Download or read book Marketing Law A brief guide European and International aspects of Marketing Law written by David Nowak and published by GRIN Verlag. This book was released on 2005-12-09 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Download or read book Marketing Law written by Peter Gillies and published by Federation Press. This book was released on 2008 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Download or read book Harmonisation of EU Marketing Law written by Anne-Dorte Bruun Nielsen and published by Nordic Council of Ministers. This book was released on 2002 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Laws Survey Series written by Marketing Laws Survey (U.S.) and published by . This book was released on 1940 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Marketing Law written by Aspatore Books and published by . This book was released on 2005 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising & Marketing Law is an authoritative, insider's perspective on the ins and outs of one of today's most dynamic fields of law. Featuring chairs and senior partners from some of the nation's leading firms, this book is a guide for advertisers, ad agencies, and their attorneys on how to successfully achieve creative objectives while staying within legal boundaries. Covering a wide array of topics ranging from trademark and copyright issues to structuring talent and licensing agreements, these authorities offer practical and adaptable strategies for creating successful ad campaigns, as well as protecting against potential lawsuits and defending them when they arise. From the nuts and bolts of false advertising claims to issues relating to new technology and privacy, the authors walk readers through the most significant legal matters in advertising today. With a wealth of sample agreements, legal checklists, and indispensable insight gained from firsthand experience, this book is a must-read for anyone in the advertising business.About Inside the Minds: Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Download or read book Marketing Legal Aspects written by and published by . This book was released on 1998 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Marketing Law written by Rebecca Tushnet and published by . This book was released on 2020-08 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Download or read book Legal Aspects of Transnational Marketing Sales Contracts written by Charles Chatterjee and published by Routledge. This book was released on 2012-09-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of the book is to introduce the reader to techniques of negotiating transnational marketing and sales contracts bearing in mind the most important regulatory measures relevant to transnational marketing and sale of goods. Since a transnational approach is adopted, the contents of the book are applicable to any jurisdiction. The work deals with certain issues which have assumed particular importance in contract negotiation - for example, equality of parties, full disclosure of quality and standards of goods, product liability, restrictions as to advertising products and so on as well as discussing the variety of payment methods that have been developed in view of the changing context of international businesses.
Download or read book Legal Aspects of Marketing in India written by V. V. Sople and published by New Age International. This book was released on 2004-12 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Download or read book A Guide to Marketing Law written by Richard M. Steuer and published by . This book was released on 1986 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK International Marketing 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Download or read book Media Law That Matters written by Johnathan Cornthwaite and published by . This book was released on 1993 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Advertising Law written by Paul Jordan and published by . This book was released on 2021-04-30 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.
Download or read book Advertising Marketing Law written by Rebecca Tushnet and published by Independently Published. This book was released on 2019-01-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the book's length, we have divided it into 2 volumes. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Download or read book European Marketing written by Richard L. Lynch and published by . This book was released on 1992 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this guide is to alert businesses to the marketing opportunities that exist within the EC, and to provide guidelines for the development and implementation of an effective pan-European marketing strategy. It is illustrated throughout with case studies of current market activities.
Download or read book Advertising and Marketing Law Cases and Materials 3d Ed written by Eric Goldman and published by . This book was released on 2016-11-30 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 2. You can find the order page for Volume 1 at https://www.createspace.com/6744588. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Download or read book Information for International Marketing written by James K. Weekly and published by Greenwood. This book was released on 1986 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.
