Download or read book Marketing and Selling Your Film Around the World written by John Durie and published by . This book was released on 2000 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Download or read book Think Outside the Box Office written by Jon Reiss and published by Hybrid Cinema. This book was released on 2010-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Download or read book Indie Film Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!
Download or read book Making Your Film for Less Outside the U S written by Mark Dewayne and published by Simon and Schuster. This book was released on 2006-03-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, here is a definitive step-by-step guide that explains everything needed to successfully produce and distribute films overseas. Following the advice found here, filmmakers will learn to make films in foreign countries that cost less money and allow the artists greater creative control. Chapters include: scheduling and budgeting, foreign censors, accommodations and office rental, scams to avoid, foreign film festivals, working with digital equipment, and more. An in-depth study compares production costs between the U.S. and Canada, Mexico, England, France, Bulgaria, South Africa, the Philippine Islands, Hong Kong, Australia, and Thailand. The author offers a sample budget for an overseas film shoot and offers tips for cutting costs on transportation, location fees, wardrobe, hair and makeup, catering, and equipment. Interviews with nine entertainment industry veterans reveal marketing and distribution trends in the American film market for foreign-made projects. And special chapters are included on writing for overseas production and on new technology as it relates to digital film and video provide essential insight to today’s filmmaker. Directors, producers, screenwriters, and actors will learn how to turn their film projects from a dream to reality.
Download or read book Film Marketing into the Twenty First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Download or read book Film Studies A Beginner s Guide written by Debastuti Dasgupta and published by In-Depth Communication . This book was released on 2021-08-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: With film studies taking the centre stage and becoming a significant paper within the discipline ‘Journalism and Mass communication’, there is a rising demand and need for a comprehensive book that will deal with basic concepts of film theories and production. Keeping this need in mind, the book is an edited volume which will introduce the basic concepts of film production and theories to the beginners. The highlight of this book is a detailed overview of key foreign film movements and important landmarks in the journey of Indian films with special reference to notable directors and their contributions. The book attempts to throw light on the basic technical aspects of film making as well. A section of the book has also been devoted to emerging concepts in the discipline like focus on film marketing and new technologies, convergence, and the rise of OTT. This book will serve as an introductory guide for any student of media studies interested in film. Table of Contents 1. Film Studies in Mass Communication: An Indigenous Approach to Science and Art of Filmmaking Dr. Mausumi Bhattacharyya 2. European Film Movements Malvika Sagar and Dr. Nithin Kalorth 3. Between Minimum and Maximum Japanese Style of Filmmaking through Ozu and Kurosawa Sooraj K. Nambiar 4. A Historical Perspective of Iranian Cinema: From Film Farsi to New Wave and the Contemporary Transnational Presence Kanika K Arya and Prof. Manish Verma 5. Paradoxical Past, Cultural Renaissance of New Wave and Contemporary Commercial and Artistically Viable Trends of Korean Cinema Kanika K Arya and Prof. Manish Verma 6. Ray, Ghatak and Sen: Knowing the Pioneers of India’s Parallel Cinema Pooja Radhakrishnan 7. Traces of ‘Bollywood’, Tracking the Trajectory of Hindi Cinema in India Vishesh Azad 8. Chaplin & his Films Dr. Priyanka Roy 9. Bergman and Fellini: The cult Filmmakers Dr. Mou Mukherjee Das 10. Filmmaking Essentials: Basic Camera Movements, Direction and Editing Lokesh Chakma 11. Eisenstein and Montage Ruma Saha & Dr. Sharmila Kayal 12. Basics of Sound for Film Dr. Moina Khan 13. Documentary Film: A Chronicle of Real Life Dr. Moon Jana 14. Media Convergence and OverTheTop Technology Nisha Thapar 15. Film Marketing Dr. Debastuti Dasgupta
Download or read book The Guerrilla Rep written by Ben Yennie and published by Ben Yennie. This book was released on 2016-08-31 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Download or read book Your Guide To Entertainment Marketing and Performance Collection written by Al Lieberman and published by FT Press. This book was released on 2013-08-08 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Download or read book The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Download or read book From Reel to Deal written by Dov S-S Simens and published by Grand Central Publishing. This book was released on 2000-10-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on his acclaimed "2- Day Film School", Dov S-S Simens serves up a flawless and detailed blueprint for creating successful independent films. With his signature in-your-face, no-holds-barred advice, the Godfather of Independent Film teaches readers everything they need to know to create full-length feature films. From screenwriting ("There are two types of scripts: It's great or it sucks!") to distribution ("Who are the whores of Hollywood?"), Simens provides encyclopedic, precise, and creative instruction for making a vision a reality. By the end of the book, readers will know exactly what to do to make their films.
