Download or read book Marketing Channels a Systems Viewpoint a Book Ofreadings written by and published by . This book was released on 1971 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Channels a Systems Viewpoint written by William G. Moller and published by . This book was released on 1971 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Channels a Systems Viewpoint written by David L. Wilemon and published by . This book was released on 1971 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Twenty First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Download or read book Marketing Channel Strategy written by Robert W. Palmatier and published by Routledge. This book was released on 2016-06-03 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Download or read book Marketing Channels written by J. Taylor Sims and published by HarperCollins Publishers. This book was released on 1977 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Channels written by Louis E. Boone and published by . This book was released on 1977 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Channel Strategy Global Edition written by Robert Palmatier and published by Pearson Higher Ed. This book was released on 2015-01-16 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Download or read book Japanese Distribution Channels written by Takeshi Kikuchi and published by Psychology Press. This book was released on 1994 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japanese Distribution Channels, readers have the work of Japanese marketing scholars who present in-depth and intimate knowledge of distribution in Japan. These scholars have not only closely studied these systems for many years and in numerous cases worked in them, but have also, as consumers, relied on these channels to meet their needs. This combination of scholarship and experience is an ideal synergy that is unmatched in the existing literature on Japanese distribution channels. It stands in stark contrast to other books on Japanese distribution where foreign researchers spend a few weeks or months visiting Japan and then become "instant experts" on Japanese distribution by writing about what they have seen. Although there are many misconceptions about Japanese distribution channels, this first and only guidebook in English on the subject clarifies many of these misconceptions. The authoritative contributors reveal a great depth of insight on many aspects of distribution systems in Japan, including: structure of Japanese distribution channels nature of Japanese markets public policy toward distribution changes in distribution structure environmental effects on distribution intrachannel relationships in Japan business practices in Japan effects on distribution channels from Toys "R" Us trends and problems in Japanese distribution Those who seek an understanding of Japanese distribution channels--international business executives from top to middle management, marketing managers, export managers, government officials, consultants, academics and students--benefit from reading this penetrating analysis. The depth of expertise and insight provided by Japanese research scholars who have studied, worked in, and relied on Japanese distribution channels throughout their lifetimes cannot be found in any other source. Business executives, academics, consultants, government officials, and any serious students of Japanese distribution channels can significantly enhance their knowledge from reading this authoritative book.
Download or read book Marketing Channels written by Lou E. Pelton and published by Irwin/McGraw-Hill. This book was released on 2002 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text uses the relationship marketing perspective in the channels course. The authors created a channels relationship model (CRM), which is the guiding framework of the book, which is a combination of text, cases and readings covering global and ethical issues.
Download or read book Marketing Channels written by Bert Rosenbloom and published by South Western Educational Publishing. This book was released on 1999 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on marketing
Download or read book Marketing Channels and Strategies written by Ronald D. Michman and published by . This book was released on 1980 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Dynamics in a Systems Perspective written by Sergio Barile and published by Springer. This book was released on 2017-10-04 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book targets the critical issue of decision making in uncertain conditions and situations. The aim is to increase readers’ understanding of complexity and of socio-economic interactions through the application of systems thinking perspectives. Among the various areas and topics addressed are complexity and sustainable management, markets as complex adaptive systems, the impacts of psychological and emotional factors upon value co-creation exchanges, and ICT enablers of service network performance and service exchange fulfillment. Thanks to the chosen perspectives, all of which are based on different systems research streams, the book will support more consistent and robust decisions, leading to sustainable, wise, and viable systems dynamics. It will aid managers, practitioners, and consultants in their decision-making processes and will also be of interest for academics and scholars in management, systems, computer science, engineering, and marketing.
Download or read book Product Innovation written by David L. Rainey and published by Cambridge University Press. This book was released on 2008-06-19 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.
Download or read book Electronic Government and the Information Systems Perspective written by Kim Normann Andersen and published by Springer. This book was released on 2010-08-17 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In front of you are the proceedings of the First International Conference on Electronic Government and Information Systems Perspective, EGOVIS. This conference builts on the tradition of its predecessors, the Electronic Government Conferences (EGOV) under the DEXA umbrella, which have been ongoing for nine years, but it also - cluded some innovations. In view of the large number of electronic government c- ferences, we found it important to focus the scope of the conference a little and to increase the quality requirements. Hence this year’s conference featured a tougher review process and a smaller set of accepted papers. As a result, these proceedings contain the very best papers of 2010 covering various important aspects of electronic government and information systems used in the public sector. With an acceptance rate of less than 20% EGOVIS belongs to the top ten conferences in the world. The Program Committee accepted 13 full papers and 11 short papers, covering the most recent research trends in electronic government implementations, such as ICT for eGovernment services and monitoring, knowledge and content management systems for temporal and geo-spatial applications, interoperability for electronic government integrated architectures, decision and support tools for eDemocracy and direct parti- pation of citizens in the policy-making strategies, and Web 2. 0 and 3. 0 approaches for collaborative and transparent public sector services.
Download or read book Analytical Tools for Environmental Design and Management in a Systems Perspective written by Nicoline Wrisberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to link demand and supply of environmental information in the field of Life Cycle Management. The book is based on the results of the CHAINET concerted action financed by EU-DGXII for the work period 1998-2000, and is intended to build bridges between the different scientific communities in the field of Life Cycle Management. A structured approach is followed, meaning that both demand and supply of environmental information are characterised, after which the two are linked.
Download or read book Electronic Government and the Information Systems Perspective written by Andrea Kő and published by Springer. This book was released on 2018-08-20 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2018, held in Regensburg, Germany, in September 2018. The 19 revised full papers presented were carefully reviewed and selected from 22 submissions. The papers are organized in the following topical sections: digitalization and transparency; challenges in e-government technology and e-voting; knowledge management in the context of e-government; semantic technologies and the legal aspects; open data and open innovation; and e-government cases - data and knowledge management.
