Download or read book Market Entry Strategies for Saturated Markets written by Johann Gross and published by GRIN Verlag. This book was released on 2013-07-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Nürnberg (IOM), course: Marketing, language: English, abstract: Executive Summary: This assignment occupies with the challenges of market entry strategies in saturated market, especially in the fashion industry. A new market entry needs a specific prepar-ing. Many environmental tasks of the investment have to be cleared before entering a new market. The right combination of market entry strategies help to succeed such a huge investment. Exporting, licensing, franchising, joint ventures and direct investments are some possibilities how a market entry strategy can look like but finding the right strategies for the given market situation is a difficult issue. Every strategy has ad-vantages and disadvantages which have to be considered if the investment should lead into a success. And as already mentioned, a saturated market is not a usual market, it has specific challenges which have to be managed. A market entry in a saturated market can only be successful if the company wins market shares from other competitors and the challenge is to find out how this can work. The Adidas Group showed how they could enter the US sports fashion market which is a saturated market, too. The company used a mix of the named strategies to win market shares in the host-country. And that is the way how to manage these challenges; every market entry in saturated markets has to be planned carefully and all influencing factors have to be considered. There is no general roadmap either every market entry needs its own map developed.
Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-03-07 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
Download or read book Global Market Entry Strategies Expanding Business to Mexico in the Medical Device Industry The Case of Treating the Diabetic Foot Disease written by Christina Böhm and published by . This book was released on 2015 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: European suppliers of wound care products have to struggle with intensive competition in a highly saturated market. In contrast, emerging markets are on a growth course and therefore appealing to companies for expansion. One of the downsides of such markets is the relatively unstable business environment. Mexico is classified as an highly-attractive emerging market. Regarding wound care, the high incidence of diabetes mellitus results in an enormous number of patients with the diabetic foot disease. The expanding company has to choose an appropriate market entry strategy in order to access this potential. Besides the more complicated market environment it is especially challenging for the European-based firm to start business in the Latin American region. The thesis summarises the theoretical foundations about market entry strategies, presents an analysis of the Mexican market and finally expert interviews indicate communalities in the treatment of the diabetic foot. Thus, the basic principles when choosing a market entry strategy in the Mexican market for wound care are discussed.*****European suppliers of wound care products have to struggle with intensive competition in a highly saturated market. In contrast, emerging markets are on a growth course and therefore appealing to companies for expansion. One of the downsides of such markets is the relatively unstable business environment. Mexico is classified as an highly-attractive emerging market. Regarding wound care, the high incidence of diabetes mellitus results in an enormous number of patients with the diabetic foot disease. The expanding company has to choose an appropriate market entry strategy in order to access this potential. Besides the more complicated market environment it is especially challenging for the European-based firm to start business in the Latin American region. The thesis summarises the theoretical foundations about market entry strategies, presents an analysis of the Mexican market and finally expert interviews indicate communalities in the treatment of the diabetic foot. Thus, the basic principles when choosing a market entry strategy in the Mexican market for wound care are discussed.
Download or read book Constraints and Opportunities of Market Entry Strategies for Multinational Enterprises in Emerging Markets written by Svenja Martina Gnosa and published by GRIN Verlag. This book was released on 2016-09-05 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 0,9, University of St Andrews (Management), course: Global Business Strategy, language: English, abstract: During the last few decades, globalization has created an increasingly competitive landscape and with established markets becoming saturated, multinational enterprises (MNEs) have turned towards emerging markets in order to capitalise on new opportunities for economic growth (London and Hart 2004). Especially through the recent global crisis, the key role of developing and emerging countries, as they have sought to sustain global economic growth, has become the focal point of worldwide interest (Rao 2010). According to McKinsey (2010), “an ongoing shift in global economic activity from developed to developing economies, accompanied by growth in the number of consumers in emerging markets, are the global developments that executives around the world view as the most important for business and the most positive for their own companies profits over the next five years.” The results of recent surveys, such as those by the International Monetary Fund, predict that developing and emerging markets will grow by 6.3% in 2011 In turn this has evoked a significant sense of urgency among several MNE executives (Rao 2010). Furthermore, a survey by McKinsey (2011) found that in the coming decade more then 45% of global GDP growth will be contributed by China, India, Russia, Indonesia, Turkey and Mexico. Likewise, in about 15 years time about 57% of the one billion households with an income > 20.000$ per annum will be in developing countries. As Cavusgil et al (2002, p. 166) pointed out, “...once thought of as backward and low tech, these regions are now rapidly transforming their economies.” By adopting new production techniques and technologies, markets such as China, India and South Korea have become vital places for production. Many companies from traditional developed nations have capitalised on this trend, shifting their production and research and development (R&D) facilities, and strengthening their distribution and service networks in emerging markets. In so doing, foreign market activities have reached a new stage of development: beyond the BRIC-countries second-tier emerging markets are becoming an economic driving force, which means that companies must adapt their product and service strategies in an effort to develop sustainable success by not only reaching premium customers but also “Micro-Potentials”, the huge mass of customers with small budgets (KPMG 2011; Pacek and Thorniley 2007). [...]
