Download or read book Marketing God written by Donna A. Heckler and published by Our Sunday Visitor. This book was released on 2019-07-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing God is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, start-ups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively. Donna A. Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. This primer on effective marketing and communication in the context of faith includes: Forty identified corporate strategies that are most critical to faith-based organizations A no-nonsense approach to marketing, branding, and positioning your parish or organization Simple strategies you can start using today Scripture references that help illustrate the strategies A handy glossary of marketing terms for the non-marketer You will learn (and quickly) that marketing is not a bad word for Catholics — or for any Christians. It's a concept, complete with a series of tactics, that can be employed to help further the Kingdom.
Download or read book Marketing God to Teens written by Ryan J. Doeller and published by Xlibris Corporation. This book was released on 2010-11-29 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Download or read book The Market as God written by Harvey Cox and published by Harvard University Press. This book was released on 2016-09-12 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Essential and thoroughly engaging...Harvey Cox’s ingenious sense of how market theology has developed a scripture, a liturgy, and sophisticated apologetics allow us to see old challenges in a remarkably fresh light.” —E. J. Dionne, Jr. We have fallen in thrall to the theology of supply and demand. According to its acolytes, the Market is omniscient, omnipotent, and omnipresent. It can raise nations and ruin households, and comes complete with its own doctrines, prophets, and evangelical zeal. Harvey Cox brings this theology out of the shadows, demonstrating that the way the world economy operates is shaped by a global system of values that can be best understood as a religion. Drawing on biblical sources and the work of social scientists, Cox points to many parallels between the development of Christianity and the Market economy. It is only by understanding how the Market reached its “divine” status that can we hope to restore it to its proper place as servant of humanity. “Cox argues that...we are now imprisoned by the dictates of a false god that we ourselves have created. We need to break free and reclaim our humanity.” —Forbes “Cox clears the space for a new generation of Christians to begin to develop a more public and egalitarian politics.” —The Nation
Download or read book Making a Market for Acts of God written by Paula Jarzabkowski and published by Oxford University Press, USA. This book was released on 2015 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinsurance is a market that provides cover for the devastating consequences of unpredictable events such as Hurricane Katrina, or the Tohoku earthquake, underpinning society's capacity to rebuild after the unthinkable happens. This book fleshes out how this important and quirky financial market works.
Download or read book One Market Under God written by Tom Frank and published by Random House. This book was released on 2010-09-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: At no other moment in history have the values of business and the corporation been more nakedly and arrogantly in the ascendant. Combining popular intellectual history with a survey of recent business culture, Thomas Frank traces an idea he calls 'market populism' - the notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The idea that any criticism of things as they are is -litist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall street, where the stock market is identified as the domain of the small investor and common man; and in the right-wing politics of the 1990s and the popular theories of Tom Peters, Charles Handy and Thomas Friedman. One Market Under God is Frank's counterattack against the onslaught of market propaganda. Mounted with the weapons of common sense it is lucid and tinged with anger, betrayal and a certain hope for the future.
Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
Download or read book God in the Marketplace written by Henry Blackaby and published by . This book was released on 2020-05-15 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aside from Experiencing God, Henry Blackaby has made his greatest impact by ministering directly to Fortune 100 and 500 CEOs, advising them on how to effectively blend their faith with their business. Out of that ministry's success comes God in the Marketplace, a book to help everyone from the front desk to the executive suite best experience God's will in his or her work. Blackaby believes that just as Jesus had businessmen among His original disciples, so may God be calling out businesspeople today in preparation for a worldwide spiritual revival. However, while those in the marketplace may have excellent educations and access to world-class leadership seminars, they often feel inadequate in matters of spiritual influence. God in the Marketplace will help them better understand what the Bible says about integrating their Christian faith with their work lives and provide biblical answers to the common yet difficult questions that are often raised for Christians at work.
Download or read book Religious Commodifications in Asia written by Pattana Kitiarsa and published by Routledge. This book was released on 2007-11-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the growing academic concerns of the market-religion convergences in Asia. Bringing together a group of leading scholars from Asia, Europe, Australia and North America, it discusses multiple issues regarding religious commodifications and their consequences across Asia’s diverse religious traditions. Covering key issues in the anthropology and sociology of contemporary Asian religion, it draws theoretical implications for the study of religions in the light of the shift of religious institutions from traditional religious beliefs to material prosperity. The fact that religions compete with each other in a ‘market of faiths’ is also at the core of the analysis. The contributions show how ordinary people and religious institutions in Asia adjusted to, and negotiated with, the penetrative forces of a global market economy into the region’s changing religio-cultural landscapes. An excellent contribution to the growing demands of ethnographically and theoretically updated interpretations of Asian religions, Religious Commodifications in Asia will be of interest to scholars of Asian religion and new religious movements.
