Download or read book Marketing Management A Global Perspective In All Aspects By Dr Naveen Baweja written by Dr. Naveen Baweja and published by Naveen Baweja. This book was released on 2015-04-04 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management:- A Global Perspective in all Aspects Written By:- Dr. Naveen Baweja. Marketing Management concepts for a quick comprehension,understanding of the Concepts and Theories. Understanding of the Marketing from all point of Views. A Short, Crispy, Simple, Clear, mainly for the BBA, MBA or the Courses and Trainings which Offer Marketing as studies.
Download or read book International Business Management of Marketing An Ambitious work for the Academic style know how for the Courseware of International Marketing By Naveen Baweja written by Dr. Naveen Baweja and published by Naveen Baweja. This book was released on 2015-02-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business-Management of Marketing An Ambitious work for the Academic style know-how for the Courseware of International Marketing. By:- Naveen Baweja
Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.
Download or read book Business to business Marketing Management written by Jim Blythe and published by . This book was released on 2005 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business to Business Marketing Management a Global Perspective written by Blythe and published by Arden Shakespeare. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Change written by Tupper F. Cawsey and published by SAGE Publications. This book was released on 2015-04-17 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awaken, mobilize, accelerate, and institutionalize change. With a rapidly changing environment, aggressive competition, and ever-increasing customer demands, organizations must understand how to effectively adapt to challenges and find opportunities to successfully implement change. Bridging current theory with practical applications, Organizational Change: An Action-Oriented Toolkit, Third Edition combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change. Students will learn to identify needs, communicate a powerful vision, and engage others in the process. This unique toolkit by Tupper Cawsey, Gene Deszca, and Cynthia Ingols will provide readers with practical insights and tools to implement, measure, and monitor sustainable change initiatives to guide organizations to desired outcomes.
Download or read book The New World of Work written by Tim Houlne and published by Hillcrest Publishing Group. This book was released on 2013 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s, jobs moved from the farm to the factory. Today, work as we know it has migrated once again, only this time it has shifted from the cube to the cloud. If you've been struggling to find work, or find it difficult to secure the best talent for your company, then this book is your map to a brave new world where companies compete for talent and workers compete for jobs-globally. The New World of Work: From the Cube to the Cloud provides the knowledge and foundation to capitalize on a transforming global job market. Learn how to take advantage of this latest workforce trend, and propel your career or company forward. Book jacket.
Download or read book Global Women Leaders written by Michele Lockhart and published by Lexington Books. This book was released on 2014-09-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Women Leaders: Studies in Feminist Political Rhetoric demonstrates the ways in which women have used political rhetoric and political discourse to provide leadership, or assert their right to leadership, on a global level. This collection fits into the robust research area of international political women and their use of language in gaining and maintaining political power. It casts a wider net in terms of discussing women’s efforts to assert and preserve their roles of authority, particularly when their audiences may perceive their authority as illegitimate due to gender. Chapters dedicated to Elizabeth II and Sheikha Moza Bint Nasser discuss the more traditional ways in which women leaders use language to construct political power. Other chapters focus on women who serve as political activists, either individually or as part of a group, including Aasma Mahfouz of the Egyptian Revolution of 2011 and the women who help direct United Nations policy through their speeches in the General Assembly. Global Women Leaders will appeal to scholars of political communication and international rhetoric.
