Download or read book Start a Cake Business from Home How to Make Money from Your Handmade Celebration Cakes Cupcakes Cake Pops and More UK Edition written by Alison McNicol and published by . This book was released on 2013-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: * NEW UPDATED 2013 Edition!* Wish you could turn your talent for cake baking and decorating into a profitable business? Then this is THE book for you ! Written exclusively for the UK market, this book covers every aspect of running a cake business from home - from setting yourself up as a proper business, the rules and regulations you'll need to follow to legally work from home, pricing your cakes for maximum profit, building a great website and online presence, right through to marketing yourself locally and online PLUS how to expand your business when the time comes..........this is THE essential business guide for any would-be cake business owner ! PLUS - Interviews with successful cake business owners - discover how they launched and grew their own successful cake businesses from home. Pick up lots of "tips of the trade" and prepare to be inspired !

Download or read book A Baker s Guide To Content Marketing written by Grace Onyema and published by . This book was released on 2020-04-23 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Baker's Guide To Content Marketing is a book that arms you with the knowledge, tools, ideas, and inspiration you need to start, grow, and sustain your business online. If you carry out research, you would find that most people who moved their cake/bakery businesses online recorded higher sales, online presence, and market influence.Many of us in the baking industry have the skills and talent for the business and have gotten our dreams off the ground and in motion. But having that alone is not enough, as the world has gone digital as well as most businesses. Your cake/bakery business should not be left behind.WHO IS THIS BOOK FOR?This book is for you, if: -You own a cake or bakery business but have no idea of what content marketing is all about and why you need it for your business.-You are a baker who's about to start your cake or bakery business online.-You just started your cake or bakery business online. -Your cake/bakery business is established online, but you have no audience, followers, or traffic (potential online customers).-You are frustrated because you have no idea on how to create value-packed content for your website/blog/page.-Your audience becomes less active because they are tired of the kind of content you give out (e.g. picture posts with just 10 - 20 likes).-You have content ideas but have no idea about the tools you can use in making them a reality.-And so much more.THIS BOOK OFFERS YOU: -Knowledge of what content creation and marketing is all about.-Goal setting and how to define the purpose of your business.-Knowledge of content marketing funnel and how to apply it to your business.-What you need to know about content marketing strategies.-Over 25+ online business toolkit to start your business online-Over 40+ content creation toolkit for visual posts, videos, eBooks/articles, social media, etc.-Over 70+ content marketing ideas for blog posts/articles, videos, online courses, email newsletter, eBooks and webinars-Content promotion platforms and ideas for your businessWHAT BENEFITS WILL YOU GAIN FROM THIS BOOK?-Content ideas for social media, videos, webinars/online courses, eBooks, etc., that would keep your blog/page/website busy, value-packed, and engaged up to 6 months and above.-You are armed with tools to use in creating quality/professional content (e.g. image posts, audio-visuals, videos, etc.) and digital products you can sell later, just like this eBook. -More traffic/audience/followers who subsequently become your customers, and you end up generating funds up to six-figures and more.-Growth in the structure of your cake/bakery business, contracts, influence, and sales.-You save more time and become less stressed out when you have access to automation tools (e.g. Recurpost/Appointment scheduler), that controls the posting of your content across your different platforms automatically.-And so much more...For your business to grow online and for you to achieve a six-figure boost in your business online, you need content creation and marketing.

Download or read book Let Them Eat Cake written by Pamela Danziger and published by Kaplan Publishing. This book was released on 2005-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In &I, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the ""butterflies,"" these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world. Designed to give marketing practitioners an insight into what luxury means to the consumer, &I covers the natural evolution as today's luxuries become tomorrow's necessities, as products move ""from the classes to the masses."" Readers will learn: * How to ""get it right for the masses"" and how to ""get it right for the classes"" with profiles of companies that exhibit best practices in luxury marketing. * Why luxury isn't about material things or how much something costs. It is how the product or service connects with the dreams, desires, and passions of the consumer. * The different drivers and motivators for luxury consumers. Danziger outlines the purchase behavior and preferences in the nine categories of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g., luxury travel, spa/beauty treatments). As businesses compete in an increasingly crowded marketplace, Danziger also describes the six key consumer trends in luxury marketing and strategies that marketers can implement to build their luxury brands.

Download or read book The Business of Baking written by Michelle Green and published by Emzeegee Pty Limited. This book was released on 2016-05 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Baking gives people interested in owning a sweet food business the skills, knowledge and inspiration to move their business dreams forward.