Download or read book Entry Strategies for International Markets written by Franklin R. Root and published by John Wiley & Sons. This book was released on 1998-10-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Download or read book Market Entry Strategies in Eastern Europe in the Context of the European Union written by Michael Klug and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Download or read book Optimization of market entry strategies focused on market entry barriers in China written by Elisabeth Bilewicz and published by GRIN Verlag. This book was released on 2013-08-06 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2006 in the subject Business economics - General, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Which possibilities does a company have to go abroad? What kinds of barriers have to be taken into consideration when entering foreign markets? These are major questions that affect enterprises when they plan the expansion of their business into a foreign environment. This present bachelor thesis is concerned with market entry barriers that have an impact on the chosen market entry strategy of a company. It wants to help sensitizing for potential problems that can occur when entering a foreign market and show which barriers have to be heeded even if the chosen market offers respectable growth as the chosen Chinese economy does. From this examination of potential market barriers it is the objective of this thesis to help identify improvements for market entry strategies and thereby increase the likelihood of a successful venture.
Download or read book A discussion of market entry strategies in emerging markets written by Johann Kristoph Kaup and published by GRIN Verlag. This book was released on 2018-06-22 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: This term paper shall give an overview of different options to enter an emerging market and indicate a company about identifying the most promising market entry strategy. Which factors determine the market entry strategy for an emerging market? To answer these questions company and market specific factors in terms of emerging markets will be considered. E.g. company size, market potential or social and cultural differences might eliminate strategies already before. But are the chances opening up by entering an emerging market predominant and worth the risk? Following the introduction, the second chapter provides definitions of emerging markets and developing countries. Furthermore it illustrates the characteristics of emerging markets on the basis of the BRIC countries. In Chapter three factors affecting the decision for a market entry strategy are displayed. Moreover this chapter includes chances and risks of entering emerging markets. Chapter four explains different market entry strategies which are then critically analysed with regard to the previous findings in chapter five. On this basis chapter six provides the conclusion including answers to the afore-mentioned questions.
Download or read book International Market Entry Strategies of Multinational Enterprises MNEs in Emerging Markets written by Nikolina Saric and published by GRIN Verlag. This book was released on 2014-10-10 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1, University of Vienna, language: English, abstract: Multinational enterprises (MNEs) are becoming increasingly present on the global market. Since their products and services are offered globally, their multinational strategies must be adapted to different cultures, environments of target countries and their internal strengths. Since the market in the 21st century is oversaturated, it is no wonder that more and more MNEs are targeting emerging markets for multiple business opportunities. Since markets are very dynamic, entry strategies chosen by MNEs must be up to date with market changes. Although MNEs are present in the global market and well acquainted with its dynamics, entry into certain countries is not always an easy task. The main concern of this thesis is to evaluate international entry strategies of companies operating in fast moving consumer goods (FMCG) industries in China and India. Additionally, the thesis aims in exploring and evaluating the consistency of the market entry strategies performed by one specific company (P&G) and two different theoretical frameworks, namely: - Resource-Based Theory by Grant (1991) and - Eclectic paradigm (OLI) by Dunning (2000). For the purposes of this thesis I concentrate on one of the largest and best-known MNEs delivering widely known consumer goods, namely, Procter and Gamble (P&G). My interest lies in exploring whether P&G ́s market entries in two target markets can be compared to above mentioned theories. If not, the goal is to understand inconsistencies and factors which influence them. Emerging markets have a very unique nature which could be a challenge even for the most successful MNEs like P&G. Therefore, understanding these could be a very complex but unavoidable process in order to achieve long term winning strategy.