Download or read book Forensic Analytics written by Mark J. Nigrini and published by John Wiley & Sons. This book was released on 2020-04-20 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become the forensic analytics expert in your organization using effective and efficient data analysis tests to find anomalies, biases, and potential fraud—the updated new edition Forensic Analytics reviews the methods and techniques that forensic accountants can use to detect intentional and unintentional errors, fraud, and biases. This updated second edition shows accountants and auditors how analyzing their corporate or public sector data can highlight transactions, balances, or subsets of transactions or balances in need of attention. These tests are made up of a set of initial high-level overview tests followed by a series of more focused tests. These focused tests use a variety of quantitative methods including Benford’s Law, outlier detection, the detection of duplicates, a comparison to benchmarks, time-series methods, risk-scoring, and sometimes simply statistical logic. The tests in the new edition include the newly developed vector variation score that quantifies the change in an array of data from one period to the next. The goals of the tests are to either produce a small sample of suspicious transactions, a small set of transaction groups, or a risk score related to individual transactions or a group of items. The new edition includes over two hundred figures. Each chapter, where applicable, includes one or more cases showing how the tests under discussion could have detected the fraud or anomalies. The new edition also includes two chapters each describing multi-million-dollar fraud schemes and the insights that can be learned from those examples. These interesting real-world examples help to make the text accessible and understandable for accounting professionals and accounting students without rigorous backgrounds in mathematics and statistics. Emphasizing practical applications, the new edition shows how to use either Excel or Access to run these analytics tests. The book also has some coverage on using Minitab, IDEA, R, and Tableau to run forensic-focused tests. The use of SAS and Power BI rounds out the software coverage. The software screenshots use the latest versions of the software available at the time of writing. This authoritative book: Describes the use of statistically-based techniques including Benford’s Law, descriptive statistics, and the vector variation score to detect errors and anomalies Shows how to run most of the tests in Access and Excel, and other data analysis software packages for a small sample of the tests Applies the tests under review in each chapter to the same purchasing card data from a government entity Includes interesting cases studies throughout that are linked to the tests being reviewed. Includes two comprehensive case studies where data analytics could have detected the frauds before they reached multi-million-dollar levels Includes a continually-updated companion website with the data sets used in the chapters, the queries used in the chapters, extra coverage of some topics or cases, end of chapter questions, and end of chapter cases. Written by a prominent educator and researcher in forensic accounting and auditing, the new edition of Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations is an essential resource for forensic accountants, auditors, comptrollers, fraud investigators, and graduate students.
Download or read book Interpersonal Psychotherapy written by John C. Markowitz and published by American Psychiatric Pub. This book was released on 1998 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book compiles the results of several research studies on this subject. It discusses important developments in interpersonal psychotherapy research and its translation into clinical practice. It describes typical phases of treatments and highlights applications for patient populations, which have seen results from interpersonal psychotherapy.
Download or read book The Business Side of Medicine written by Mba Harbin and published by Hillcrest Publishing Group. This book was released on 2012-12-18 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're a doctor and you know a lot about medicine. But do you know anything about the real world? Doctors learn a lot in medical school, but not enough. Only rarely will a course teach practical, useful, or pragmatic information to help with the myriad decisions that arise in day-to-day life. Dr. Harbin wrote this book to fill the gap: to help doctors deal with the business aspects of medicine, help doctors in training learn how to evaluate opportunities for the future, and assist practicing doctors in dealing with the questions arising every day and when planning for the future.
Download or read book Sacred Games written by Vikram Chandra and published by Faber & Faber. This book was released on 2011-03-03 with total page 1203 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enormously satisfying, exciting and enriching book, Vikram Chandra's novel draws the reader deep into the lives of detective Sartaj Singh and Ganesh Gaitonde, the most wanted gangster in India. Sartaj, the only Sikh inspector in the whole of Mumbai, is used to being identified by his turban, beard and the sharp cut of his trousers. But 'the silky Sikh' is now past forty, his marriage is over and his career prospects are on the slide. When Sartaj gets an anonymous tip off as to the secret hideout of the legendary boss of the G-company, he's determined that he'll be the one to collect the prize. This is a sprawling, epic novel of friendships and betrayals, of terrible violence, of an astonishing modern city and its underworld. Drawing on the best of Victorian fiction, mystery novels, Bollywood movies and Vikram Chandra's years of first hand research on the streets of Mumbai, this novel reads like a potboiling page-turner but resonates with the intelligence and emotional depth of the best of literature.