Download or read book Visual Marketing written by David Langton and published by John Wiley & Sons. This book was released on 2011-09-02 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Download or read book How to Cake It written by Yolanda Gampp and published by HarperCollins. This book was released on 2017-10-24 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Yolanda Gampp, host of the massively popular, award-winning YouTube sensation “How to Cake It,” comes an inspiring “cakebook” with irresistible new recipes and visual instructions for creating spectacular novelty cakes for all skill levels. On her entertaining YouTube Channel, “How to Cake It,” Yolanda Gampp creates mind-blowing cakes in every shape imaginable. From a watermelon to a human heart to food-shaped cakes such as burgers and pizzas—Yolanda’s creations are fun and realistic. Now, Yolanda brings her friendly, offbeat charm and caking expertise to this colorful cakebook filled with imaginative cakes to make at home. How to Cake It: A Cakebook includes directions for making twenty-one jaw-dropping cakes that are gorgeous and delicious, including a few fan favorites with a fresh twist, and mind-blowing new creations. Yolanda shares her coveted recipes and pro tips, taking you step-by-step from easy, kid-friendly cakes (no carving necessary and simple fondant work) to more difficult designs (minimal carving and fondant detail) to aspirational cakes (carving, painting and gum-paste work). Whatever the celebration, Yolanda has the perfect creation, including her never before seen Candy Apple Cake, Party Hat, Rainbow Grilled Cheese Cake, Toy Bulldozer Cake and even a Golden Pyramid Cake, which features a secret treasure chamber! Written in her inspiring, encouraging voice and filled with clear, easy-to-follow instructions and vibrant photos, How to Cake It: A Cakebook will turn beginners into confident cake creators, and confident bakers into caking superstars!

Download or read book Sweet Bake Shop written by Tessa Sam and published by Penguin. This book was released on 2018-03-06 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your own Sweet Bake Shop at home with easy, magical sweets for all occasions. Featuring whimsical, delicious and enchanting desserts, Sweet Bake Shop has the perfect recipes for every moment whether it be a weekday craving or a special occasion. Discover how to bake irresistible and easy-to-make layer cakes and cupcakes including a pink sprinkle-covered Vanilla Birthday Cake and Raspberry Ripple Cupcakes topped with buttery vanilla frosting. Impress your friends with a fresh batch of cookies, perhaps Tessa’s favourite Vanilla Bean Shortbread or Giant Gingerbread Cuties and expand your sugar cookie skills to make magical sweets like Pretty Pastel Pony Cookies and Polka Dot Bunny Cookies. There are so many delightful treats to whip up, from adorable Cotton Candy Cloud Macarons and Fuzzy Peach Macarons to decadent Cookie Dough Scoops and Overnight Oreo Party Popcorn. Sweet Bake Shop also offers easy-to-follow tutorials, expert tips, baking techniques, and a list of the essential tools and ingredients for your baking success. Tessa’s helpful guidance and delectable desserts will inspire the baker in all of us.

Download or read book BrandingPays written by Karen Kang and published by Branding Pays Media. This book was released on 2013-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

Download or read book Postal Bakes written by Lucy Burton and published by Hachette UK. This book was released on 2022-05-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Postal Bakes, Lucy Burton shares over 60 simple yet decadent recipes made to be sent through the post – all using the same tin. Featuring an array of fudgy brownies, sharing cookie slabs, sponge cakes, indulgent truffles and more, there is something to please even the most discerning sweet tooth. Lucy also shares how to pack baked goods so they look beautiful and arrive in one piece. So, whether it's a birthday, get-well-soon, new home or 'just because', make someone's day by posting them a homemade treat.

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Download or read book The Petit Four Cookbook written by Brooks Coulson Nguyen and published by Simon and Schuster. This book was released on 2022-05-31 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enchanting recipe collection featuring ornately decorated, bonbon-sized layer cakes The Petit Four Cookbook reinvents an 18th-century French delicacy and brings it straight to the reader's kitchen. With flavor combinations ranging from classic vanilla, chocolate ganache, and lemon butter cream to tangy apricot, raspberry preserve, and rich mocha, there is no end to the types of cakes one can make. The hottest trend in baking is tiny desserts, and these decadent morsels are the quintessential bite-size indulgence. The Petit Four Cookbook features 50 recipes from Brooks Nguyen -- teacher, baker extraordinaire, and owner of the country's premier petit four bakery, Dragonfly Cakes. Brooks uses her years of experience teaching petit four baking classes to guide readers every step of the way as they learn the techniques for baking as well as the artistry for decorating these tiny pastries. With gorgeous full-color photos, time-tested instructions, and some history to boot, this ultimate guide to petit fours is not just the first of its kind, it's the last word on the subject.

