Download or read book Marketing Market Opportunity and Ephemeral Market Knowledge EMK written by Teresa Preston and published by . This book was released on 2012 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the literature in marketing on competitive market processes identifies knowledge as both a heterogeneous resource and capability. In addition, the literature on knowledge identifies and defines different types of knowledge which fail the test of being scientific, but have proven to be useful to both scholars and practitioners. However, within the theory of competitive processes, very little research has specifically examined the type of market knowledge that is used to identify opportunities. In particular, context-specific knowledge is often implied; yet, very little of the research has examined that type of market knowledge described in Hayek (1945) as knowledge of "particular circumstances of time and place" (p.52). This gap in the literature is one area to be studied to contribute to theory of competitive market processes. This study formalizes a type of market knowledge which is highly localized and transitory within dynamic markets. The concept of Ephemeral Market Knowledge (EMK) is introduced as a type of context-specific market knowledge. A proposed working definition is studied using a Grounded Theory Approach (GTA) to identify and examine knowledge properties and examine the use of EMK. Results from coding and analysis identify four themes in the data. First, Opportunity represents two general categories of EMK. In addition, two thematic properties of EMK were identified: Window of Time and Place. Within Window of Time, a sub-theme of Timing also emerged through analysis. Moreover, Speed emerged as a theme separate from Window of Time, and reflects the rate of response within Window of Time. This study is the initial step to understanding EMK as a type of context-specific knowledge that is pervasive in competitive market processes. Future research should include further examination of both the explicit and tacit components of EMK, along with decision-making and implementation, to advance a theory of the role of both in competitive processes.

Download or read book Using Market Knowledge written by Rohit Deshpande and published by SAGE Publications. This book was released on 2000-10-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.

Download or read book Library Literature Information Science written by and published by . This book was released on 2001 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: An index to library and information science literature.

Download or read book Modern Management based on Big Data I written by A.J. Tallón-Ballesteros and published by IOS Press. This book was released on 2020-11-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of any modern organisation involves data, but the volume of information has become almost impossible for even the most up-to-date computer system to handle. Fortunately, big-data technologies are now enabling new ways of dealing with the flood of information, making an approximate solution possible in a reasonable time-frame, as an alternative to waiting for an exact result taking much longer. This book contains the 17 papers presented at the inaugural conference of the new series: Modern Management based on Big Data (MMBD 2020). The conference was originally scheduled to be held in Beijing, China, but due to measures to prevent the spread of the COVID-19 pandemic, the conference was held online from 18-21 October 2020. As its name suggests, the conference covers the connected aspects of Big Data and Modern Management, and the 17 papers included here, accepted from a total of 68 submissions, cover topics including data capture and storage; search, sharing and analytics; data visualization; machine learning algorithms for big data; distributed file systems and databases; management strategy and decision making; manufacturing and logistics systems; total quality management; management information systems; human factor engineering; and human resources. Providing an overview of current developments in modern management based on Big Data, the book will be of interest to all those working in the field.

Download or read book The Wealth of Networks written by Yochai Benkler and published by Yale University Press. This book was released on 2006-01-01 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.

Download or read book The Orange Economy written by Inter American Development Bank and published by Inter-American Development Bank. This book was released on 2013-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.

Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Download or read book An Engine Not a Camera written by Donald MacKenzie and published by MIT Press. This book was released on 2008-08-29 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: In An Engine, Not a Camera, Donald MacKenzie argues that the emergence of modern economic theories of finance affected financial markets in fundamental ways. These new, Nobel Prize-winning theories, based on elegant mathematical models of markets, were not simply external analyses but intrinsic parts of economic processes. Paraphrasing Milton Friedman, MacKenzie says that economic models are an engine of inquiry rather than a camera to reproduce empirical facts. More than that, the emergence of an authoritative theory of financial markets altered those markets fundamentally. For example, in 1970, there was almost no trading in financial derivatives such as "futures." By June of 2004, derivatives contracts totaling $273 trillion were outstanding worldwide. MacKenzie suggests that this growth could never have happened without the development of theories that gave derivatives legitimacy and explained their complexities. MacKenzie examines the role played by finance theory in the two most serious crises to hit the world's financial markets in recent years: the stock market crash of 1987 and the market turmoil that engulfed the hedge fund Long-Term Capital Management in 1998. He also looks at finance theory that is somewhat beyond the mainstream—chaos theorist Benoit Mandelbrot's model of "wild" randomness. MacKenzie's pioneering work in the social studies of finance will interest anyone who wants to understand how America's financial markets have grown into their current form.

Download or read book Business World written by and published by . This book was released on 1989-10 with total page 1560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Organization of Illegal Markets written by Peter Reuter and published by University Press of the Pacific. This book was released on 2004-10-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely believed that monopoly control, based on violence, corruption or risk-spreading, is characteristic of markets for illegal goods and services, such as marijuana and bookmaking. This essay examines the effects on the organization of a market arising from changing the status of a good or service from legal to illegal. In general, it can be shown that illegal enterprises are likely to be smaller than their legal counterparts. The most important reasons for this are the lack of external credit markets, itself a consequence of the non-existence of audited records, the lack of court enforceable contracts, and the need to restrict knowledge of participation in the enterprise. The inability to advertise or to create goodwill for the enterprise itself, as opposed to goodwill for its agents, is also significant. Corruption is likely to affect the organization of the market only under special circumstances, where there is a single agency which monopolizes enforcement. Though that condition held for most illegal markets thirty years ago enforcement now is fragmented and overlapping, which inhibits an agency from granting a monopoly franchise. The introduction of violence does not in general change this result. The use of violence to acquire market power can occur only where there is a ready focus for that violence. Most illegal markets lack either time or space consistency that would permit exclusion of competition. Some comments about the optimal use of violence are offered. The final section offers some analysis of the plausibility of using illegal market enforcement as an instrument of organized crime control. There have been systematic changes in the set of opportunities available to organized crime members; illegal markets no longer are so central to the power and income of organized crime. The shift from gambling to narcotics markets has also weakened the link between organized crime and illegal markets.