Download or read book Inventive Communication and Computational Technologies written by G. Ranganathan and published by Springer Nature. This book was released on 2020-01-29 with total page 1391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected papers presented at the Inventive Communication and Computational Technologies conference (ICICCT 2019), held on 29–30 April 2019 at Gnanamani College of Technology, Tamil Nadu, India. The respective contributions highlight recent research efforts and advances in a new paradigm called ISMAC (IoT in Social, Mobile, Analytics and Cloud contexts). Topics covered include the Internet of Things, Social Networks, Mobile Communications, Big Data Analytics, Bio-inspired Computing and Cloud Computing. The book is chiefly intended for academics and practitioners working to resolve practical issues in this area.
Download or read book Look East Cross Black Waters written by Jonah Blank and published by Rand Corporation. This book was released on 2015-10-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: India’s core goals for Southeast Asia are in basic harmony with those of the United States, including regional stability, peaceful settlement of territorial disputes, and containment of radicalism Still, America should not expect India to enter any sort of alliance, nor join any coalition to balance against China, but should demonstrate strategic patience and willingness to cultivate a long-term relationship.
Download or read book Robotics written by and published by . This book was released on 1984 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: See 'Artificial Intelligence & Robotics: 5 Overviews' for complete annotation.
Download or read book Hillary Rodham Clinton and the 2016 Election written by Michele Lockhart and published by Lexington Books. This book was released on 2015-11-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hillary Rodham Clinton and the 2016 Election: Her Political and Social Discourse is anedited collection that demonstrates the ways in which Clinton has used political rhetoric and discourse to provide and assert her right to leadership in her many roles as First Lady, Senator from New York, and Secretary of State. This collection lends itself to the potential Democratic nomination of Clinton for U.S. President with its examination of current media reports and interviews with Clinton. Each chapter analyzes various aspects of the campaign to present readers with a pre-election picture of Clinton’s political discourse and how it relates to the 2016 election. Recommended for scholars of rhetoric, political rhetoric, political discourse, leadership studies, women’s studies, and gender roles in politics.
Download or read book The Evidence Based Guide to Antidepressant Medications written by Anthony J. Rothschild and published by American Psychiatric Pub. This book was released on 2012-09-24 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second book in the Evidence-Based Guides series, The Evidence-Based Guide to Antidepressant Medications, provides a clear reference to the current knowledge and evidence base for the use of antidepressants among a variety of patients across a wide range of disorders. Chapters within this guide are authored by experts in their respective areas of practice, and synthesize a large amount of medical literature into a comprehensive, yet understandable, concise, reader-friendly guide. Each chapter covers both the FDA-approved and off-label use of antidepressant medications and the evidence base for their use. Each chapter also features useful tables pertaining to specific topics, such as summaries of uses and efficacy, and important clinical pearls of wisdom in the Key Clinical Concepts. Topics covered in chapters within this text include: Use of selective serotonin reuptake inhibitors, MAOIs, and tricyclic antidepressants in major depressive disorder, bipolar depression, psychotic depression, and treatment-resistant depression. Acute management of anxiety disorders, obsessive-compulsive disorder, and specific phobias through antidepressant use. Use of antidepressant medication in medically ill patients, such as those with cardiovascular, pulmonary, gastrointestinal, renal, and endocrine diseases, as well as cancer, chronic pain, HIV, burns and hospital-based trauma. Developmental considerations necessary to keep in mind when prescribing antidepressants to children and adolescents, along with an outline of controlled studies and their special attention to safety. Medication management in geriatric patients, including antidepressant use among depressed elderly patients with dementia, stroke, or Parkinson's disease. Risks and benefits of prescribing antidepressants during pregnancy and lactation. Together, the authors have synthesized a large amount of medical literature into a comprehensive, yet understandable, concise, reader-friendly guide. The Evidence-Based Guide to Antidepressant Medications is a must-have reference for psychiatrists and other practicing clinicians, residents in training, psychiatric nurses, social workers and researchers.