Download or read book Strategies for Innovators written by Kathrin M. Möslein and published by Springer Science & Business Media. This book was released on 2009-11-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.
Download or read book Retail Management written by S.C. Bhatia and published by Atlantic Publishers & Dist. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growth Strategies in Foreign Markets Towards a Framework Integrating Antecedents Entry Mode Choice and Firm Performance written by Stefanie Bernet and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms increasingly seek new growth opportunities abroad as the world globalizes and domestic markets become more competitive and saturated. When expanding into foreign markets firms must choose an effective market entry mode, as this choice is argued to impact firm performance. The thesis at hand aims to increase the understanding of (1) which types of entry modes are available to firms, (2) what influences their choice in entry mode, and (3) how this choice impacts firm performance. It does so by developing a framework rooted in multiple theoretical perspectives. To this end a literature review (research synthesis) approach is applied in which more than 200 relevant articles published between 1980 and June 2015 are examined. Results indicate that both internal (firm- and transaction-specific) and external (home- and host country-specific) antecedents determine the choice between exporting, licensing, joint ventures and wholly-owned subsidiaries. An in-depth literature analysis indicates that the choice in entry mode is consistently determined by 11 out of 19 frequently researched factors, including a firm's international experience and resource endowment as well as the institutional environment and risk in the respective host country. Due to firms choosing between different entry modes - based on the different benefits and costs they offer - it appears self-evident that performance differences would occur. However, results indicate that there is no inherently inferior or superior entry mode when researchers control for endogeneity. In fact, performance is more likely to hinge on whether a particular entry mode fits the firm's internal and external situation, thus allowing it to effectively transfer, complement, and exploit existing competitive advantages in foreign markets while considering host country-related differences. Possible limitations to this thesis concern the completeness of the identification and analysis of literatur.
Download or read book Winning in China written by Lele Sang and published by University of Pennsylvania Press. This book was released on 2021-01-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Taylor & Francis. This book was released on 2012-04-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Download or read book Developing International Strategies written by Rudolf Grünig and published by Springer. This book was released on 2016-09-09 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.
Download or read book Strategic Management in a Nutshell written by Tobias Renk and published by tredition. This book was released on 2018-09-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management is now more relevant than ever. We are living in a fast paced world. The enormous advances in the field of communication through Internet and mobile devices have made sure that we are constantly and almost always available everywhere - also for business affairs. The increased degree of mobility ensures that managers can make appointments in Boston, Shanghai and Berlin in the same week. This increase in busyness, of course, has long since been transferred to companies. What is good today and generates high sales may be out again tomorrow and bring a business to the edge of disaster. At such times, responsible leadership is important. For companies, this means that clear visions and strategies must be developed to ensure sustained success on rapidly changing markets. The Internet is full of literature on strategic management. However, one rarely finds the information available very useful for the daily management. It is either too high-level (that often happens when one simply puts some terms and phrases into an online search engine and follows the first results) or much too detailed (why should someone read a 200 pages chapter on one specific topic when one already knows in the beginning that 80% of what is written is of no use at all). That was the birth of this book. The author wanted to write a book that can be used on a daily basis. Every time one thinks about a new problem and is looking for a suitable solution, this book should provide guidance in applying the right principles, thinking into the right direction and not thinking in the wrong direction at all (which is of equal importance). This is quite a burden for a small book like that, but it is a try at least. This book is not meant to be a bible for strategic management. How can one book claim to be that? It also lays no claim to being exhaustive. Rather, it is to be regarded as a collection of the most important tools that every manager should know.
