Download or read book Marketing in Local Government written by Kieron Walsh and published by . This book was released on 1989 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Has Marketing a Role in Local Government written by and published by . This book was released on 1985 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Local Government written by Kristine Beuret and published by Financial Times/Prentice Hall. This book was released on 1998 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: understand the issues raised by the introduction of market forces into the public sector identify the major threats and opportunities of operating in a competitive environment discover how a customer driven culture can be developed learn from practical examples drawn from across the public sector
Download or read book Getting to Know the Competition written by Kieron Walsh and published by . This book was released on 1993 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations in Local Government written by Tom F. Richardson and published by Elsevier. This book was released on 2016-06-06 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.
Download or read book Marketing in Local Government written by Patricia Rees and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Public Sector written by Eryl Morgan and published by . This book was released on 1980 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book PR and Communication in Local Government and Public Services written by John Brown and published by Kogan Page Publishers. This book was released on 2013-07-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Download or read book Government Marketing Best Practices written by Mark Amtower and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results
Download or read book Review of Violations in the Marketing of Government Securities written by United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight and published by . This book was released on 1992 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Planning and Marketing written by Ray Puffitt and published by . This book was released on 1993 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Planning & Marketing suggests ways of opening up potential new markets for services, to help the reader to make the most of new opportunities in the face of increased competition and depleted resources. Readers will learn how a clear market strategy, can aid expansion and increase profit. Practical case studies based on actual local authority business plans are provided.
Download or read book Marketing of Council Services written by Council Marketing Services and published by . This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cities for Sale written by Staci M. Zavattaro and published by State University of New York Press. This book was released on 2013-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's cities are competing with each other on many levels—for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
Download or read book Local Government Actions to Prevent Childhood Obesity written by National Research Council and published by National Academies Press. This book was released on 2010-01-10 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prevalence of childhood obesity is so high in the United States that it may reduce the life expectancy of today's generation of children. While parents and other adult caregivers play a fundamental role in teaching children about healthy behaviors, even the most positive efforts can be undermined by local environments that are poorly suited to supporting healthy behaviors. For example, many communities lack ready sources of healthy food choices, such as supermarkets and grocery stores. Or they may not provide safe places for children to walk or play. In such communities, even the most motivated child or adolescent may find it difficult to act in healthy ways. Local governments-with jurisdiction over many aspects of land use, food marketing, community planning, transportation, health and nutrition programs, and other community issues-are ideally positioned to promote behaviors that will help children and adolescents reach and maintain healthy weights. Local Government Actions to Prevent Childhood Obesity presents a number of recommendations that touch on the vital role of government actions on all levels-federal, state, and local-in childhood obesity prevention. The book offers healthy eating and physical activity strategies for local governments to consider, making it an excellent resource for mayors, managers, commissioners, council members, county board members, and administrators.
Download or read book Measuring the Impact of Marketing Systems on Local Government written by George Fisk and published by . This book was released on 1974 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands Buzz and Going Viral written by Ian Chadwick and published by . This book was released on 2013-11-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2012-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
