Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book The History of Marketing Thought written by Robert Bartels and published by . This book was released on 1976 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Download or read book History Of Marketing Science The Second Edition written by Russell S Winer and published by World Scientific. This book was released on 2023-06-16 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
Download or read book Marketing Machine The Secret History of the Future of Marketing ROI written by Guy R. Powell and published by Lulu.com. This book was released on 2018-09-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
Download or read book The Art Science of Successful Interviewing Writing and Marketing Case History Stories written by Jason R. Taylor and published by Jason R. Taylor Associates. This book was released on 1984 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Market History Reflections on the Past for Investors Today written by David Chambers and published by CFA Institute Research Foundation. This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 2008 financial crisis, a resurgence of interest in economic and financial history has occurred among investment professionals. This book discusses some of the lessons drawn from the past that may help practitioners when thinking about their portfolios. The book’s editors, David Chambers and Elroy Dimson, are the academic leaders of the Newton Centre for Endowment Asset Management at the University of Cambridge in the United Kingdom.
Download or read book A History of the Global Stock Market written by B. Mark Smith and published by University of Chicago Press. This book was released on 2004-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Financial Institutions Management program 101144.
Download or read book A History of Market Performance written by R.J. Van der Spek and published by Routledge. This book was released on 2014-09-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new volume examines the development of market performance from Antiquity until the dawn of the Industrial Revolution. Efficient market structures are agreed by most economists to serve as evidence of economic prosperity, and to be prerequisites for further economic growth. However, this is the first study to examine market performance as a whole, over such a large time period. Presenting a hitherto unknown and inaccessible corpus of data from ancient Babylonia, this international set of contributors are for the first time able to offer an in-depth study of market performance over a period of 2,500 years. The contributions focus on the market of staple crops, as they were crucial goods in these societies. Over this entire period, all papers provide a similar conceptual and methodological framework resting on a common definition of market performance combined with qualitative and quantitative analyses resting on new and improved price data. In this way, the book is able to combine analysis of the Babylonian period with similar work on the Roman, Early-and Late Medieval and Early Modern period. Bringing together input from assyriologists, ancient historians, economic historians and economists, this volume will be crucial reading for all those with an interest in ancient history, economic history and economics.
Download or read book Writing Local History Today written by Thomas A. Mason and published by Rowman & Littlefield. This book was released on 2013-10-11 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Local History Today guides local historians through the process of researching, writing, and publishing their work. Mason & Calder present step-by-step advice to guide aspiring authors to a successful publication and focus not only on how to write well but also how to market and sell their work. Highlights include: Discussion of how to identify an audience for your writing project Tips for effective research and planning Sample documents, such as contracts and requests for proposals Discussion of how to use social media to leverage your publication Discussion of the benefits and drawbacks to self-publishing An essay by Gregory Britton, the editorial director of John Hopkins University Press, about financial pitfalls in publishing This guide is useful for first-time authors who need help with this sometimes daunting process, or for previously published historians who need a quick reference or timely tip.
Download or read book Nasdaq written by Mark Ingebretsen and published by Prima Lifestyles. This book was released on 2002 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Early in 2000, the Nasdaq stock market surpassed 5,000, the highest level in its 30-year history. Experts yelled, "Buy!" Pundits predicted the Nasdaq's value would surpass that of the Dow Jones. Blue chips were dead. Tech was in. And everybody seemed to be making money." "Then, the bottom fell out." "Since then, the Nasdaq has taken investors on a rollercoaster ride full of exuberant peaks and heartbreaking valleys, floundering around lows that haven't been seen in years. Wealth was accumulated, and then it vanished. Companies sprang up, then folded. Lives and livelihoods were changed forever. But it wasn't the first time." "The full history of the Nasdaq teems with boom-and-bust stories. What started as a Depression-era organization designed to combat stock market fraud - and struggled for decades as the black sheep of Wall Street - is now vying with the venerated New York Stock Exchange as the global icon of corporate wealth and success. Today, it faces new challenges in a murky and unpredictable economy."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book A History of the Western Art Market written by Titia Hulst and published by Univ of California Press. This book was released on 2023-04-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compelling evidence of art's inherent commercial dimension and show how artists, dealers, and collectors have interacted over time, from the city-states of Quattrocento Italy to the high-stakes markets of postmillennial New York and Beijing. This approach casts a startling new light on the traditional concerns of art history and aesthetics, revealing much that is provocative, profound, and occasionally even comic. This volume's unique historical perspective makes it appropriate for use in college courses and postgraduate and professional programs, as well as for professionals working in art-related environments such as museums, galleries, and auction houses. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 2017. This is the first sourcebook to trace the emergence and evolution of art markets in the Western economy, framing them within the larger narrative of the ascendancy of capitalist markets. Selected writings from across academic disciplines present compellin
Download or read book The Market in History Routledge Revivals written by A.J.H. Latham and published by Routledge. This book was released on 2016-04-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986. The free market is often associated with liberty and individualism, and this connection has been made for more centuries than is generally realised. This essays collected in this book trace the development, importance and influence of the market as a dominating component of the shared human life from classical antiquity to the present. The authors, from various backgrounds, keep constantly in view the moral and political questions raised by the role of markets, as well as laying out succinctly what can be known or deduced about the actual operation of the market in Western and other cultures. This book will be of interest to students of economics and history.
Download or read book Learning and the Market Place written by Ian Maclean and published by BRILL. This book was released on 2009-06-17 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the operation of the market for learned books in Early Modern Europe through a series of case studies. After an overview of general market conditions, issues raised by the transmission of knowledge and the economics of the book trade are addressed. These include the selection of copy, the role of legal and religious controls in the production and diffusion of texts, the paths open to authors to achieve publication, the finances and interaction of publishing houses, the margins of the European book trade in England and Portugal, and the development of bibliographical tools to assist purchasers in their pursuit of scholarly works.
