Download or read book The Development of Scientific Marketing in the Twentieth Century written by Jean-Paul Gaudilliere and published by Routledge. This book was released on 2015-10-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Download or read book Pharmaceutical Record and Weekly Market Review written by P. W. Bedford and published by . This book was released on 1892 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Market Study 2015 written by Marc-Christian Riebe and published by The Location Group. This book was released on 2015-02-02 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Market Study 2015 of The Location Group is the one and only study of its kind worldwide. The focus of the Retail Bible are the 150 of the most notable international cities of the fashion and retail world and more than 3'000 store openings on 1,670 pages. Over 1,300 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 250,000 readers worldwide so far.
Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.
Download or read book Retail Market Study 2014 written by Marc-Christian Riebe and published by The Location Group . This book was released on 2014-02-01 with total page 1503 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
Download or read book The Ideas of Man and Woman in Renaissance France written by Lyndan Warner and published by Routledge. This book was released on 2016-03-03 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ideas of Man and Woman in Renaissance France provides the first comprehensive comparison of the printed debates in the 1500s over the superiority or inferiority of woman - the Querelle des femmes - and the dignity and misery of man. Analysing these writings side by side, Lyndan Warner reveals the extent to which Renaissance authors borrowed commonplaces from both traditions as they praised or blamed man or woman and habitually considered opposite and contrary points of view. In the law courts reflections on the virtues and vices of man and woman had a practical application-to win cases-and as Warner demonstrates, Parisian lawyers employed this developing rhetoric in family disputes over inheritance and marriage, and amplified it in the published versions of their pleadings. Tracing these ideas and modes of thinking from the writer's quill to the workshops and boutiques of printers and booksellers, Warner uses probate inventories to follow the books to the households of their potential male and female readers. Warner reveals the shifts in printed discussions of human nature from the 1500s to the early 1600s and shows how booksellers adapted the ways they marketed and sold new genres such as essays and lawyers' pleadings.
Download or read book Marketing Luxury Services written by Miguel Angelo Hemzo and published by Springer Nature. This book was released on 2023-04-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity). The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more. With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.
Download or read book Retail Market Study 2016 written by Marc-Christian Riebe and published by The Location Group. This book was released on 2016-03-01 with total page 1045 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Retail Market Study 2016 of The Location Group is the one and only study of its kind. With 155 of the most notable international cities of the fashion and retail world on more than 1,000 pages. Over 1,300 retailers, 1,030 shopping streets and 550 shopping malls were analyzed. So far the study reached more than 300,000 readers worldwide.
Download or read book Designing Business and Management written by Sabine Junginger and published by Bloomsbury Publishing. This book was released on 2016-01-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars and practitioners from management and design address the challenges and issues of designing business from a design perspective. Designing Business and Management combines practical models and grounded theories to improve organizations by design. For designing managers and managing designers, the book offers visual and conceptual models as well as theoretical concepts that connect the practice of designing with the activities of changing, organizing and managing. The book zooms in on designing beyond products and services. It focuses on designing businesses with a particular onus on social business and social entrepreneurship. Designing Business and Management contributes to and enhances the discourse between leading design and management scholars; offers a first outline of issues, concepts, practices, methods and principles that currently represent the body of knowledge pertaining to designing business, with a special focus on perceiving business as a social activity; and explores the practices of designing and managing, their commonalities, distinctions and boundaries.
Download or read book Cannabis written by Lucas Richert and published by MIT Press. This book was released on 2021-08-03 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cannabis consumption, commerce, and control in global history, from the nineteenth century to the present day. This book gathers together authors from the new wave of cannabis histories that has emerged in recent decades. It offers case studies from Africa, Asia, the Americas, Europe, and the Middle East. It does so to trace a global history of the plant and its preparations, arguing that Western colonialism shaped and disseminated ideas in the nineteenth century that came to drive the international control regimes of the twentieth. More recently, the emergence of commercial interests in cannabis has been central to the challenges that have undermined that cannabis consensus. Throughout, the determination of people around the world to consume substances made from the plant has defied efforts to stamp them out and often transformed the politics and cultures of using them. These texts also suggest that globalization might have a cannabis history. The migration of consumers, the clandestine networks established to supply them, and international cooperation on control may have driven much of the interconnectedness that is a key feature of the contemporary world.
Download or read book Fashion Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Download or read book Scientific communications strategy and value creation in pharmaceutical firms Dynamics and evolutionary trends in italian market written by Raffaello Carnà Ascensionato and published by Giuffrè Editore. This book was released on 2010 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Luxury Brand Management in Digital and Sustainable Times written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Download or read book Producing Ovid s Metamorphoses in the Early Modern Low Countries written by John Tholen and published by BRILL. This book was released on 2021-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an analysis of paratextual infrastructures in editions of Ovid’s Metamorphoses and shows how paratexts functioned as important instruments for publishers and commentators to influence readers of this ancient text.
Download or read book An Atlas of Natural Beauty written by Victoire de Taillac and published by Simon and Schuster. This book was released on 2018-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The perfect gift book from Paris’s iconic apothecary L’Officine Universelle Buly captures the elegance and sophistication of the Parisian beauty standard in a beautifully illustrated and detailed guide—with easy-to-follow recipes—to retaining and enhancing natural beauty. “Nothing is simpler, more enjoyable, more self-evident, or more efficient than taking good, natural care of yourself.” This is the philosophy of L’Officine Universelle Buly, a reincarnation of the legendary Parisian beauty emporium established in 1803. Since then, it has brought natural skin and body care to seven cities across the world, offering clays, oils, plant-based powders, and other gifts from nature collected by Victoire de Taillac and Ramdane Touhami over the course of their international travels. An Atlas of Natural Beauty is the result of their research and passion: an encyclopedic guide to simple recipes and protocols that will help anyone retain and enhance their natural beauty. This exquisitely designed book allows you to sample Buly’s unique aesthetic heritage as a French apothecary, as well as discover the modern uses, properties, and home beauty recipes for more than eighty exotic and diverse range of seeds, flowers, oils, trees, fruits, and herbs. From apricot and avocado to argan oil, jasmine, and jojoba, each ingredient is accompanied by a gorgeous illustration, its providence, its primary use, and recipes for how to use it as a beauty solution now. These ingredients are easy to find, and the recipes are easy to replicate, whether it’s making a simple oat bath to smooth skin, a sake lotion for your scalp, or a lemon “shine water” to brighten blonde hair. An Atlas of Natural Beauty is the perfect gift for newcomers and obsessives alike, empowering us all to take care of ourselves and feel confident in our skin.
Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-02-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2003 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
