Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Download or read book Doing Business In Latin America written by John E. Spillan and published by Routledge. This book was released on 2014-04-03 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today's globalized business environment requires deep knowledge of varied areas, and the willingness to engage in commerce not just across geographic areas, but cross-culturally and environmentally as well. Doing Business in Latin America offers an in-depth look at a complex region, integrating practitioners’ and scholars’ ideas to examine business conducted in Latin America through the lens of international business and globalization. The book introduces, discusses, and explains in detail the historical, economic, cultural, political, and technological impacts of globalization and business conduct in Latin American countries. It also considers the contemporary business environment of the area, looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. With its combination of contemporary analysis and historical discussion, this book is a vital tool to all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.

Download or read book Business in Emerging Latin America written by Fernando Robles and published by Routledge. This book was released on 2014-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driven by expanding domestic markets and exports of natural resource commodities, Latin America has recently come into focus as an economic force in the international arena. Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. The book begins at the macro level, focusing on the region’s geo-political, technological, social, competitive, and economic environments. It then moves to the micro level, devling into the mosaic of countries with distinct cultures and political economies that comprise Latin America. Capturing the dynamism of this region, Business in Emerging Latin America: Provides a thorough and nuanced understanding of the business environment Identifies major drivers of emerging market expansion within the region Analyzes the strategies of companies both within and outside of the region The book includes examples and cases from across the region, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to students of international business who have a particular interest in Latin America. For additional instructor resources, visit www.latinamericabusinessknowledge.com

Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Download or read book Contemporary Latin America written by Robert H. Holden and published by John Wiley & Sons. This book was released on 2012-08-03 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Latin America presents the epochal political, economic, social, and cultural changes in Latin America over the last 40 years and comprehensively examines their impact on life in the region, and beyond. Provides a fresh approach and a new interpretation of the seismic changes of the last 40 years in Latin America Introduces major themes from a humanistic and universal perspective, putting each subject in a context that readers can understand and relate to Focuses on ‘Ibero-America'--Brazil and the eighteen countries that were formerly Spanish possessions- while offering valuable comparative views of the non-Iberian areas of the Caribbean Emphasizes the global, regional and national dimensions of the region's recent past

Download or read book New Global Cities in Latin America and Asia written by Pablo Baisotti and published by University of Michigan Press. This book was released on 2022-04-19 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Global Cities in Latin America and Asia: Welcome to the Twenty-First Century proposes new visions of global cities and regions historically considered “secondary” in the international context. The arguments are not only based on material progress made by these metropolises, but also on the growing social difficulties experienced (e.g., organized crime, drug trafficking, slums, economic inequalities). The book illustrates the growth of cities according to these problems arising from the modernity of the new century, comparing Latin American and Asian cities. This book analyzes the complex relationships within cities through an interdisciplinary approach, complementing other research and challenging orthodox views on global cities. At the same time, the book provides new theoretical and methodological tools to understand the progress of “Third World” cities and the way of understanding “globality” in the 21st century by confronting the traditional views with which global cities were appreciated since the 1980s. Pablo Baisotti brings together researchers from various fields who provide new interpretative keys to certain cities in Latin America and Asia.

Download or read book Humanistic Management in Latin America written by Consuelo A. García-de-la-Torre and published by Routledge. This book was released on 2021-05-10 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries. This book seeks to redress the balance and looks at the development and application of the concepts, approaches and models of inequality, corruption, poverty, and uncertainty in the context of Latin America. The book provides a comprehensive overview of what is happening in Latin America in terms of Humanistic Management and the promotion of the Sustainable Development Goals. The first section describes the development of Humanistic Management by reviewing two different schools that have strongly influenced the discipline: the Montreal School and the Saint Gallen School. Humanistic Management is then presented as a model that can be used by scholars and practitioners in Latin America. The third part aims to explore how Humanistic Management has been, and could be, implemented across different organizations and business sectors in Latin America. Part four examines the implications of Humanistic Management for external stakeholders such as customers and consumers, suppliers, community, government, and universities. Finally, the conclusion provides new approaches to Humanistic Management for Latin America. Humanistic Management in Latin America will serve as a key reference and resource for teachers, researchers, students, experts and policy makers, who want to acquire a broad understanding of social responsibility and business across the world.

Download or read book Business Development Opportunities and Market Entry Challenges in Latin America written by Garita, Mauricio and published by IGI Global. This book was released on 2015-09-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market Entry Challenges in Latin America provides a practical, in-depth look at the different challenges and opportunities present in the Latin American economy. This text is of use to policymakers, managers, academicians, researchers, advanced-level students, technology developers, and government officials in furthering their research exposure to pertinent topics in market entry and business development in the region. This publication guides the reader to an understanding of the Latin American region both theoretically and practically through a collection of chapters concerning microfinance, political trust, opportunities and challenges for entrepreneurial activity, public-private academic cooperation, and poverty in Latin America.

