Download or read book Marketing a Preto e Branco written by Pedro Ferreira and published by Vida Economica Editorial. This book was released on 2015-05-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Um conceito provocatório, que opõe visões distintas sobre temas polémicos no marketing. Um livro que pretende suscitar debate, reflexão e tomada de posição baseada em opiniões de reputados especialistas. Ao longo da obra, autores conceituados aceitaram um desafio acerca de tópicos “quentes” na área do marketing: que expusessem de forma fria e isenta as suas visões, a preto e a branco, dos temas em que trabalham. Estrutura da obra: - O preto e o branco. O Ying e o Yang. - Razão ou emoção? Cérebro ou coração? A razão e a emoção representam duas perspetivas (aparentemente) antagónicas do consumidor. De um lado a necessidade, funcionalidade e racionalidade; do outro, o desejo, a intuição e a impulsividade. O que pesa mais no comportamento e decisão? - Existe um ADN do consumidor? O comportamento do consumidor é psicossociológico, influenciado pelo ambiente, ou a biologia tem uma palavra a dizer? O meio é mais importante que a biologia? Ou será o inverso? Estará o comportamento predeterminado? Haverá um código genético do consumidor? - Gritar ou falar ao ouvido? Vivemos num mundo de competição feroz e a comunicação assume um papel fulcral na afirmação de marcas e produtos. Como salientar a mensagem de marketing e captar a atenção do consumidor? Será a elevada exposição dos meios mais massificados o melhor caminho ou o segredo reside em “atacar” o consumidor de forma cirúrgica e localizada? - A (r)evolução das redes sociais? O boom das redes sociais marcou uma forma diferente de as marcas se relacionarem com os consumidores, mas um estudo divulgado pelo The Guardian revela que o Facebook está “morto e enterrado” para as novas gerações, que usam mais o Instagram, Twitter e WhatsApp. Estarão as redes sociais, tal como as conhecemos, a atingir um ponto de viragem? Como serão as redes sociais no futuro? Como se posicionarão as marcas perante um novo paradigma das redes sociais? - Jornalistas e marketers: uma relação amor-ódio? A comunicação social, entendida como o quarto poder, é também no âmbito do marketing e do consumo uma ferramenta com uma força enorme. Os profissionais de marketing, conscientes disso, tentam estabelecer uma relação profícua com os profissionais de comunicação social, mas nem sempre de forma totalmente eficaz. Muitas vezes, parecem dois mundos, duas linguagens muito diferentes. Qual a visão de jornalistas sobre o marketing e dos profissionais de marketing sobre o jornalismo? Estão condenados a uma relação amor-ódio - O enamoramento e a ilusão...
Download or read book Timber Production and Marketing in the Brazilian Amazon written by Roberto Samanez Mercado and published by . This book was released on 1980 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Latin America written by Frank Montgomery Dunbaugh and published by . This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politicotainment written by Kristina Riegert and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook
Download or read book Sustainable City written by and published by . This book was released on 2000 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made in Brasil written by Arlindo Machado and published by Editora Iluminuras Ltda. This book was released on 2007 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Brasil - três décadas do vídeo brasileiro reúne reflexões e depoimentos de artistas, realizadores e autores. O livro se destaca pela produção de conhecimento sobre o vídeo e suas relações com o cinema, a televisão, a literatura e as artes visuais, referentes aos principais momentos do vídeo no Brasil.
Download or read book International Directory of Marketing Information Sources written by and published by Gale Cengage. This book was released on 1988 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Reference Handbook of Services Organizations Diplomatic Representation Marketing and Advertising Channels written by and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Official Journal of the European Communities written by and published by . This book was released on 1999 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cole o OLD Gamer Classics Volume 1 Resident Evil written by Editora Europa and published by Editora Europa. This book was released on 2024-08-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resident Evil: A origem do Survival Horror Monstros | Versões | Cenários | Personagens | Inspirações | Finais. Resident Evil é o pai do survival horror, subgênero que fez o terror virtual explodir em popularidade. Em 48 páginas ricas em imagens raras e curiosidades, relembre os personagens, as mutações e os cenários icônicos que fizeram desse jogo um dos mais importantes da história dos videogames.
