Download or read book Markedsf ring gjort enkelt written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2023-03-11 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hva er markedsføring og hvordan fungerer det? Hva er de beste strategiene for å finne kunder og beholde dem? Hvordan studerer du konkurrentene og blir markedsleder? Denne boken samler kunnskapen som trengs for å svare på disse spørsmålene og for å skape nyttige løsninger for å strukturere et markedsføringssystem som fungerer. Målet er å gi leseren en rekke virkelig praktiske verktøy for å bygge sitt eget markedsføringssystem og gjøre det operativt i markedet, en forutsetning som nå anses som grunnleggende for å drive profesjonelt i en globalisert verden. Fra de beste strategiene for å studere konkurrentene til å styre markedsføringsmiksen, til å lage en markedsføringsplan; oppdag nå kunnskapen du trenger for å organisere, planlegge og styre markedsføringen av virksomheten din på best mulig måte. All informasjon tilbys på en enkel og tilgjengelig måte, slik at du raskt kan tilegne deg det grunnleggende om emnet. Slutt å kaste bort tiden din med teoretiske tekster på tusenvis av sider og nyt endelig en bok som gir deg det du leter etter til en uslåelig pris.

Download or read book Affiliate markedsf ring i 4 trinn written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2023-02-22 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hva er affiliatemarkedsføring? Hva er de beste operasjonelle strategiene for å utmerke seg på dette feltet? Hva er trinnene du trenger å vite for å starte en vellykket tilknyttet markedsføringsvirksomhet? I denne veiledningen finner du en enkel, klar og omfattende forklaring på hvordan du starter en affiliatemarkedsføringsvirksomhet og hvilke strategier du må følge for å administrere og utvikle den. Boken tar leseren i hånden og følger ham / henne gjennom fire gradvise trinn, som fremhever de viktigste punktene i emnet: - hva tilknytninger er og hvordan de fungerer; - hvilke operasjonelle strategier som brukes i affiliate markedsføring; - hva er den beste praksisen vedtatt av eksperter for å lykkes i denne virksomheten; - hvordan optimalisere markedstilnærmingen. Tanken bak denne håndboken er å tilby: - støtte for de som ønsker å forstå om temaet er riktig for dem; - praktisk og operativ informasjon for de som ønsker å starte en virksomhet innen tilknytningsfeltet; - mens for de som allerede har erfaring, kan denne håndboken brukes som et oppsummeringsverktøy om emnet. Å lære å administrere tilknytninger kan bli en tilgjengelig aktivitet for alle, men bare hvis du vet hvordan du gjør det. Slutt å kaste bort tid bak tusenvis av sider med teoretiske håndbøker og oppdag hva som virkelig betyr noe takket være en enkel, stimulerende og umiddelbar lesing.

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2023-11-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--

Download or read book Market Led Strategic Change written by Nigel F. Piercy and published by Routledge. This book was released on 2012-05-04 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Download or read book Strategic Market Management written by David A. Aaker and published by . This book was released on 1998-07-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows: * How to conduct a structured external and internal analysis of a business with confidence * How to develop sustainable competitive advantages by developing assets, competencies, and synergies * How to make strategic investment decisions to generate growth * How to organize to support strategies * How to compete strategically in hostile, growth and global contexts

Download or read book Market Led Strategic Change written by Nigel F. Piercy and published by Taylor & Francis. This book was released on 2016-11-03 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Download or read book Kotler Marketing Strategy in the Digital Age written by Tiger Cao and published by World Scientific Publishing Company. This book was released on 2020-08-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time. In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Download or read book HBR s 10 Must Reads on Strategic Marketing with featured article Marketing Myopia by Theodore Levitt written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2013-03-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing

Download or read book Cultural Strategy written by Douglas Holt and published by OUP Oxford. This book was released on 2010-10-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-06-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2017-03-31 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Download or read book The Brand Gap written by Marty Neumeier and published by Peachpit Press. This book was released on 2005-08-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary From the back cover: Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

Download or read book Market Led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2008-10-30 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art thinking, including nine new case studies providing invaluable lessons from global firms: * Tata * EMI and the music business * Cloud computing * IBM * BAA * Rover cars * Tesco in the USA * Mittal and global steel * One-Laptop-Per-Child. The book confronts the critical issues now faced in strategic marketing: * escalating customer demands driving the imperative for superior value * totally integrated marketing to deliver customer value * the diffusion of Internet-related issues throughout marketing * managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Tutor Resource pack available at www.textbooks.elsevier.com

Download or read book The Strategy and Tactics of Pricing written by and published by . This book was released on 2006 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: