Download or read book International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2013-02-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Download or read book Marketing Conditions Abroad written by Business International Corporation and published by . This book was released on 1971 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the International Environment written by Edward W. Cundiff and published by Prentice Hall. This book was released on 1988 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Conditions Abroad Japan written by Business International Corporation and published by . This book was released on 1973 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Conditions and International Trade in Semiconductors written by United States. Congress. House. Committee on Ways and Means. Subcommittee on Trade and published by . This book was released on 1980 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Marketing Management written by Ralph Berndt and published by Springer Nature. This book was released on 2023-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
Download or read book Marketing Conditions Abroad written by Business International Corporation and published by . This book was released on 1971 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing conditions abroad united kingdom written by Business international and published by . This book was released on 1971 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sociopolitical Aspects of International Marketing written by Erdener Kaynak and published by Psychology Press. This book was released on 1991 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.
Download or read book International Marketing written by Rajagopal and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv
Download or read book Marketing Conditions Abroad written by Business International Corporation and published by . This book was released on 1971 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Conditions Abroad written by Business International Corporation and published by . This book was released on 1971 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Conditions Abroad United Kingdom written by and published by . This book was released on 1972* with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Entry Strategies written by Viktor Tielmann and published by GRIN Verlag. This book was released on 2010-07-29 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market, a previous comprehensive research and analysis of the target market and its economic environment is indispensable to achieve a successful launch into an unknown market.
Download or read book Marketing Conditions Abroad written by Business International Corporation and published by . This book was released on 1971 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adjusting Marketing Service Programs to Changing Conditions written by and published by . This book was released on 1959 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing conditions abroad Japany written by Business International and published by . This book was released on 1973 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
