Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book Marketing De Afiliados Para Iniciantes written by Maicon Leonel and published by Clube de Autores. This book was released on 2021-05-23 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: VOCE VAI APRENDER TUDO SOBRE O GUIA PARA APRENDER SOBRE MARKETING DIGITAL

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies

Download or read book Handbook of Research on Transmedia Storytelling Audience Engagement and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Download or read book El coraz n de Mango written by Andrea Gay Zaragoza and published by Editorial Almuzara. This book was released on 2010-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: El corazón de mango teje la historia de una marca global con un estilo propio en los escaparates y la trastienda. Un título en el que los autores se adentran en el corazón de la compañía y analizan su modelo de gestión, sus planes de expansión y crecimiento y la estrategia corporativa.

Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.

Download or read book Management and Inter Intra Organizational Relationships in the Textile and Apparel Industry written by Margalina, Vasilica-Maria and published by IGI Global. This book was released on 2019-12-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.

Download or read book Advances in Fashion and Design Research written by Ana Cristina Broega and published by Springer Nature. This book was released on 2022-10-19 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.

Download or read book Tales of advertising told by advertisers written by Fidel del Castillo Díaz and published by ESIC. This book was released on 2019-06-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Uf! another advertising manual... -Yes, another manual. But this one is different. To begin with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.

Download or read book Textile Industry and the SDGs written by and published by Springer Nature. This book was released on 2024 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an exploration of the textile industry and their relationship to the Sustainable Development Goals (SDGs), catering specifically to academic researchers and providing a roadmap for aligning aligning textile research with the SDGs. It covers a wide range of topics, starting with an overview of the SDGs and their relevance to the textile industry. It examines the environmental footprint of textiles, including issues related to raw material sourcing, manufacturing processes, and waste management. Additionally, it explores the social and economic aspects of textiles, such as labor conditions, fair trade, and responsible consumption. One of the main focuses of this book is the role of innovation and technology in advancing sustainable textiles. It discusses emerging materials and technologies that promote circularity, reduce environmental harm, and enhance social well-being. Furthermore, it explores the potential of digitalization, artificial intelligence, and data analytics in optimizing textile production, distribution, and consumption patterns. This book also addresses the challenges and opportunities associated with sustainable textile supply chains. It analyzes the complexities of global value chains, the need for transparency and traceability, and the importance of collaboration among stakeholders. Furthermore, it highlights strategies for promoting sustainable fashion, encouraging responsible consumption, and fostering circular business models. By delving into these topics, this book aims to solve several key problems faced by academic researchers in the field of textiles and sustainability. It provides a holistic understanding of the SDGs and their integration into textile research, helping researchers align their work with broader sustainability objectives. It offers insights into the latest innovations and technologies, enabling researchers to explore cutting-edge solutions for sustainable textiles. Additionally, it presents case studies and best practices from industry leaders, inspiring researchers to undertake impactful research and contribute to positive change. This book is intended for academic researchers, as well as practitioners, specializing in textiles, sustainability, and related fields. It serves as a valuable resource for professors, postgraduate students, and professionals seeking to deepen their knowledge of the interplay between textiles and the SDGs. It encourages critical thinking, fosters interdisciplinary collaboration, and equips researchers with the tools and insights necessary to drive sustainable transformations within the textile industry and beyond.

Download or read book A Evolu o dos Trajes de Noiva e Suas Tradi es Uma Jornada Atrav s do Tempo e da Cultura written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-04-17 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: O vestido de noiva é um dos símbolos mais emblemáticos do casamento, carregando consigo séculos de história e tradição. A escolha do traje ideal é um momento crucial para a noiva, representando não apenas a moda da época, mas também seus valores e personalidade. O traje de noiva evoluiu ao longo dos séculos, refletindo as mudanças sociais, culturais e tecnológicas de cada época. A escolha do vestido ideal é uma jornada pessoal e significativa para a noiva, que busca encontrar um traje que represente sua beleza, estilo e individualidade. Neste ebook, embarcaremos em uma fascinante jornada através da história e da evolução dos trajes de noiva, desde as antigas civilizações até as tendências contemporâneas. Exploraremos as diferentes tradições e simbolismos que permeiam o vestido de noiva, desde a cor branca até os acessórios e o véu. Aprenda Muito Mais...

Download or read book Um Guia para Montar um Guarda Roupa Vers til e Atemporal written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-04-17 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ter um guarda-roupa versátil e atemporal é o sonho de muitas pessoas. Um guarda-roupa assim permite que você se vista bem para qualquer ocasião, sem precisar gastar muito dinheiro ou ficar constantemente comprando roupas novas. Neste ebook, você vai aprender tudo o que precisa saber para montar um guarda-roupa versátil e atemporal. Vamos abordar os seguintes tópicos: •O que é um guarda-roupa versátil e atemporal? •Como organizar seu guarda-roupa •Quais são as peças essenciais de um guarda-roupa versátil e atemporal? •Como combinar as peças do seu guarda-roupa •Como cuidar das suas roupas O que é um guarda-roupa versátil e atemporal? Um guarda-roupa versátil é aquele que permite que você crie diferentes looks com as mesmas peças. Um guarda-roupa atemporal é aquele que não fica fora de moda com o passar do tempo. Para que um guarda-roupa seja versátil, é importante que ele tenha peças básicas, que possam ser combinadas entre si. Essas peças devem ser de qualidade e bem cortadas, para que você se sinta bem ao usá-las. Para que um guarda-roupa seja atemporal, é importante que ele seja composto por peças clássicas, que não sejam influenciadas pelas tendências da moda. Essas peças devem ser de cores neutras e de cortes simples. Com um pouco de planejamento e esforço, você pode montar um guarda-roupa que vai te deixar feliz e confiante. Aprenda Muito Mais...

Download or read book Design for Inclusion written by Pepetto Di Bucchianico and published by AHFE International. This book was released on 2022-07-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Inclusion Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA

Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.

Download or read book Handbook of Research on Perspectives on Society and Technology Addiction written by Sine Nazl?, Rengim and published by IGI Global. This book was released on 2023-06-19 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet-based technologies prevail in most of the world. Along with the positive features of digital technologies that permeate our lives in almost every area, including lifestyles and daily practices, the traces of negative aspects have also become evident. Digital addiction is among the most important of these aspects. It is obvious that communication, which has been maintained in various forms since the beginning of humanity, has been shaped by the period in which it is lived. The technology-based transformation has transformed communication, which has been adopted to the "internet" in the world, into a completely different form. Communication, which has become sustainable at any time and anywhere, regardless of location, led by the never-ending elements of "continuity" and "interaction," has turned into an indispensable form. Perspectives on Society and Technology Addiction examines every subject of digital addiction in an interdisciplinary way. It discusses the issues about what technology addiction is, how to deal with this addiction, how to use the existing technology in a positive way, how to deal with this technology for disadvantaged groups, and concerns in the fields of social science and communication science. Covering topics such as Consumer 5.0, experience design, and information markets, this premier reference source is an essential resource for sociologists, policymakers, students and educators of higher education, researchers, and academicians.

Download or read book Reshaping Marketing Science in Wholesaling and Retailing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-08-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.