Download or read book International Advertising Law written by Peter Schotthöfer and published by Kluwer Law International B.V.. This book was released on 2017-04-01 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "
Download or read book Entrepreneurship in Spain written by Juan Manuel Matés-Barco and published by Routledge. This book was released on 2020-12-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. Rising unemployment rates have generated among institutional and private agents, a significant interest in promoting entrepreneurship as a formula to eradicate this social scourge of unemployment. Active policies that favor business culture and initiative are being promoted in all areas. In the university world, academic research has multiplied the work on entrepreneurship, a term that includes a triple meaning: the figure of the entrepreneur, the business function and the creation of companies. This versatile meaning must be based on a consistent theory about the company and the entrepreneur. This book presents specific cases of companies and entrepreneurs that have had their role throughout the history of Spain. The intention is to show the techniques and learning acquired by those agents, which have allowed a considerable advance in the knowledge of the structure and business development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience—Spanish and Latin American—and will be of value to researchers, academics, and students with an interest in Spanish entrepreneurship, business, and management history.
Download or read book Spain Business Law Handbook Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spain Business Law Handbook - Strategic Informtion and Basic Laws
Download or read book Spain Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spain Investment and Business Guide - Strategic and Practical Information
Download or read book Business History in Spain 19th and 20th Centuries written by Mercedes Fernández Paradas and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2021-04-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience that does not speak Spanish or does not know the topics discussed in it.
Download or read book The Emergence of a National Market in Spain 1650 1800 written by Guillermo Perez Sarrion and published by Bloomsbury Publishing. This book was released on 2017-12-28 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The only English translation of Perez Sarrion's award-winning history of the Spanish economy from 1650 to 1900, which places Spain's economy in a European context whilst considering other, domestic influences"--
Download or read book Negotiating International Business written by Lothar Katz and published by Booksurge Publishing. This book was released on 2006 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. International negotiations. -- Pt. 2. Negotiation techniques used around the world. -- Pt. 3. Negotiate right in any of 50 countries.
Download or read book Spain Business and Investment Opportunities Yearbook Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. Spain Business and Investment Opportunities Yearbook
Download or read book Pharmaceutical Market Access in Developed Markets written by Güvenç Koçkaya and published by SEEd. This book was released on 2018-01-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market access is the process by which a pharmaceutical company gets its product available on the market after having obtained a marketing authorization from a regulatory agency and by which the product becomes available for all patients for whom it is indicated as per its marketing authorization. It covers a group of activities intended to provide access to the appropriate medicine for the appropriate group of patients at the appropriate price (in most countries). Market Access may also be seen as activities that support the management of potential barriers, such as non-optimal price and reimbursement levels, the restriction of the scope of prescribing for the drug or complicated prescription writing or funding procedures. Since there are cultural differences among countries, any Market Access strategy needs to be culturally sensitive. Pharmaceutical Market Access in emerging markets has been extensively discussed in our previous book, published in 2016. The present book focuses on developed markets with the goal of helping students, academics, industry personnel, government workers, and decision makers understand the environment in developed markets.
