Download or read book Marketing Challenges in Transition Economies of Europe Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Download or read book Business Strategies in Transition Economies written by Mike W. Peng and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.
Download or read book Marketing Challenges in Transition Economies of Europe Baltic States and the C I S written by Gopalkrishnan R. Iyer and published by Psychology Press. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Download or read book Digital Startups in Transition Economies written by Agnieszka Skala and published by Springer. This book was released on 2018-11-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to the growing demand for a scientific approach to the concept of startups, which are a manifestation of the digital revolution and an innovation-driven economy. With a focus on digital enterprises, the author presents empirical research carried out over 4 years in collaboration with the Startup Poland Foundation, and provides a developed universal definition of a startup. This book highlights the necessity of a clear definition, in order for startups to be treated as a permanent economic phenomenon, rather than a temporary whim. Addressing the crucial need for an effective startup management methodology and more education on this form of entrepreneurship, Digital Startups in Transition Economies offers guidance for those researching entrepreneurship and innovation, as well as entrepreneurs, public institutions, startup accelerators and technology transfer centres.
Download or read book The Transition to the Market Economy written by Paul G. Hare and published by Psychology Press. This book was released on 1997 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles examines the development of one of the most significant economic transformations ever undertaken covering a wide range of countries and economic sectors
Download or read book Marketing Challenges in Transition Economies of Europe Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Download or read book The Competitiveness of Transition Economies written by OECD and published by OECD Publishing. This book was released on 1998-07-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive and a comparative approach on the different interactions between trade, FDI and the process of economic transformation.
Download or read book Foreign Direct Investments written by Information Resources Management Association and published by Business Science Reference. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""This book explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society"--Provided by publisher"--
Download or read book From Plan To Market written by Adam Fforde and published by Routledge. This book was released on 2019-03-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear and accessible text explores Vietnam's successful transition from neo-Stalinist central planning to a market economy—\"Vietnamese style.\" After describing the north Vietnamese system prior to 1975 and its colonial and precolonial antecedents, the authors uncover the mechanisms of that changeover. They contend that the Vietnamese transition was largely bottom-up in character and that it evolved over a long enough period for the country's political economy to adjust. This explains in part the rapid shift to a high-growth, externally oriented development path in the early 1990s, despite the loss of Soviet aid and the lack of significant Western substitutes until 1992-1993. Based upon extensive incountry experience, a wealth of primary materials, and wide comparative knowledge of development issues, the book challenges many preconceived notions, both about Vietnam and about the general nature of transition processes.
Download or read book Eurasian Economies in Transition written by E. Ayşen Hiç Gencer and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the economic environment in Eurasian countries, particularly investigating the transition economies in Asia, Central Asia and the former Soviet socialist bloc countries. It analyses the region from the perspective of globalisation and economic integration, economic growth and development, international trade and finance, and the energy and natural resources sectors. The second book in a series based on selected papers from the International Conference on Eurasian Economies, it will appeal to anyone who is interested in economies of the region, their transition processes towards a market economy regime, and their integration into the global world.
Download or read book Global Perspectives on Trade Integration and Economies in Transition written by Erokhin, Vasily and published by IGI Global. This book was released on 2016-06-16 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of globalization, foreign trade has an immense impact upon modern economies. To succeed in the global marketplace, sustainable development in trade practices is an imperative goal for countries to reach. Global Perspectives on Trade Integration and Economies in Transition is an authoritative reference source for the latest research on the dynamics of transitional economies and how certain obstacles can disrupt the effectiveness of the transition process. Highlighting the value of trade incorporation at the national and international levels, this book is ideally designed for researchers, professionals, government officials, policy makers, and upper-level students interested in the intersection of globalization, trade, and international economics.
Download or read book China s Challenges and International Order Transition written by Huiyun Feng and published by University of Michigan Press. This book was released on 2020-01-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s Challenges and International Order Transition introduces an integrated conceptual framework of “international order” categorized by three levels (power, rules, and norms) and three issue-areas (security, political, and economic). Each contributor engages one or more of these analytical dimensions to examine two questions: (1) Has China already challenged this dimension of international order? (2) How will China challenge this dimension of international order in the future? The contested views and perspectives in this volume suggest it is too simple to assume an inevitable conflict between China and the outside world. With different strategies to challenge or reform the many dimensions of international order, China’s role is not a one-way street. It is an interactive process in which the world may change China as much as China may change the world. The aim of the book is to broaden the debate beyond the “Thucydides Trap” perspective currently popular in the West. Rather than offering a single argument, this volume offers a platform for scholars, especially Chinese scholars vs. Western scholars, to exchange and debate their different views and perspectives on China and the potential transition of international order.
Download or read book Manual on Evaluation of Labour Market Policies in Transition Economies written by Christopher O'Leary and published by . This book was released on 2001 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to high levels of open unemployment accompanying the profound transformation of their national labour markets in the 1990's, the transition countries of Central and Eastern Europe launched a number of labour market policies and programmes with the aim of promoting the new employment of workers who were without a job. The manual responds to this urgent need. It is directed to a wide range of readers, some of whom are directly engaged in formulating and implementing labour market programmes, while others are benefiting in one way or another from these programmes.
Download or read book Central and Eastern Europe written by Regina Cowen Karp and published by Sipri Monograph. This book was released on 1993 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: V. The return of history.
Download or read book Transition and Economics written by Gérard Roland and published by MIT Press. This book was released on 2000 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from socialism to capitalism in former socialist economies has transformed the economic structure. This book provides an overview of research on the issues raised by the shift from collective to private ownership.
Download or read book Foreign Direct Investment in Transition Economies written by Terri Lynn Ziacik and published by . This book was released on 2002 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