Download or read book The Special Collections Handbook written by Alison Cullingford and published by Facet Publishing. This book was released on 2016-12-22 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and no-nonsense guide to working with special collections and rare books is an essential day-to-day companion. Working with special collections can vary dramatically from preserving a single rare book to managing and digitizing vast mixed-media archives, yet the role of the information professional is always critical in tapping into the potential of these collections, protecting their legacy and bringing them to the attention of the wider public. This book offers up-to-date guidance which pulls together insights from best practice across the heritage sector to build innovative, co-operative and questioning mind-sets that will help them to cope in turbulent times. The Handbook covers all aspects of special collections work: preservation, developing collections, understanding objects, emergency planning, security, legal and ethical concerns, cataloguing, digitization, marketing, outreach, teaching, impact, advocacy and fundraising. New to this edition: coverage of new standards and concepts including unique and distinctive collections (UDCs), The Leeds Typology, Archive Accreditation, PD 5454:2012 and PAS 197 discussion of the major changes to laws affecting special collections including UK copyright law relating to library/archive exception and orphan works and forthcoming changes to data protection in the EU exploration of new trends in research including the rise of digital humanities, open access, the impact agenda and the REF updates to the sections on marketing, audience development and fundraising to include social media, customer journey mapping and crowdsourcing and more consideration of impact and indicators, digitization and new skills frameworks from CILIP and RBMS. This is the essential practical guide for anyone working with special collections or rare books in libraries, archives, museums, galleries and other heritage organizations. It is also a useful introduction to special collections work for academics and students taking library and information courses.

Download or read book The E Myth Revisited written by Michael E. Gerber and published by Harper Collins. This book was released on 2009-03-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Download or read book The Cake Bake Shop written by Gwendolyn Rogers and published by . This book was released on 2021-10-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Gwendolyn Rogers, acclaimed baker and owner of The Cake Bake Shop, shares 25 seasonally inspired recipes for cakes that will dazzle.

Download or read book A Marketing Plan for Life written by Robert Michael Fried and published by Perigee Trade. This book was released on 2004-12 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing 12 essential business principles, this guide shows readers how to discover what matters most in their lives, and to create meaning, happiness, and true success.

Download or read book Bakery Business Startup written by Jennifer Holmes and published by Createspace Independent Publishing Platform. This book was released on 2018-03-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bakery Business Startup How to Start, Run & Grow a Trendy Bakery Business Up until about 25-30 years ago, there was something called the "Neighborhood Bakery." Everybody went there almost daily to pick up a fresh loaf of bread, or to buy some freshly baked chocolate chip cookies and even a few cupcakes. But the big grocery chains and their cheap machine-made full of additive bakery items took over our lives and ran the locally owned bakeries out of business. If you haven't, I urge you to take a look at the expiration date on any store-bought bread, what you see will shock you. I have seen breads with 30-day expiration dates. If you are like me, you would wonder how that could even be possible. People, in general, are getting more and more health conscious, and generation X & Y are into trendy, healthy, gluten-free, all-natural and organic food. And that is the very reason you may see more and more upscale; trendy bakeries are opening up around every city now. If you have a passion for a food-related business, this is THE time to get into it before someone else does it. You don't have to be a pastry chef or have a degree in culinary arts to be a bakery owner. Most successful bakeries are not owned by chefs or people who are into baking. But if you are into cooking and baking, sure that is always a huge plus. But remember a long-term success in any business comes from being dedicated, motivated and having some basic understanding of how small business and marketing works. Before you say, "oh I don't have that kind of money to start a bakery business" I think you should at least give my ideas a chance, I outlined every step of opening and running a successful bakery business including how to get funding when you are low on cash. I started my first bakery business six years ago on a very limited budget, and in just three years I opened up four more locations. If I wasn't making money, I sure wouldn't have expanded. But I will admit, it was a lot of work. I was glad when I had a great offer to sell all my locations. It was a great offer that I could not say no to. Anyway, this is not about my business success; it is about you and your success. This is not a book where I teach you how to bake bread or make delicious butter pound cakes, but it is about how to start, run and grow a successful bakery business and thrive. But Wait! Oh! I did share two of my secret recipes. First one is an all-butter pound cake, and the other is the delicious yummy Tres Leches (everyone's favorite). You will see how I used these two recipes as my secret marketing weapon and saw overnight success at the beginning. Here Is What I Show You In This Book. Who & Why You Should Open A Trendy Bakery Profitability & Break-Even Point Of A Bakery Business How To Find Money To Open A Bakery Estimated Cost And Expenses Estimated Monthly Income Knowing The Market And Setting A Trend Naming Your Bakery Business Plan Incorporating Your Business Licensing, Permits, EIN & Bank Account How To Find A Bakery To Buy Or Lease How To Find A Suitable Location How To Negotiate Lease Site Planning And Build-Out Menu & Signage Décor, Furniture & Equipment Management & Employees Choosing The Right Vendors Pricing & Accounting Marketing & Promotion My Secret Recipes Grand Opening And So Much More My only request is that you read this book with an open mind. Don't be that person who reads a bunch of how to start a business book and then think "I can't do that." Instead be that person that says "If he can do it, I can do it better than him. Let's get started, shall we?

Download or read book How to Have Your Cake and Eat It Too written by Margus J. Klaar and published by BIS Publishers. This book was released on 2015-04-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A short introduction to service design in the spirit of the eighty minute MBA.