Download or read book Tourism Ethnic Diversity and the City written by Jan Rath and published by Routledge. This book was released on 2007-05-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is the role of immigrant entrepreneurs and workers in the emerging ethnic tourist industry as well as their interaction with public, private and civil society actors in this sector.
Download or read book Museums and Source Communities written by Alison K. Brown and published by Routledge. This book was released on 2005-06-28 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume combines some of the most influential published research in this emerging field with newly commissioned essays on the issues, problems and lessons involved in collaborating museums and source communities. Focusing on museums in the UK, North America and the Pacific, the book highlights three areas which demonstrate the new developments most clearly: the museum as field site or 'contact zone' - a place which source community members enter for purposes of consultation and collaboration visual repatriation - the use of photography to return images of ancestors, historical moments and material heritage to source communities exhibition case studies - these are discussed to reveal the implications of cross-cultural and collaborative research for museums, and how such projects have challenged established attitudes and practices. As the first overview of its kind, this collection will be essential reading for museum staff working with source communities, for community members involved with museum programmes, and for students and academics in museum studies and social anthropology.
Download or read book Evolutionary Psychology written by David Buss and published by Psychology Press. This book was released on 2015-10-02 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines human psychology and behavior through the lens of modern evolutionary psychology. Evolutionary Psychology: The Ne w Science of the Mind, 5/e provides students with the conceptual tools of evolutionary psychology, and applies them to empirical research on the human mind. Content topics are logically arrayed, starting with challenges of survival, mating, parenting, and kinship; and then progressing to challenges of group living, including cooperation, aggression, sexual conflict, and status, prestige, and social hierarchies. Students gain a deep understanding of applying evolutionary psychology to their own lives and all the people they interact with.
Download or read book Pretty Modern written by Alexander Edmonds and published by Duke University Press. This book was released on 2010-12-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ethnographic account of Brazils emergence as a global leader in plastic surgery takes readers from Ipanema socialite circles to telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery.
Download or read book Hashtag Authentic written by Sara Tasker and published by White Lion Publishing. This book was released on 2019-02-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hashtag Authentic, social media guru Sara Tasker provides tips, advice, and guidance on how to turn your personal Instagram account into a profitable creative outlet. Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way. Sara's nurturing voice and enchanting photography provide guidance on: storytelling, with tips on finding your own visual style and personal niche; making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone; archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients; and sharing your world, detailing the keys to Instagram success and beyond. Hashtag Authentic is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe, and becoming an influencer.
Download or read book Far and Away written by Andrew Solomon and published by Simon and Schuster. This book was released on 2017-05-23 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the winner of the National Book Award and the National Books Critics’ Circle Award—and one of the most original thinkers of our time—“Andrew Solomon’s magisterial Far and Away collects a quarter-century of soul-shaking essays” (Vanity Fair). Far and Away chronicles Andrew Solomon’s writings about places undergoing seismic shifts—political, cultural, and spiritual. From his stint on the barricades in Moscow in 1991, when he joined artists in resisting the coup whose failure ended the Soviet Union, his 2002 account of the rebirth of culture in Afghanistan following the fall of the Taliban, his insightful appraisal of a Myanmar seeped in contradictions as it slowly, fitfully pushes toward freedom, and many other stories of profound upheaval, this book provides a unique window onto the very idea of social change. With his signature brilliance and compassion, Solomon demonstrates both how history is altered by individuals, and how personal identities are altered when governments alter. A journalist and essayist of remarkable perception and prescience, Solomon captures the essence of these cultures. Ranging across seven continents and twenty-five years, these “meaty dispatches…are brilliant geopolitical travelogues that also comprise a very personal and reflective resume of the National Book Award winner’s globe-trotting adventures” (Elle). Far and Away takes a magnificent journey into the heart of extraordinarily diverse experiences: “You will not only know the world better after having seen it through Solomon’s eyes, you will also care about it more” (Elizabeth Gilbert).
Download or read book 50 Secrets of Magic Craftsmanship written by Salvador Dali and published by Courier Corporation. This book was released on 2013-06-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensible artistic advice and lively personal anecdotes in rare important work by famed Surrealist. Filled with Dali's outrageous egotism and unconventional humor, insights into modern art and his own drawings in the margins.