Download or read book Pacific Rural Press written by and published by . This book was released on 1907 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Download or read book The Oxford Handbook of Food Politics and Society written by Ronald J. Herring and published by Oxford University Press, USA. This book was released on 2015 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is food political? : market, state, and knowledge / Ronald J. Herring -- Science, politics, and the framing of modern agricultural technologies / John Harriss, Drew Stewart -- Genetically improved crops / Martina Newell-McGloughlin -- Agroecological intensification of smallholder farming / Rebecca Nelson, Robert Coe -- The hardest case : what blocks improvements in agriculture in Africa? / Robert L. Paarlberg -- The poor, malnutrition, biofortification, and biotechnology / Alexander J. Stein -- Biofuels : competition for land, resources, and political subsidies / David Pimentel, Michael Burgess -- Alternative paths to food security / Norman Uphoff -- Ethics of food production and consumption / Michiel Korthals -- Food, justice, and land / Saturnino M. Borras Jr., Jennifer C. Franco -- Food security, productivity, and gender inequality / Bina Agarwal -- Delivering food subsidy : the state and the market / Ashok Kotwal, Bharat Ramaswami -- Diets, nutrition, and poverty : lessons from India / Raghav Gaiha, Raghbendra Jha, Vani S. Kulkarni, Nidhi Kaicker -- Food price and trade policy biases : inefficient, inequitable, yet not inevitable / Kym Andersen -- Intellectual property rights and the politics of food / Krishna Ravi Srinivas -- Is food the answer to malnutrition / David E. Sahn -- Fighting mother nature with biotechnology / Alan McHughen -- Climate change and agriculture : countering doomsday scenarios / Derrill D. Watson II -- Wild foods / Jules Pretty, Zareen Bharucha -- Livestock in the food debate / Purvi Mehta-Bhatt, Paulo Ficarelli -- The social vision of the alternative food movement / Siddhartha Shome -- Food values beyond nutrition / Ann Grodzins Gold -- Cultural politics of food safety : genetically modified food in japan, France, and the United States / Kyoko Sato -- Food safety / Bruce M. Chassy -- The politics of food labeling and certification / Emily Clough -- The politics of grocery shopping: eating, voting, and (possibly) transforming the food system / Josée Johnston, Norah MacKendrick -- The political economy of regulation of biotechnology in agriculture / Gregory D. Graff, Gal Hochman, David Zilberman -- Coexistence in the fields? : GM, organic, and conventional food crops / Janice Thies -- Global movements for food justice / M. Jahi Chappell -- The rise of the organic foods movement as a transnational phenomenon / Tomas Larsson -- The dialectic of pro-poor papaya / Sarah Davidson Evanega, Mark Lynas -- Thinking the African food crisis : the Sahel forty years on / Michael J. Watts -- Transformation of the agrifood industry in developing countries / Thomas Reardon, C. Peter Timmer -- The twenty-first century agricultural land rush / Gregory Thaler -- Agricultural futures : the politics of knowledge / Ian Scoones

Download or read book Progressive Age written by and published by . This book was released on 1923 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes summaries of proceedings and addresses of annual meetings of various gas associations.

Download or read book Knowledge based Development written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary global societies, fromhuman conflicts to environmentaldegradation, call for an expanded researchagenda in the field of knowledgemanagement. According to Kathia CastroLaszlo and Alexander Laszlo in ''Evolvingknowledge for development, '' issues such asimprovement of the role of corporate citizenship to promote socially andecologically responsible operations anddevelopment of human and social capitalshould become part of a purposeful strategyfor creating a better future. ''Knowledge is power'' is the conventionalwisdom. Therefore, it is up to those withaccess to knowledge to decide if that powerwill continue to be used over others toincrease the gap between rich and poor or ifit will be a power to empower visions andrealities based on an inclusive planetaryethic. From an evolutionary systemsperspective, the authors' paper exploressome of the implications and keycontributions that knowledge managementcan make to the transition towardssustainable forms of social organization. Theheuristic of the evolutionary learningcommunity (ELC) is presented as aparticipatory strategy for promoting learningand knowledge creation for evolutionarydevelopment. Rory L. Chase Previously published in: Journal of Knowledge Management, Volume 6, Number 4, 2002.

Download or read book Concise Encyclopedia of Pragmatics written by J.L. Mey and published by Elsevier. This book was released on 2009-08-07 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise Encyclopedia of Pragmatics, Second Edition (COPE) is an authoritative single-volume reference resource comprehensively describing the discipline of pragmatics, an important branch of natural language study dealing with the study of language in it's entire user-related theoretical and practical complexity. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As pragmatics is a centrally important and inherently cross-cutting area within linguistics, it will therefore be relevant not just for meaning specialists, but for most linguistic audiences. Edited by Jacob Mey, a leading pragmatics specialist, and authored by experts The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area Compact and affordable single volume reference format