Download or read book Marketing Management C B Gupta N Rajan Nair written by C.B. Gupta and published by Sultan Chand & Sons. This book was released on 2020-01-01 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.
Download or read book Modern Marketing Management written by Nair K Chandrasekharan and published by . This book was released on 1992 with total page 10347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Rajan Saxena and published by . This book was released on 2002-05 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING MANAGEMENT 2nd Edition written by N RAJAN NAIR & MM VARMA and published by . This book was released on 1995-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed for 2nd year B Com, Annual Scheme and correspondence course of Bangalore University and other similar degree courses. The chapters covered are Concepts of Marketing, Marketing management,Marketing environment, Marketing planning, Consumer behavior, Product planning, Pricing strategies, Promotion strategies, Distribution strategies, Planning & control of Marketing functions, and lastly Marketing & Society.
Download or read book Marketing Management 4E written by Rajan Saxena and published by Tata McGraw-Hill Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Download or read book Marketing Management written by S. Jayachandran and published by Excel Books India. This book was released on 2004-05 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Download or read book Marketing Management written by G.S. Monga and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dimensions in Commerce and Management written by Dr. Mahalaxmi Krishnan and published by Lulu.com. This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Anil Kumar and published by . This book was released on 2010 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Kailas Sree Chandran and published by Kailas Sree Chandran. This book was released on 2020-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the basics of Marketing Management which is essential for any university course. Includes topics like Marketing Environment, Market planning, Marketing mix, Product life cycle, market research, segmentation, targeting, positioning, Marketing research, testing and launching, promotion mix, consumer behavior etc. and other topics
Download or read book Marketing Management Second Edition written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Law written by N.D. Kapoor and published by Sultan Chand & Sons. This book was released on 2020-12-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seventh Revised Edition of “Business Law” as per Tamil Nadu University syllabus for all BBA, B.Com. students. The new edition, like its predecessors, attempts to present the basic principles of Law in a way that makes the subject easily intelligible even to a non-specialist. This object has been achieved by dividing into IV units: Unit I – The Indian Contract Act consists of 157 Illustrative Cases, 213 Test Questions, 326 Practical Problems (with Hints and Solutions), 174 Multiple-choice Questions, 194 True & False Questions and 644 Examples with the idea of testing the depth of knowledge of the reader, basic understanding of concepts and his ability to apply whatever he has learnt to a particular situation or problem. Unit II – The Sale of Goods Act, 1930. Unit III – Law Relating to The Indian Partnership Act, 1932 and The Limited Liability Partnership Act, 2008. It facilitate the reader in understanding the Nature of Partnership, Relations of Partners & Dissolution of Firm followed by a chapter on ‘Limited Liability Partnership’ popularly known as LLP has been added in the present edition. LLP combines the advantage of both the Company and Partnership into a single form of organization. The Limited Liability Partnership Act, 2008 was published in Official Gazette of India on 9th January, 2009 and has been notified with effect from 31st March, 2009. Unit IV – The Companies Act, 2013 as Amended upto 2019. The Companies Act, 2013 (Schedules) which has been thoroughly updated and amended upto 2019 to our esteemed readers.
Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Download or read book Corporate Accounting written by R.L. Gupta and published by Sultan Chand & Sons. This book was released on 2021-07-19 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 14th Revised Edition of the book "Corporate Accounting" includes the provision of the Companies Act, 2013, SEBI rules and regulations and Accounting Standards, wherever applicable. The whole book has been updated and corrections made wherever required. Theory and accounting treatment has been revised as per Accounting Standards – 4 (Revised) and Companies (Amendment) Act, 2019. Each aspect of a chapter has been discussed in detail in order to meet the requirements of the syllabus prescribed by different universities and professional institutes. Salient Features of the Book The following features are worth nothing in the present text: • The illustrations and assignment material has been made to conform to the requirements of Schedule III of the Companies Act, 2013. The relevant problems/ solutions has also been revised. • The revised revision of Paragraph 14 of Accounting Standards — 4 concerning Financial Statements regarding Proposed final dividend has been incorporated at relevant pages and the illustrations amended accordingly. • The relevant provisions of Ind AS — 7: Statements of Cash Flows dealing with Bank Overdraft and Proposed Dividend have also been taken care of in this book. • In the chapter of Redemption of Debentures, the treatment of interest on Debenture Redemption Funds Investments or Profit (or Loss) on the sale of DRFI have been also summerised in the chapter. • All chapters have been revised and udapted. Problem of each chapter have been suitably graded and edited to include questions of topical interest. We are confident that the book in its revised form will be more useful for B.Com (Pass and Hons.), M.Com, M.B.A., C.A., I.P.C.E, C.A.(Final), I.C.M.A. (Stage II) and Company Secretaries (Executive Programme) Examinations.
Download or read book Marketing Management written by Dr. Sunil Mishra and published by Clever Fox Publishing. This book was released on 2023-03-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is evolving all the time, and for students to stay competitive, they need a textbook that represents the best of today's marketing theory and techniques. Marketing Management is the gold standard in existing marketing literature because its content and structure are always updated with the most recent advancements in marketing theory and practice. Students at both the undergraduate and graduate levels of marketing studies and professionals in the field are the intended audience for this book. The writers' primary goal was to present a complete picture of all facets of marketing in the actual world. The book talks about holistic marketing and how different parts of marketing depend on each other. It discusses competitive dynamics, entering into markets, communicating value, determining product strategy, and creating customer value and relationships, among other things.
