincide with the 5th centenary of the artist's death and in conjunction with an exhibition at the Museo del Prado
Download or read book eCulture written by Alfredo M. Ronchi and published by Springer Science & Business Media. This book was released on 2009-03-10 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do virtual museums really provide added value to end-users, or do they just contribute to the abundance of images? Does the World Wide Web save endangered cultural heritage, or does it foster a society with less variety? These and other related questions are raised and answered in this book, the result of a long path across the digital heritage landscape. It provides a comprehensive view on issues and achievements in digital collections and cultural content.
Download or read book Reinventing the Museum written by Gail Anderson and published by Rowman Altamira. This book was released on 2004-03-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader brings together 35 seminal articles that reflect the museum world's ongoing conversation with itself and the public about what it means to be a museum—one that is relevant and responsive to its constituents and always examining and reexamining its operations, policies, collections, and programs. In conjunction with the editor's introductory material and recommended additional readings these articles will help students grasp the essentials of the dialogue and guide them on where to turn for further details and developments.
