Download or read book OLAP Solutions written by Erik Thomsen and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: OLAP enables users to access information from multidimensional datawarehouses almost instantly, to view information in any way theylike, and to cleanly specify and carry out sophisticatedcalculations. Although many commercial OLAP tools and products arenow available, OLAP is still a difficult and complex technology tomaster. Substantially updated with expanded coverage of implementationmethods for data storage, access, and calculation; also, newchapters added to combine OLAP with data warehouse, mining, anddecision support tools Teaches the best practices for building OLAP models thatimprove business and organizational decision-making, completelyindependent of commercial tools, using revised case studies Companion Web site provides updates on OLAP standards andtools, code examples, and links to valuable resources
Download or read book Total Integrated Marketing written by James M. Hulbert and published by Kogan Page Publishers. This book was released on 2005 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on their combined experience of over half a century of advising companies, the authors argue that marketing has lost its way. Companies cannot win in today's highly competitive markets by leaving marketing up to the marketing department. Success in the new marketplace demands integration of the firm's entire set of capabilities into a seamless system that delivers exemplary customer satisfaction, if not delight. Integrating marketing is imperative, from the top down, and with every major function: finance, operations, sales, R&D, customer service and HR. Only by creating Total Integrated Marketing, ensuring that everyone in the organization has one paramount goal to get and keep customers can success be achieved. The authors provide a wealth of marketing tips and innovations that readers can easily adapt to their own businesses and revealing cases that lift the lid on good and bad practice around the world.
Download or read book The Handbook of Occupational and Environmental Medicine written by Tee L. Guidotti and published by Bloomsbury Publishing USA. This book was released on 2020-10-27 with total page 1227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides health professionals with a single, accessible, and interesting source to prepare for the field of occupational and environmental medicine. The new edition is extensively updated and includes questions for review in preparation for taking exams. This set is designed to be a thorough introduction for physicians entering the occupational and environmental medicine field, whether preparing for specialty examinations or moving into the field from other medical specialties or from primary care. It also serves as a convenient guide and reference for nurses, health professionals, and those outside of health care who need a quick orientation. The set is written with a strong and coherent point of view about the value of occupational and environmental medicine and commitment to ethical, worker-centered practice. It is unusual in the depth of its coverage; its inclusion of important topics that are usually overlooked in textbooks of the field, such as risk science; its emphasis on good management of occupational health services; and its thorough integration of material that fits topics together rather than presenting them as if they were separate and unrelated.
Download or read book Mobilized Marketing written by Jeff Hasen and published by John Wiley & Sons. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Download or read book Business Marketing written by and published by . This book was released on 1988 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2010 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book Quality and the Academic Library written by Jeremy Atkinson and published by Chandos Publishing. This book was released on 2016-02-24 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality and the Academic Library: Reviewing, Assessing and Enhancing Service Provision provides an in-depth review and analysis of quality management and service quality in academic libraries. All aspects of quality are considered in the book, including quality assessment, quality review, and quality enhancement. An overview of quality management and service quality concepts, principles, and methods leads to a detailed consideration of how they have been applied in universities and their libraries. A case study approach is used with different perspectives provided from the different stakeholders involved in the quality processes. All contributors adopt a critical reflection approach, reflecting on the implications, impact, and significance of the activities undertaken and the conclusions that can be drawn for future developments. The book concludes with an overall reflection on quality management and service quality in academic libraries with a final analysis of priorities for the future. Presents a holistic view of the subject, looking at reviews of academic library services, quality assurance and assessment, quality enhancement, and service quality Provides perspectives from authors with different experiences and responsibilities, including those responsible for initiating and managing quality processes in higher education Includes case studies where the authors not only describe the quality processes used, but also seek to review and reflect on their success, limitations, and the impact of their work some time after the event Seeks to be current, comprehensive, and reflective by including the results of surveys/interviews from senior librarians on quality in academic libraries
Download or read book Eye Contact written by Bethany Maines and published by Blue Zephyr Press. This book was released on 2024-03-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes the hardest move is making eye contact. Lexi Byrne, neurodivergent, UW grad student and part-time nanny, is working on cutting edge bionic eye technology. Lexi believes in evidence, facts, and that she might never feel comfortable in yellow. Lexi’s boyfriend, Tanner Driscoll, is the science department’s most eligible bachelor. Lexi's best friend, Shea Yamaguchi, a volunteer operator on the suicide hotline, is a devastated college drop-out who is still coping with the loss of a caller. And Carter Zheng is the mysterious new arrival in the science department who Lexi thinks might be a plagiarist—an epically good-looking plagiarist. Other than dealing with a potentially friendship-ending fight with Shea, and struggling to deal with dating-while-on the spectrum, Lexi’s life is a regular routine of work, school, and watching big time wrestling with her nanny charge, Olivia. But Lexi’s normal, safe, science-based life takes an abrupt left turn when her prototype is stolen and Lexi learns that not everyone on campus is who they say they are. Now Lexi is scrambling to solve the mystery, recover her prototype, and protect her loved ones from thieves who believe that technology and ethics don’t go together.
Download or read book Hay Market News written by and published by . This book was released on 1993 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tools of American Mathematics Teaching 1800 2000 written by Peggy Aldrich Kidwell and published by JHU Press. This book was released on 2008-08-11 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the blackboard to the graphing calculator, the tools developed to teach mathematics in America have a rich history shaped by educational reform, technological innovation, and spirited entrepreneurship. In Tools of American Mathematics Teaching, 1800–2000, Peggy Aldrich Kidwell, Amy Ackerberg-Hastings, and David Lindsay Roberts present the first systematic historical study of the objects used in the American mathematics classroom. They discuss broad tools of presentation and pedagogy (not only blackboards and textbooks, but early twentieth-century standardized tests, teaching machines, and the overhead projector), tools for calculation, and tools for representation and measurement. Engaging and accessible, this volume tells the stories of how specific objects such as protractors, geometric models, slide rules, electronic calculators, and computers came to be used in classrooms, and how some disappeared.