Download or read book The Digital and Direct Marketing Goose written by German Sacristan and published by Happy About. This book was released on 2012-09 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Download or read book The God Market written by Meera Nanda and published by NYU Press. This book was released on 2011-10-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom says that integration into the global marketplace tends to weaken the power of traditional faith in developing countries. But, as Meera Nanda argues in this path-breaking book, this is hardly the case in today’s India. Against expectations of growing secularism, India has instead seen a remarkable intertwining of Hinduism and neoliberal ideology, spurred on by a growing capitalist class. It is this “State-Temple-Corporate Complex,” she claims, that now wields decisive political and economic power, and provides ideological cover for the dismantling of the Nehru-era state-dominated economy. According to this new logic, India’s rapid economic growth is attributable to a special “Hindu mind,” and it is what separates the nation’s Hindu population from Muslims and others deemed to be “anti-modern.” As a result, Hindu institutions are replacing public ones, and the Hindu “revival” itself has become big business, a major source of capital accumulation. Nanda explores the roots of this development and its possible future, as well as the struggle for secularism and socialism in the world’s second-most populous country.
Download or read book Selling God written by Robert Laurence Moore and published by Oxford University Press, USA. This book was released on 1994 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.
Download or read book Post Secular Society written by Peter Nynas and published by Transaction Publishers. This book was released on 2012-08-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we still secular? If not, what can one possibly mean by “post-secular”? The answers depend on what one considers secular as well as the people, societies, and institutions that one considers. Post-Secular Society argues for the experience of living in a secular world and a secular age and the experience of living without religion as a normal condition. Religion in the Western world is often described as being marked to some degree by both innovation and disarray. The past couple of decades have seen the emergence of reformulated versions of theories of secularization, variants of rational choice and supply-side models of religion, and new theoretical perspectives on de-secularization of religion. In spite of these different approaches and perspectives, a majority of scholars agree that the West is experiencing a general “resurgence” of religion and that the public visibility of religious actors and discourses is on the rise across most Western societies. Post-Secular Society discusses the changes in religion related to globalization, as well as New Age and other forms of popular religion. The contributors review religion that is rooted in the globalized political economy, and the relationship of post-secularism to popular and consumer culture. They also detail current innovative discourse as a religious belief system; discuss theories of the post-secular, religious, and spiritual well-being; and consider healing practices in Finland and environmentalism.
Download or read book Between Jesus and the Market written by Linda Kintz and published by Duke University Press. This book was released on 1997-07-23 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between Jesus and the Market looks at the appeal of the Christian right-wing movement in contemporary American politics and culture. In her discussions of books and videotapes that are widely distributed by the Christian right but little known by mainstream Americans, Linda Kintz makes explicit the crucial need to understand the psychological makeup of born-again Christians as well as the sociopolitical dynamics involved in their cause. She focuses on the role of religious women in right-wing Christianity and asks, for example, why so many women are attracted to what is often seen as an antiwoman philosophy. The result, a telling analysis of the complexity and appeal of the "emotions that matter" to many Americans, highlights how these emotions now determine public policy in ways that are increasingly dangerous for those outside familiarity’s circle. With texts from such organizations as the Christian Coalition, the Heritage Foundation, and Concerned Women for America, and writings by Elizabeth Dole, Newt Gingrich, Pat Robertson, and Rush Limbaugh, Kintz traces the usefulness of this activism for the secular claim that conservative political economy is, in fact, simply an expression of the deepest and most admirable elements of human nature itself. The discussion of Limbaugh shows how he draws on the skepticism of contemporary culture to create a sense of absolute truth within his own media performance—its truth guaranteed by the market. Kintz also describes how conservative interpretations of the Holy Scriptures, the U.S. Constitution, and the Declaration of Independence have been used to challenge causes such as feminism, women’s reproductive rights, and gay and lesbian rights. In addition to critiquing the intellectual and political left for underestimating the power of right-wing grassroots organizing, corporate interests, and postmodern media sophistication, Between Jesus and the Market discusses the proliferation of militia groups, Christian entrepreneurship, and the explosive growth and "selling" of the Promise Keepers.
Download or read book All That Glitters Is Not God written by Athena Dean and published by Winepress Pub. This book was released on 1998-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the deceit surrounding business opportunities prevalent in today's church. Steops to freedom and help for loved ones are included.
Download or read book The Handbook of Religion and Communication written by Yoel Cohen and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a contemporary view of the intertwined relationship of communication and religion The Handbook on Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook on Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, and undergraduate and graduate students taking courses on media and religion.
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
