Download or read book Marketing a Preto e Branco written by Pedro Ferreira and published by Vida Economica Editorial. This book was released on 2015-05-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Um conceito provocatório, que opõe visões distintas sobre temas polémicos no marketing. Um livro que pretende suscitar debate, reflexão e tomada de posição baseada em opiniões de reputados especialistas. Ao longo da obra, autores conceituados aceitaram um desafio acerca de tópicos “quentes” na área do marketing: que expusessem de forma fria e isenta as suas visões, a preto e a branco, dos temas em que trabalham. Estrutura da obra: - O preto e o branco. O Ying e o Yang. - Razão ou emoção? Cérebro ou coração? A razão e a emoção representam duas perspetivas (aparentemente) antagónicas do consumidor. De um lado a necessidade, funcionalidade e racionalidade; do outro, o desejo, a intuição e a impulsividade. O que pesa mais no comportamento e decisão? - Existe um ADN do consumidor? O comportamento do consumidor é psicossociológico, influenciado pelo ambiente, ou a biologia tem uma palavra a dizer? O meio é mais importante que a biologia? Ou será o inverso? Estará o comportamento predeterminado? Haverá um código genético do consumidor? - Gritar ou falar ao ouvido? Vivemos num mundo de competição feroz e a comunicação assume um papel fulcral na afirmação de marcas e produtos. Como salientar a mensagem de marketing e captar a atenção do consumidor? Será a elevada exposição dos meios mais massificados o melhor caminho ou o segredo reside em “atacar” o consumidor de forma cirúrgica e localizada? - A (r)evolução das redes sociais? O boom das redes sociais marcou uma forma diferente de as marcas se relacionarem com os consumidores, mas um estudo divulgado pelo The Guardian revela que o Facebook está “morto e enterrado” para as novas gerações, que usam mais o Instagram, Twitter e WhatsApp. Estarão as redes sociais, tal como as conhecemos, a atingir um ponto de viragem? Como serão as redes sociais no futuro? Como se posicionarão as marcas perante um novo paradigma das redes sociais? - Jornalistas e marketers: uma relação amor-ódio? A comunicação social, entendida como o quarto poder, é também no âmbito do marketing e do consumo uma ferramenta com uma força enorme. Os profissionais de marketing, conscientes disso, tentam estabelecer uma relação profícua com os profissionais de comunicação social, mas nem sempre de forma totalmente eficaz. Muitas vezes, parecem dois mundos, duas linguagens muito diferentes. Qual a visão de jornalistas sobre o marketing e dos profissionais de marketing sobre o jornalismo? Estão condenados a uma relação amor-ódio - O enamoramento e a ilusão...
Download or read book Timber Production and Marketing in the Brazilian Amazon written by Roberto Samanez Mercado and published by . This book was released on 1980 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Latin America written by Frank Montgomery Dunbaugh and published by . This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politicotainment written by Kristina Riegert and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook
Download or read book Sustainable City written by and published by . This book was released on 2000 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made in Brasil written by Arlindo Machado and published by Editora Iluminuras Ltda. This book was released on 2007 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made in Brasil - três décadas do vídeo brasileiro reúne reflexões e depoimentos de artistas, realizadores e autores. O livro se destaca pela produção de conhecimento sobre o vídeo e suas relações com o cinema, a televisão, a literatura e as artes visuais, referentes aos principais momentos do vídeo no Brasil.
Download or read book International Directory of Marketing Information Sources written by and published by Gale Cengage. This book was released on 1988 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Reference Handbook of Services Organizations Diplomatic Representation Marketing and Advertising Channels written by and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Official Journal of the European Communities written by and published by . This book was released on 1999 with total page 1320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Ethnic Diversity and the City written by Jan Rath and published by Routledge. This book was released on 2007-05-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is the role of immigrant entrepreneurs and workers in the emerging ethnic tourist industry as well as their interaction with public, private and civil society actors in this sector.
Download or read book Museums and Source Communities written by Alison K. Brown and published by Routledge. This book was released on 2005-06-28 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume combines some of the most influential published research in this emerging field with newly commissioned essays on the issues, problems and lessons involved in collaborating museums and source communities. Focusing on museums in the UK, North America and the Pacific, the book highlights three areas which demonstrate the new developments most clearly: the museum as field site or 'contact zone' - a place which source community members enter for purposes of consultation and collaboration visual repatriation - the use of photography to return images of ancestors, historical moments and material heritage to source communities exhibition case studies - these are discussed to reveal the implications of cross-cultural and collaborative research for museums, and how such projects have challenged established attitudes and practices. As the first overview of its kind, this collection will be essential reading for museum staff working with source communities, for community members involved with museum programmes, and for students and academics in museum studies and social anthropology.
