Download or read book Managing Global Customers written by George S. Yip and published by Oxford University Press on Demand. This book was released on 2007-09-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Download or read book Successful Global Account Management written by Kevin Wilson and published by Kogan Page Publishers. This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts to operate as truly global suppliers.
Download or read book Managing Global Customers written by George S. Yip and published by . This book was released on 2009 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Account Management written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global operational structure, and has the ability to implement global decisions. Cheverton then details the factors critical to successful handling of a global account. The implications of making the wrong decisions in a global marketplace are enormous. Global Account Management gives readers the information and insight they need to ensure the future success of their companies.
Download or read book Customer Relationship Management written by Gerhard Raab and published by CRC Press. This book was released on 2016-05-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Download or read book Managing Global Strategy written by William H. A. Johnson and published by Routledge. This book was released on 2020-10-21 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Download or read book Global Product written by John Stark and published by Springer Science & Business Media. This book was released on 2007-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. "Global Product" provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Stark Associates, a leading service provider in the Product Lifecycle Management (PLM) market, and has published numerous articles and books in the field.
Download or read book Strategies and Tools for Managing Connected Consumers written by Ree C. Ho and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the social impact and influence of social media on online businesses"--
Download or read book Mastering Global Business Development and Sales Management written by Thomas A. Cook and published by CRC Press. This book was released on 2020-08-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Global Business Development and Sales Management focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. This book differentiates itself by providing the essence of international sales management. Shows how to develop a marketing and sales strategy for globalization Details regional versus country-specific profiles Explains what all sales personnel need to know about export trade compliance, logistics, and supply chain operations Provides sales and negotiation skill sets
Download or read book Managing Global Issues written by P.J. Simmons and published by Brookings Institution Press. This book was released on 2012-10-01 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is pushing to the fore a wide variety of global problems that demand urgent policy attention. Managing Global Issues provides a comprehensive comparative assessment of international efforts to manage global problems. It identifies and explains successes and failures of such efforts, examines the roles of different actors, and outlines lessons that may guide future action by governments, international organizations, nongovernmental organizations, and the private sector. The volume's 16 case studies examine organized crime, drugs, corruption, human rights, labor rights, health, trade, financial markets, development assistance, the environment, the global commons, communications, weapons of mass destruction, conventional weapons, internal conflicts, and refugees. Managing Global Issues is the result of an international multidisciplinary research team composed of experts in specific global issue areas. The book's broad scope, numerous case studies and its rigorous comparative analytical framework offers a unique and valuable contribution to the rapidly growing literature on global governance. Contributors include Vinod K. Aggarwal (University of California, Berkeley), Thomas Bernauer (University of Zürich), William Drake (Carnegie Endowment), Octavio Gómez-Dantés (National Institute of Public Health, Mexico), Catherine Gwin (World Bank), Peter M. Haas (University of Massachusetts, Amherst), Christopher C. Joyner (Georgetown University), Brian Langille (University of Toronto), Robert E. Litan (Brookings Institution), Kathleen Newland (Carnegie Endowment), Peter Richardson (Transparency International), Peter H. Sand (Institute of International Law, Munich), Dinah L. Shelton (Notre Dame Law School), Timothy D. Sisk (University of Denver), Joanna Spear (King's College, London), and Phil Williams (University of Pittsburgh).
Download or read book Customer Knowledge Management People Processes and Technology written by Al-Shammari, Minwir and published by IGI Global. This book was released on 2009-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Download or read book Managing Global Business written by Michael Wynn-Williams and published by Red Globe Press. This book was released on 2016-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities. This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.
Download or read book Managing Global Accounts written by Noel Capon and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips for selecting global accounts, developing line organization, securing senior management commitment, finding effective account managers, demonstrating value, optimizing the global account relationship, and more.
Download or read book Global Account Management written by H. David Hennessey and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response is to launch a formal global account management initiative. Done well this is powerful and effective; however without proper planning it can spell disaster. Drawing on widely accepted 'key success factors' for global account management as well as new elements revealed by their research, David Hennessy and Jean-Pierre Jeannet redefine the process global account management around the premise that sustainable value springs only from an expert understanding of the customer's industry, its structure and its strategy. The book covers all critical aspects of the topic (the planning process, account selection, team building, executive support, global IT requirements, compensation structures and more) and draws on interviews with top global account managers at leading companies including IBM, Cable and Wireless, Siemens, HP, Guinness, Cisco, and Procter & Gamble.
Download or read book From Local to Global written by Evan J. Segal and published by Author House. This book was released on 2012-04-05 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Local To Global: Smart Management Lessons to Grow Your Business provides business owners and executives with invaluable lessons learned based on the hands-on experience of a successful business leader. It offers knowledge and wisdom that will help managers navigate the challenging environment that they face in todays global economy. Covering a wide range of topics, including strategic growth, new product development, supply chain management, marketing, people, customers, international partnerships and selling your business - this book demonstrates how a leader can use intelligence, knowledge, passion and capability to build high performing teams that can achieve remarkable results.
Download or read book Harnessing Global Potential written by Kevin Wilson and published by . This book was released on 2001-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
