Download or read book Marketing for the Developing Company RLE Marketing written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Download or read book Marketing for the Developing Company RLE Marketing written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.
Download or read book Marketing in Developing Countries RLE Marketing written by G. S. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Download or read book Marketing in Perspective RLE Marketing written by Simon Majaro and published by Routledge. This book was released on 2014-09-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Download or read book International Marketing RLE International Business written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Download or read book Managing Marketing Information RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Download or read book Industrial Marketing Research RLE Marketing written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Download or read book The Rise and Fall of Mass Marketing RLE Marketing written by Richard S. Tedlow and published by Routledge. This book was released on 2014-09-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Download or read book Strategic Marketing Management RLE Marketing written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Download or read book The Marketing Environment RLE Marketing written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Download or read book Corporate Innovation RLE Marketing written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Download or read book The Marketing Environment RLE Marketing written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Download or read book Corporate Innovation RLE Marketing written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Download or read book Competitive Marketing written by John O'Shaughnessy and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Organisation RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes
Download or read book Marketing for the Developing Company written by John Winkler and published by . This book was released on 1969-06-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Development of Marketing Theory written by George Schwartz and published by . This book was released on 1963 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
