Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.

Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1981 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book South African Marketing Cases for Decision Makers written by Leyland F. Pitt and published by Juta and Company Ltd. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.

Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in South Africa written by and published by . This book was released on 2017 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Communications Management written by Ludi Koekemoer and published by . This book was released on 1987 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MARKETING IN SOUTH AFRICA 4 written by J. LAPPERMAN. J. SIMPSON and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing to South African Consumers written by James Lappeman and published by . This book was released on 2021 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to South African Consumers provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. This textbook maintains a classic view of marketing theory but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.

Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

Download or read book Marketing South African Tourism written by Richard George and published by Oxford University Press, USA. This book was released on 2004 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.

Download or read book Marketing in South Africa written by R. N. Brits and published by . This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Download or read book Marketing South African Tourism and Hospitality written by Richard George and published by . This book was released on 2001-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a comprehensive introduction to marketing in the tourism and hospitality industry written from a southern African perspective. It is aimed at students of university and technikon courses in marketing and tourism. This detailed, accessible textbook on the role of the marketer in southern Africa is presented in a clear and concise way, using real-life examples drawn from a range of southern African tourism and hospitality companies and destinations on all the key areas of marketing.

Download or read book The New Marketing written by Steven M. Burgess and published by Zabra Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

Download or read book Researching the South African Market written by P. A. Nel and published by . This book was released on 1988 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: