Download or read book Marketing in Latin America and the Caribbean written by Joseann Knight and published by Routledge. This book was released on 2022-03-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Download or read book Market Profiles for Latin America and the Caribbean written by United States. Office of International Marketing. Latin America Division and published by . This book was released on 1974 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Profiles for Latin America and the Caribbean written by United States. Office of International Marketing and published by . This book was released on 1973 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Selection Guide written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Emerging Markets of Latin America written by M. Marinov and published by Springer. This book was released on 2005-10-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Download or read book Market Profile for Latin America and the Caribbean written by United States. Office of International Commercial Relations. American Republics Division and published by . This book was released on 1971 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Profile for Latin America and the Caribbean written by United States. Office of International Regional Economics. American Republics Division and published by . This book was released on 1969 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Profiles for Latin America and the Caribbean written by United States. Industry and Trade Administration and published by . This book was released on 1978 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Profiles for Latin America and the Caribbean written by United States. Office of International Regional Economics. American Republics Division and published by . This book was released on 1968 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Latin America written by Frank Montgomery Dunbaugh and published by . This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing in Latin America - includes chapters on supply and demand, wholesale trade, publicity and public relations, consumer goods, retail trade, the role of USA in connection therewith, etc., and includes a comparison of economics features of Latin American countries, and a short dictionary of relevant terms. Bibliography pp. 258 to 286 and maps.
Download or read book Law and Employment written by James J. Heckman and published by University of Chicago Press. This book was released on 2007-11-01 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law and Employment analyzes the effects of regulation and deregulation on Latin American labor markets and presents empirically grounded studies of the costs of regulation. Numerous labor regulations that were introduced or reformed in Latin America in the past thirty years have had important economic consequences. Nobel Prize-winning economist James J. Heckman and Carmen Pagés document the behavior of firms attempting to stay in business and be competitive while facing the high costs of complying with these labor laws. They challenge the prevailing view that labor market regulations affect only the distribution of labor incomes and have little or no impact on efficiency or the performance of labor markets. Using new micro-evidence, this volume shows that labor regulations reduce labor market turnover rates and flexibility, promote inequality, and discriminate against marginal workers. Along with in-depth studies of Colombia, Peru, Brazil, Argentina, Chile, Uruguay, Jamaica, and Trinidad, Law and Employment provides comparative analysis of Latin American economies against a range of European countries and the United States. The book breaks new ground by quantifying not only the cost of regulation in Latin America, the Caribbean, and in the OECD, but also the broader impact of this regulation.
Download or read book Marketing Computer Hardware and Software in Latin America and the Caribbean written by Adam Starchild and published by . This book was released on 1992 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing in the Caribbean written by Lawrence W. Tuller and published by . This book was released on 1995 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fresh and Foreign written by Michael A. Giuliano and published by . This book was released on 1987 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business in Latin America written by Fernando Robles and published by Taylor & Francis. This book was released on 2023-03-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and differences within the multifaceted business environments of Latin America. The second edition has been thoroughly revised and updated to include: The sources of economic, political, and natural risks, including the impact of COVID-19 The endemic role of corruption in institutions, the economy, and society The region’s cultural and social diversity and resilience The role of technology and digitalization on corporate and marketing strategies The challenges of managing local and regional supply chains The book includes examples and cases from across the region on corporate strategies, marketing, entrepreneurship, leadership, human resource management, and social and environmental sustainability. An ideal resource for anyone considering a business venture in the region, the book will especially appeal to practitioners and students who have a particular interest in Latin America.
Download or read book Latin American and Caribbean Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-12-09 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Download or read book Development of Agricultural Marketing and Cooperatives in Latin America and the Caribbean written by and published by . This book was released on 1959 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