Download or read book Guinness World Records 2019 written by Guinness World Records and published by Guinness World Records. This book was released on 2018-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most popular record book is back with thousands of new categories and newly broken records, covering everything from outer space to sporting greats via Instagram, fidget spinners and all manner of human marvels. Inside you’ll find hundreds of never-before-seen photographs and countless facts, figures, stats and trivia waiting for you on every action-packed page. Guinness World Records 2019 is the ultimate snapshot of our world today. Plus, this year we celebrate the incredible “Maker” movement with a special feature devoted to the inventors, dreamers, crafters and creators who devote their lives to amazing record-breaking projects such as the largest water pistol, a jet-powered go-kart and an elephant-sized hamburger (think you could eat a whole one!?). We take a sneak peek into their workshops to explore these epically big builds, and ask them what inspires them to go really, really large! And if you like creating, and you like LEGO®, then you’ll love our “Making History” pages that use the world’s most famous interlocking plastic bricks to illustrate and explain an important record-breaking object – such as the Statue of Liberty or the Apollo mission’s Saturn V rocket. We examine their designs, structure and technical specifications in fully illustrated and colorful, poster-style pages. Finally, you can jump into both the making and record-breaking action with a “Do Try This At Home” section. Challenge yourself and your family with five fun record-breaking maker-inspired records you can attempt involving origami, balloon sculptures, ring pulls and rubber bands. Who knows, your creation might just make it into the record books!
Download or read book Evolutionary Psychology written by David Buss and published by Psychology Press. This book was released on 2015-10-02 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines human psychology and behavior through the lens of modern evolutionary psychology. Evolutionary Psychology: The Ne w Science of the Mind, 5/e provides students with the conceptual tools of evolutionary psychology, and applies them to empirical research on the human mind. Content topics are logically arrayed, starting with challenges of survival, mating, parenting, and kinship; and then progressing to challenges of group living, including cooperation, aggression, sexual conflict, and status, prestige, and social hierarchies. Students gain a deep understanding of applying evolutionary psychology to their own lives and all the people they interact with.
Download or read book Pretty Modern written by Alexander Edmonds and published by Duke University Press. This book was released on 2010-12-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ethnographic account of Brazils emergence as a global leader in plastic surgery takes readers from Ipanema socialite circles to telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery.
Download or read book Stop Motion Armature Machining written by Tom Brierton and published by McFarland. This book was released on 2015-09-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop-motion puppet animation is one of the most unusual and demanding art forms in the world. It uses a variety of skills, including design, sculpting, metal work, mold making and casting, taxidermy, filmmaking, storytelling and acting, and can be seen in the simplest commercial spots on television to more complex animated shorts and science fiction and fantasy feature films. This work, with over 200 photographs and illustrations, demonstrates the construction of armatures for film industry stop-motion puppets and the technical aspects of how to machine metal into the desired shape. It describes in detail the milling machine and the metal lathe, the two main tools used in constructing the armature, other cutting tools, and how the anatomical makeup of the puppet determines the armature design. The book then examines the six main types of joints used in armature construction: the sandwich plate ball-and-socket joint, the ball-and-socket collet joint, the step-block ball-and-socket joint, the swivel joint, the hinge joint, and the universal joint. Also described are the different types of metals used in armature construction.
Download or read book Far and Away written by Andrew Solomon and published by Simon and Schuster. This book was released on 2017-05-23 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the winner of the National Book Award and the National Books Critics’ Circle Award—and one of the most original thinkers of our time—“Andrew Solomon’s magisterial Far and Away collects a quarter-century of soul-shaking essays” (Vanity Fair). Far and Away chronicles Andrew Solomon’s writings about places undergoing seismic shifts—political, cultural, and spiritual. From his stint on the barricades in Moscow in 1991, when he joined artists in resisting the coup whose failure ended the Soviet Union, his 2002 account of the rebirth of culture in Afghanistan following the fall of the Taliban, his insightful appraisal of a Myanmar seeped in contradictions as it slowly, fitfully pushes toward freedom, and many other stories of profound upheaval, this book provides a unique window onto the very idea of social change. With his signature brilliance and compassion, Solomon demonstrates both how history is altered by individuals, and how personal identities are altered when governments alter. A journalist and essayist of remarkable perception and prescience, Solomon captures the essence of these cultures. Ranging across seven continents and twenty-five years, these “meaty dispatches…are brilliant geopolitical travelogues that also comprise a very personal and reflective resume of the National Book Award winner’s globe-trotting adventures” (Elle). Far and Away takes a magnificent journey into the heart of extraordinarily diverse experiences: “You will not only know the world better after having seen it through Solomon’s eyes, you will also care about it more” (Elizabeth Gilbert).
Download or read book Branding Brazil written by Leslie L. Marsh and published by Rutgers University Press. This book was released on 2021-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.