Download or read book Multi Channel Marketing to Sell Your Book Around the World in a DAY written by Conrad Jones and published by Thames River Press. This book was released on 2013-07 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to sell your book abroad, you should be clear about what you are likely to achieve and set reasonable goals. You need to integrate your marketing approach and engage your global audience, which involves online demographic research to develop a profile of your international readers. Once you have to decide which countries you are going to focus on, you need to ensure that your message is clear and consistent, that you stay on message, and that you drive the conversation with your potential readers and gain their respect. You will need to decide when to weigh in and blitz the global market, you will need to be persistent, will need to upload rich content to secure new readers worldwide and retain them as loyal readers, reviewers and recommenders of your work. You will also need to monitor and track their posting activities and interests, and their buying habits and preferences. This book will tell you how, and will point you in the direction of virtual rights agencies that can help you showcase your work more widely and even sell rights in different formats to the global marketplace.
Download or read book NO BUDGET FILMMAKING or How to be a Well Known Filmmaker Be Broke at the Same Time written by Jack Truman and published by Lulu.com. This book was released on 2013-01-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative, alternative, out-of-the-box reference book for the film industry, NO BUDGET FILMMAKING covers a wide range of tips and tools: from proven filmmaking techniques, valuable industry resources, and more, this book guides the aspiring filmmaker from concept to distribution on the film festival circuit, and beyond. A must-have resource for anyone who needs help with making a low budget film on their own, NO BUDGET FILMMAKING is a breakthrough book for the next generation of filmmakers.
Download or read book Selling Your Film written by Eric Sherman and published by . This book was released on 1999 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition, lays out in practical concise terms the landscape of the contemporary film marketplace, its pitfalls and practices. It offers workable strategies and solutions for both film and video makers. Included are detailed sections on: distribution and exhibition; a special video section covering both production and marketing; and an entirely new chapter on audience research. Eric Sherman is a widely-known author, teacher, and film maker.
Download or read book Marketing cinematogr fico written by Elena Neira and published by Editorial UOC. This book was released on 2015-01-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detrás del estreno de una película, existe una cuidada estrategia en la que se llevan a cabo distintas acciones con un objetivo común: conseguir un buen debut en cines y, por extensión, un recorrido comercial óptimo en el resto de las ventanas de explotación. Este libro aborda la promoción de una película de manera global. El lector descubrirá, de la mano de sus autores, las principales herramientas y estrategias que la empresa audiovisual tiene a su disposición durante toda la cadena de generación de valor de un título: desde la idea creativa hasta el día de su proyección en salas. Por un lado se exponen los procesos, estrategias, materiales y medios que forman parte de una campaña de marketing cinematográfico para explicar, posicionar y promocionar un título entre los espectadores potenciales. En segundo lugar se abordan las técnicas que proporciona la investigación de mercado para definir productos más afines, dimensionar la película y conocer mejor el público objetivo (target) al que nos dirigimos. Por último se explican las posibilidades de promoción que ofrecen las redes sociales al sector del entretenimiento, especialmente en uno de los nichos de audiencia más esquivo: los jóvenes.