Download or read book Marketing and the Bottom Line written by Tim Ambler and published by Pearson Education. This book was released on 2003 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results. Not any more, Marketing isn't a special case, it isn't different and it certainly isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money. Here for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics. "An excellent book; thoughtful and informative. It will open the minds of board members to the fact that marketing's value can and should be measured. The data produced is a vital indicator of a company's health." -Mike Mawtus, Vice President, IBM Euro Global Initiatives "I hate this book. It will only encourage the accountants." -Anne Moir, -Head of Marketing, Quadriga Worldwide "This book should be required reading for all board directors. It shows why marketing underpins shareholder value creation, and how marketing efectiveness should be measured and monitored." -Professor Peter Doyle, Warwick Business School
Download or read book Distant Tyranny written by Regina Grafe and published by Princeton University Press. This book was released on 2012-01-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spain's development from a premodern society into a modern unified nation-state with an integrated economy was painfully slow and varied widely by region. Economic historians have long argued that high internal transportation costs limited domestic market integration, while at the same time the Castilian capital city of Madrid drew resources from surrounding Spanish regions as it pursued its quest for centralization. According to this view, powerful Madrid thwarted trade over large geographic distances by destroying an integrated network of manufacturing towns in the Spanish interior. Challenging this long-held view, Regina Grafe argues that decentralization, not a strong and powerful Madrid, is to blame for Spain's slow march to modernity. Through a groundbreaking analysis of the market for bacalao--dried and salted codfish that was a transatlantic commodity and staple food during this period--Grafe shows how peripheral historic territories and powerful interior towns obstructed Spain's economic development through jurisdictional obstacles to trade, which exacerbated already high transport costs. She reveals how the early phases of globalization made these regions much more externally focused, and how coastal elites that were engaged in trade outside Spain sought to sustain their positions of power in relation to Madrid. Distant Tyranny offers a needed reassessment of the haphazard and regionally diverse process of state formation and market integration in early modern Spain, showing how local and regional agency paradoxically led to legitimate governance but economic backwardness.
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Refiguring Spain written by Marsha Kinder and published by Duke University Press. This book was released on 1997 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Refiguring Spain, Marsha Kinder has gathered a collection of new essays that explore the central role played by film, television, newspapers, and art museums in redefining Spain's national/cultural identity and its position in the world economy during the post-Franco era. By emphasizing issues of historical recuperation, gender and sexuality, and the marketing of Spain's peaceful political transformation, the contributors demonstrate that Spanish cinema and other forms of Spanish media culture created new national stereotypes and strengthened the nation's place in the global market and on the global stage. These essays consider a diverse array of texts, ranging from recent films by Almodóvar, Saura, Erice, Miró, Bigas Luna, Gutiérrez Aragón, and Eloy de la Iglesia to media coverage of the 1993 elections. Francoist cinema and other popular media are examined in light of strategies used to redefine Spain's cultural identity. The importance of the documentary, the appropriation of Hollywood film, and the significance of gender and sexuality in Spanish cinema are also discussed, as is the discourse of the Spanish media star--whether involving film celebrities like Rita Hayworth and Antonio Banderas or historical figures such as Cervantes. The volume concludes with an investigation of larger issues of government policy in relation to film and media, including a discussion of the financing of Spanish cinema and an exploration of the political dynamics of regional television and art museums. Drawing on a wide range of critical discourses, including feminist, postcolonial, and queer theory, political economy, cultural history, and museum studies, Refiguring Spain is the first comprehensive anthology on Spanish cinema in the English language. Contributors. Peter Besas, Marvin D'Lugo, Selma Reuben Holo, Dona M. Kercher, Marsha Kinder, Jaume Martí-Olivella, Richard Maxwell, Hilary L. Neroni, Paul Julian Smith, Roland B. Tolentino, Stephen Tropiano, Kathleen M. Vernon, Iñaki Zabaleta
Download or read book A Day in the Life of Spain written by Rick Smolan and published by Collins Pub San Francisco. This book was released on 1988-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extraordinary pictures of ordinary events capture twenty-four hours of Spain on May 7, 1987
Download or read book Spain Mineral Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spain Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Download or read book Business Cultures in Europe written by William Brierley and published by Routledge. This book was released on 2012-08-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major changes which have occurred since this book was first published have been included in this edition. In particular, the chapter on Germany has been substantially revised and now includes a separate section on easter Germany. The other five countries covered in the book have also witnessed changes in their business culture and these have been taken into consideration. This book examines the background to business practice in Europe of six major countries: Germany, France, Italy, the UK, Spain and the Netherlands. Each chapter tracks the commercial development of that country in the late 1970s, 1980s and early 1990s, focusing on the business environment, special features affecting business, and the response to the EC's single market. The business culture section in each is divided further into business and government, business and the economy, business and the law, business and finance, business and the labour market, business and trade unions and business training, education and development. The test is organized in such a manner to enable cross-referencing between countries, and maps have been included in the new edition.
Download or read book Advertising Selling written by and published by . This book was released on 1920 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