Download or read book The Future of Entrepreneurship in Latin America written by E. Brenes and published by Springer. This book was released on 2012-04-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the outlook for Latin American entrepreneurs in the new global environment. Using case studies from across the region, the book highlights liberalization measures nations are adopting to facilitate small and medium size enterprise (SME) creation and growth, and existing barriers that are threatening SME sector gains.

Download or read book Fostering Global Entrepreneurship Through Business Model Innovation written by Gupta, Varun and published by IGI Global. This book was released on 2023-12-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the pandemic, the global business landscape has experienced unprecedented turbulence, challenging startups and established enterprises equally. This crisis has forced a profound reevaluation of traditional business models, pushing entrepreneurs and business leaders to innovate like never before. The urgency to adapt, particularly for those seeking to expand globally, has become a daunting task. How can entrepreneurs navigate this new, unpredictable terrain and find innovative pathways to success? Fostering Global Entrepreneurship Through Business Model Innovation answers the pressing predicament faced by entrepreneurs, startups, and business leaders in this age of uncertainty. This book has meticulously documented and analyzed real-world practices of startups that not only survived the pandemic but thrived through groundbreaking business model innovations.

Download or read book Upgrading to Compete Global Value Chains Clusters and SMEs in Latin America written by Carlo Pietrobelli and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does enterprise participation in global markets ensure sustainable income growth? Policies have often been designed in the belief that this is true, but competitiveness and participation in international markets may take very different forms, and developing countries do not always benefit. This book presents a series of rich and original field studies from Latin America, conducted by the authors with the same consistent methodological approach, and represents a theory-generating exercise within clusters and economic development literature. The main question addressed is how Latin American small and medium-sized enterprises (SMEs) may participate in global markets in ways that provide for sustainable income growth, the “high road” to competitiveness. In contrast, the “low road” is often typically followed by small firms from developing countries, which often compete by squeezing wages and revenues rather than by increasing productivity, salaries, and profits.

Download or read book International Business in Latin America written by W. Newburry and published by Springer. This book was released on 2016-04-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Academy of International Business Latin America Chapter (AIB-LAT) series presents research findings and theoretical developments in international business, with special emphasis on innovation, geography and internationalization in Latin America. Contributions are based on the best papers from the fourth annual AIB-LAT conference.

Download or read book Cultural and Literary Dialogues Between Asia and Latin America written by Axel Gasquet and published by Springer Nature. This book was released on 2021-02-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a group of leading and emerging scholars on the history of cultural and literary interactions between Asia and Latin America. Through a number of interlinked case studies, contributors examine how different forms of Asia-Latin America dialogues are embedded in various national and local contexts. The volume is divided in four parts: 1) Asian hybrid identities and Latin American transnational narratives; 2) translations and reception of Latin American narratives in Asia; 3) diffracted worlds of Nikkei identities; and 4) interweaving of Asian and Latin American narratives and travel chronicles. Through the lens of modern globality and Transpacific Studies, the contributions inaugurate a perspective that has, until recently, been neglected by Asian and Latin American cultural studies, while offering an incisive theoretical discussion and detailed textual analysis.

Download or read book Tourism Planning and Development in Latin America written by Carlos Monterrubio and published by CABI. This book was released on 2020-06-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the significance of tourism to the economic, social and environmental structures of Central and South America, little has been documented in the English literature about tourism in this sub-region, which in terms of population size, ranks fourth in the world with 652 million inhabitants. The first of its kind, this book focuses exclusively on tourism development, planning and their impacts in a wide number of Central and South American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism related issues of twelve countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered.

Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.

Download or read book Latin America written by Mauricio Tenorio-Trillo and published by University of Chicago Press. This book was released on 2020-02-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Latin America” is a concept firmly entrenched in its philosophical, moral, and historical meanings. And yet, Mauricio Tenorio-Trillo argues in this landmark book, it is an obsolescent racial-cultural idea that ought to have vanished long ago with the banishment of racial theory. Latin America: The Allure and Power of an Idea makes this case persuasively. Tenorio-Trillo builds the book on three interlocking steps: first, an intellectual history of the concept of Latin America in its natural historical habitat—mid-nineteenth-century redefinitions of empire and the cultural, political, and economic intellectualism; second, a serious and uncompromising critique of the current “Latin Americanism”—which circulates in United States–based humanities and social sciences; and, third, accepting that we might actually be stuck with “Latin America,” Tenorio-Trillo charts a path forward for the writing and teaching of Latin American history. Accessible and forceful, rich in historical research and specificity, the book offers a distinctive, conceptual history of Latin America and its many connections and intersections of political and intellectual significance. Tenorio-Trillo’s book is a masterpiece of interdisciplinary scholarship.

Download or read book Rice in Latin America written by Federico Cuevas-Perez and published by CIAT. This book was released on 1992 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: First session: Genetic improvement; Second session: water management; Third session: red rice; Fourth session: marketing; Fifth session: planning and conclusions; Poster summaries; Others themes.