Download or read book Pro BAM in BizTalk Server 2009 written by Jeff Sanders and published by Apress. This book was released on 2009-06-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business activity monitoring, or BAM, provides real-time business intelligence by capturing data as it flows through a business system. By using BAM, you can monitor a business process in real time and generate alerts when the process needs human intervention. Pro Business Activity Monitoring in BizTalk 2009 focuses on Microsoft's BAM tools, which provide a flexible infrastructure that captures data from Windows Communication Foundation, Windows Workflow Foundation, .NET applications, and BizTalk Server. This book shows why BAM is an important component of any business intelligence strategy because it bridges the gap between business intelligence and business process management. Part One of the book covers the basics of BAM. It teaches you how to install BAM, and then it leads you through a complete but simple project to capture data from a WCF service Part Two of the book describes the BAM tool set. It shows you how to define the data that is captured by BAM, wire up a BizTalk application for BAM, and view BAM data using the BAM Portal Part Three of the book focuses on monitoring applications written in WCF or WF. It also shows you how to use the BAM API Part Four of the book covers advanced topics in BAM. These topics include integrating BAM with Microsoft's BI stack, creating relationships between BAM activities, managing BAM servers, and monitoring BizTalk applications using BAM This book contains numerous exercises to help you learn BAM. Source code for the samples is available from Apress.com. For many CIOs, business intelligence is at the top of their priority lists. Learn why with Pro Business Activity Monitoring in BizTalk 2009.
Download or read book IBM Cognos Business Intelligence written by Dustin Adkison and published by Packt Publishing Ltd. This book was released on 2013-05-07 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written as a practical guide, this book will show you how to manage your reporting environment using IBM Cognos 10 and make the most out of BI tools within your business - taking a hands-on approach to stimulate learning and develop your understanding, If you are an IBM Cognos or Business Intelligence developer or consultant, have a basic knowledge of Cognos 10 BI and a good level of understanding of Cognos 8 then this book is for you
Download or read book IBM Cognos 10 Report Studio Cookbook Second Edition written by Ahmed Lashin and published by Packt Publishing Ltd. This book was released on 2013-01-01 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Cookbook contains step-by-step instructions for Report Studio 10.1 users to author effective reports. The book is designed in a way that you can refer to it chapter by chapter, look at the list of recipes and read them in no particular order.The Cognos 10.1 Report Studio Cookbook is for you if you are a Business Intelligence Developer who is working on IBM Cognos 10 Report Studio and wants to author impressive reports by putting to use what this tool has to offer. It is also ideal you are a Business Analyst or Power User who authors his own reports and wants to look beyond the conventional features of IBM Cognos 10 Report Studio.This book assumes that you are familiar with the architecture of IBM Cognos 10. You should also have basic knowledge of IBM Cognos Report Studio and can do the basic report authoring tasks.
Download or read book Library Analytics and Metrics written by Ben Showers and published by Facet Publishing. This book was released on 2015-04-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will inform and inspire librarians, archivists, curators and technologists to make better use of data to help inform decision-making, the development of new services and the improvement of the user experience. With the wealth of data available to library and cultural heritage institutions, analytics are the key to understanding their users and improving the systems and services they offer. Using case studies to provide real-life examples of current developments and services, and packed full of practical advice and guidance for libraries looking to realize the value of their data, this will be an essential guide for librarians and information professionals. Library Analytics and Metrics brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in the library and cultural heritage sectors, including: The role of data in helping inform collections management and strategy Approaches to collecting, analyzing and utilizing data Using analytics to develop new services and improve the user experience Using ethnographic methodologies to better understand user behaviours The opportunities of library data as ‘big data’ The role of ‘small data’ in delivering meaningful interventions for users Practical advice on managing the risks and ethics of data analytics How analytics can help uncover new types of impact and value for institutions and organizations. Readership: This book will be an invaluable resource for librarians and library directors interested in developing a data-driven approach to their service provision and decision making; students on library and information science courses; and managers and practitioners in other cultural heritage sectors such as museums, archives and galleries.
Download or read book Politics and Society written by Peter Gordon and published by Routledge. This book was released on 2006-02-16 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Louisa Mary, Lady Knightley of Fawnsley, was a woman of unusually wide interests, especially in the field of public affairs. In an age when few opportunities arose for women to make a contribution to political and feminist matters, Lady Knightley was an early pioneer of both causes. Denied the vote as a woman, she was a leading advocate of the campaign for constitutional, non-militant action to achieve the franchise, a cause which she continued to espouse until her death in 1913. Her later journals, written with warmth and humour, provide a fascinating picture of politics and society in England at a time of crucial change. Her journals provide many insights into rural politics following the Reform Acts of 1884 and 1885.
Download or read book Marketing Performativity written by Katy Mason and published by Routledge. This book was released on 2018-10-11 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing–theorising landscape of marketing. The book begins by considering what performativity is and how this concept is used in the marketing literature. It then considers three themes concerning the performativity of marketing that emerge from the contributions, before presenting ten empirical studies that ask how, why, and to what effect marketing theories are used and ‘performed’ in marketing practice. The book also summarises the implications of three themes and sketches research areas for further developing our understanding of the performativity of marketing. This book was originally published as a special issue of the Journal of Marketing Management.
