Download or read book Marketing de las artes y la cultura written by François Colbert and published by . This book was released on 2010-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido escrito principalmente para los responsables de gestión de las organizaciones de naturaleza cultural, con independencia de su tamaño, finalidad, ámbito (y sector al que pertenecen (industria cultural o contexto de las artes). Se trata de una obra que, además de presentar los fundamentos básicos de marketing, explica cómo éstos se han utilizado tradicionalmente y, lo que es más importante, cómo deben aplicarse en el contexto específico de las artes y la cultura. En este sentido, los responsables de gestión cultural interesados en el marketing encontrarán en este libro tanto un marco de análisis como una serie de reflexiones que les permitirán evaluar su actividad presente, así como facilitar algunas referencias para sus planes futuros.

Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.

Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Download or read book Partnering Your Business With Artists A Win Win Relation written by Zita Monereo Cármen and published by Media XXI. This book was released on 2022-03-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The corporate social entrepreneurship and the growth of the company combined closely with culture and arts is a management model. This book refers to successful examples of Portuguese companies that combine two realities: the talent of employees and successful partnerships with artists for a win-win; employees are happier and productivity is higher.

Download or read book Revista Observat rio Ita Cultural 17 written by Ilana Seltzer Goldstein; Roger Chartier; Flávia Rosa; Alessandra El Far; Felipe Lindoso; Zoara Failla; Eliana Yunes; Gustavo Gouveia; Rita Palmeira; João Cezar de Castro Rocha; Laeticia Jensen Eble; Luciana Villas-Boas; Néstor García Canclini; Cristiane Costa; Anderson da Mata; Fábio Malini; Bernardo Ajzenberg; Luciana Veit; Carlo Carrenho; Fabio Uehara and published by Itaú Cultural. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: A edição 17 reflete sobre livro e leitura no século XXI, levando em conta novos aspectos e dimensões que vão além das publicações em papel, das bibliotecas e livrarias físicas. A Revista contempla abordagens históricas, discussões contemporâneas, contribuições de pesquisadores acadêmicos e de profissionais do mercado.

Download or read book Proximity and Intraregional Aspects of Tourism written by Jelmer Jeuring and published by Routledge. This book was released on 2018-10-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism research often tends to overlook both the mundane of the exotic and the exotic of the everyday. However, when acknowledging that exoticism is not necessarily linked to geographical distance, it is similarly possible to attribute touristic otherness to and experience unfamiliarity in a geographically proximate environment. This entails a need to rethink the intertwining relationships of meanings of the exotic and the mundane, as well as the ways people make meaning of their everyday environment through processes of territorialization and identification in a tourism context. The articles collected in this book cover a range of examples of tourism practices in a context of geographical proximity where home and away, everyday life and tourism intersect. While the settings, methodologies and concepts vary considerably, each contribution is an attempt to rethink the hegemonic linear framing of tourism in dichotomies such as familiar and unfamiliar, nearby and far, host and guest, mundane and exotic. The examples, findings and conclusions of the various authors contribute to an understanding of tourism that is multiple and relative, to an open-minded and critical attitude towards the institutionalized anchors of our society - in which tourism takes such a prominent place that it has almost become ordinary. This book was originally published as a special issue of the Tourism Geographies journal.

Download or read book Handbook of Research on Organizational Sustainability in Turbulent Economies written by Perez-Uribe, Rafael Ignacio and published by IGI Global. This book was released on 2022-04-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational sustainability and uncertain economies are key topics for modern organizations. New, updated knowledge about such matters is necessary for companies to ensure they are sufficiently prepared for future crises. Additional research is required in this area as the overall amount of material available is below par. The Handbook of Research on Organizational Sustainability in Turbulent Economies provides theoretical and practical evidence that demonstrates how the integration, adaptation, construction, and application of strategic models, methods, and tools can promote organizational sustainability for economies in situations of uncertainty. Covering topics such as work engagement and sustainable development goals, this major reference work is ideal for academicians, practitioners, policymakers, entrepreneurs, business owners, researchers, instructors, and students.

Download or read book CULTURA un impresa written by Marzia Capannolo and published by Ideaxs srl. This book was released on 2014-03-03 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arte e artigianato, due mondi confinanti, spesso coincidenti, e comunque sempre in dialogo, sono i motori dell'industria della cultura e giocano un ruolo fondamentale nel rilancio del sistema produttivo. Se adeguatamente incentivati, possono incidere profondamente sull'economia del territorio e quindi delle aziende che vi operano.

Download or read book Sponsored Identities written by Arlene M. Dávila and published by Temple University Press. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the creation of an essentialist view of nationhood based on a peasant culture and a unifying Hispanic heritage, and the ways in which grassroots organizations challenge and reconfigure definitions of national identity through their own activities and representations.

Download or read book The Oxford Handbook of Arts and Cultural Management written by Yuha Jung and published by Oxford University Press. This book was released on 2024 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book Creating Cultural Capital written by Olaf Kuhlke and published by Eburon Uitgeverij B.V.. This book was released on 2015-06-12 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the global creative economy has experienced unprecedented growth. Considerable research has been conducted to determine what exactly the creative economy is, what occupations are grouped together as such, and how it is to be measured. Organizations on various scales, from the United Nations to local governments, have released ‘creative’ or ‘cultural’ economy reports, developed policies for creative urban renewal, and directed attention to creative placemaking – the purposeful infusion of creative activity into specific urban environments. Parallel to these research and policy interests, academic institutions and professional organizations have begun a serious discussion about training programs for future professionals in the creative and cultural industries. We now have entire colleges offering undergraduate and graduate programs, leading to degrees in arts management, arts entrepreneurship, cultural management, cultural entrepreneurship or cultural economics. And many professional organizations offer specialized training and certificates in cultural heritage, museums studies, entertainment and film. In this book, we bring together over fifty scholars from across the globe to shed light on what we collectively call ‘cultural entrepreneurship’ – the training of professionals for the creative industries who will be change agents and resourceful visionaries that organize cultural, financial, social and human capital, to generate revenue from a cultural and creative activity. Part I of this volume begins with the observation that the creative industries - and the cultural entrepreneurship generated within them - are a global phenomenon. An increasingly mobile, international workforce is moving cultural goods and services across national boundaries at unprecedented rates. As a result, the education of cultural professionals engaged in global commerce has become equally internationalized. Part II looks into the emergence of cultural entrepreneurship as a new academic discipline, and interrogates the theoretical foundations that inform the pedagogy and training for the creative industries. Design thinking, humanities, poetics, risk, strategy and the artist/entrepreneur dichotomy are at the heart of this discussion. Part III showcases the design of cultural entrepreneurship curricula, and the pedagogies employed in teaching artists and culture industry specialists. Our authors examine pedagogy and curriculum at various scales and in national and international contexts, from the creation of entire new schools to undergraduate/graduate programs. Part IV provides case studies that focus on industry- or sector-specific training, skills-based courses (information technology, social media, entrepreneurial competitions), and more. Part V concludes the book with selected examples of practitioner training for the cultural industries, as it is offered outside of academia. In addition, this section provides examples of how professionals outside of academia have informed academic training and course work. Readers will find conceptual frameworks for building new programs for the creative industries, examples of pedagogical approaches and skillsbased training that are based on research and student assessments, and concrete examples of program and course implementation.

Download or read book A Handbook of Cultural Economics written by Ruth Towse and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ruth Towse is to be congratulated on assembling such a high quality range of writers on cultural economics and on orchestrating their contributions so expertly. From anthropology and auctions through copyright and superstars to visual arts and welfare economics, scholars and general readers alike will discover in this Handbook an absorbing compendium of entries covering the main themes of a fascinating sub-discipline.' - Martin Ricketts, University of Buckingham, UK 'The best collection on cultural economics, definitive. An invaluable, original, and important addition to the field. Ruth Towse is the perfect person to put such a book together. Unlikely to be surpassed anytime soon.' - Tyler Cowen, George Mason University, Mercatus Center and James Buchanan Center for Political Economy, US A Handbook of Cultural Economics includes over 60 eminently readable and concise articles by 50 expert contributors. This unique Handbook is both highly informative and readable; it covers a wide area of cultural economics and its closely related subjects. While being accessible to any reader with a basic knowledge of economics, it presents a comprehensive study at the fore-front of the field. Of the many subjects discussed, chapters include: Art (including auctions, markets, prices, anthropology), artists' labour markets, arts management and corporate sponsorship, globalization, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, value of culture and welfare economics.

Download or read book Media and Cultural Studies written by Meenakshi Gigi Durham and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a range of core texts into one volume, thisacclaimed anthology offers the definitive resource in culture,media, and communication. A fully revised new edition of the bestselling anthology inthis dynamic and multidisciplinary field New contributions include essays from Althusser through toHenry Jenkins, and a completely new section on Globalization andSocial Movements Retains important emphasis on the giant thinkers and“makers” of the field: Gramsci on hegemony; Althusseron ideology; Horkheimer and Adorno on the culture industry; RaymondWilliams on Marxist cultural theory; Habermas on the public sphere;McLuhan on media; Chomsky on propaganda; hooks and Mulvey on thesubjects of visual pleasure and oppositional gazes Features a substantial critical introduction, short sectionintroductions and full bibliographic citations

Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Download or read book Ethnic Group Identity and Occupational Status Projections of Teenage Boys and Girls written by William P. Kuvlesky and published by . This book was released on 1976 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cosmopolitan Ambassadors International exhibitions cultural diplomacy and the polycentral museum written by Lee Davidson and published by Vernon Press. This book was released on 2019-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are museums working internationally through exhibitions? What motivates this work? What are the benefits and challenges? What factors contribute to success? What impact does this work have for audiences and other stakeholders? What contributions are they making to cultural diplomacy, intercultural dialogue and understanding? Cosmopolitan Ambassadors first considers the current state of knowledge about international exhibitions and proposes an interdisciplinary analytical framework encompassing museum studies, visitor studies, cultural diplomacy and international cultural relations, cosmopolitanism and intercultural studies. It then presents a comprehensive empirical analysis of an exhibition exchange involving two exhibitions that crossed five countries and three continents, connecting six high profile cultural institutions and spanning almost a decade from initial conception to completion. A detailed comparison of both the intercultural production of international exhibitions by museum partnerships and by the interpretive acts and meaning-making of visitors, reveals the many complexities, challenges, tensions and rewards of international exhibitions and their intersection with cultural diplomacy. Key themes include the realities of international collaboration, its purposes, processes and challenges; the politics of cultural (self-)representation and Indigenous museology; implications for exhibition design, interpretation, and marketing; intercultural competency and museum practice; audience reception and meaning-making; cultural diplomacy in practice and perceptions of its value. This first-ever empirically-grounded, theoretical analysis provides the basis of a new model of museums as polycentral: as places that might produce a kaleidoscopic vision of multiple centres and help to dissolve cultural boundaries by encouraging dialogue, negotiation and the search for intercultural understandings. Guidelines for practice include recommendations for successful international museum partnerships, exhibition development and maximizing the potential of museum diplomacy.