Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Download or read book Visual Languages and Applications written by Kang Zhang and published by Springer Science & Business Media. This book was released on 2010-06-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual languages have long been a pursuit of effective communication between human and machine. With rapid advances of the Internet and Web technology, human-human communication through the Web or electronic mobile devices is becoming more and more prevalent. Visual Languages and Applications is a comprehensive introduction to diagrammatical visual languages. This book discusses what visual programming languages are, and how such languages and their underlying foundations can be usefully applied to other fields in computer science. It also covers a broad range of contents from the underlying theory of graph grammars to the applications in various domains. Pointers to related topics and further readings are provided as well. Visual Languages and Applications is designed as a secondary text book for upper-undergraduate-level students and graduate-level students in computer science and engineering. This volume is also suitable for practitioners and researchers in industry as a professional book.

Download or read book Boot Click Enter 6 written by Gurpreet Bindra , Manjeet Jauhar and published by Vikas Publishing House. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boot-Click-Enter, Enter the world of IT based on Windows 7 and MS Office 2010, comprises of eight computer science textbooks for classes 1–8. The series is based on an interactive approach to teach various concepts related to Computer Science. This series is created to help students master the use of various kinds of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners.

Download or read book What Makes Great Leaders Great Management Lessons from Icons Who Changed the World written by Frank Arnold and published by McGraw Hill Professional. This book was released on 2011-10-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the skills that icons throughout history have used to achieve the highest levels of success “This is an intelligent, knowledgeable presentation of management. The pragmatic approach of learning from icons makes the book extremely worthwhile reading for up-and-coming and experienced managers alike.” —Dr. Helmut O. Maucher, Honorary Chairman of the Board, Nestlé “Embracing a broad variety of successful personalities from all walks of life, this analysis of management skills makes for interesting reading and provides a great source of inspiration." —Dr. Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank AG “Arnold cleverly explains the keys to successful management with references to real-life challenges successfully overcome by iconic leaders. This entertaining book is insightful, thought-provoking, and of immense practical value.” —Fred B. Irwin, President, American Chamber of Commerce in Germany “Profound management know-how and coverage of a wide range of valuable issues provide great inspiration for anyone seeking to apply effective management principles in practice.” —Professor Klaus Evard, founder and former President of the European Business School “Management know-how translates into knowledge of how to succeed in all levels of life, and everyone can learn to be successful. That is the simple premise behind this book.” —Frankfurter Allgemeine Zeitung What do Barack Obama, Steve Jobs, Pablo Picasso, and Napoleon have in common? EXCELLENT MANAGEMENT SKILLS It doesn’t matter what your field of expertise is, whom you know, or how educated you are. If you have powerful management skills, you will succeed; if you don’t, you’ll hit the ceiling sooner rather than later. In What Makes Great Leaders Great, bestselling author and leadership expert Frank Arnold gathers 56 icons from various fields—from business and sports to politics and pop culture—to reveal the specific management skills they used to reach the top. For every line of work or personal goal, effectively applying these management skills will lead to ultimate success. All the people in this remarkably diverse group figured out what they needed to know to manage their rise to the top—and executed it with superb skill. What Makes Great Leaders Great includes: Bill Gates on harnessing the power of a business mission Nicolaus Copernicus on questioning every assumption Phil Knight on fine-tuning the right strategy Michael Dell on making the customer your number-one priority Michelangelo on focusing on a single objective Joseph Schumpeter on practicing creative destruction Roger Federer on self-motivation Hippocrates on behaving responsibly Steve Jobs on implementing ideas Ray Kroc on envisioning the future Gen. George Patton on clearly defining assignments Warren Buffett on demanding effective management Stephen Hawking on making the best use of your time Pablo Picasso on fostering life-long creativity Muhammad Yunus on looking beyond your own interests Learn from the best in the business—and history—how to leverage your skills, knowledge, and talent to reach levels of success you never dreamed possible.

Download or read book Project Management For Dummies written by Nick Graham and published by John Wiley & Sons. This book was released on 2010-12-20 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's time-pressured, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. Project Management For Dummies shows business professionals what works and what doesn't by examining the field's best practices. You can learn how to organise, estimate, and schedule projects more efficiently. Discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software and by avoiding common problems that can trip up even the best project managers. This adaptation includes: The latest methods to manage resources and stay on track and within budget Coverage for dealing with the pros and cons of virtual teams Tips and information on setting realistic expectations and meeting everyone’s needs Methods and strategies to get tasks done with minimal staff Tips and advice for motivating a project team The latest concepts and fundamentals behind best-practice project management techniques The mindset and skill set of today’s most effective project managers—what it really takes to guarantee a successful project Information on how to involve project audiences by conducting a Stakeholder Analysis Trends and tough project types Assessment tools to determine strengths and weaknesses for everything from choosing software to selecting a project team Tactics for team motivation and the hottest risk management strategies

Download or read book Icons and Idiots written by Bob Lutz and published by Penguin. This book was released on 2013-06-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.

Download or read book Global Icons written by Bishnupriya Ghosh and published by Duke University Press. This book was released on 2011-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Icons considers how highly visible public figures such as Mother Theresa become global icons capable of galvanizing intense affect and sometimes even catalyzing social change.

Download or read book Communications Systems Management Handbook Sixth Edition written by Anura Guruge and published by CRC Press. This book was released on 1999-10-25 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a decade ago, many industry luminaries predicted the collapse of the centralized data center and IT structure. In its place would be a more decentralized client/server model built upon the Open Systems Interconnect (OSI) networking architecture. However, client/server never fully realized all of its promises, and OSI floundered. Now, instead of client/server and OSI, we have the Web-based model and TCP/IP. Together, Web-oriented technologies (i.e., browsers, web servers, HTML, Java) and TCP/IP are completely changing how the enterprise views its network. Instead of serving as primarily an internal utility, the enterprise network is now a vital means of delivering products and services and of tying an enterprise more closely to its customers, partners and suppliers. The impact to the very structure of the enterprise network could not be more profound. Providing extensive coverage of planning, networking, LANs, systems management, communications issues and trends, Communications Systems Management Handbook, 6th Edition is your most reliable source for solid, dependable solutions to real-world data communications problems. The tips, strategies, and case-studies provided do more than just save you time and money. They also save your data communications network, and with it your professional life. This new edition of the Communications Systems Management Handbook provides you with detailed information on the different facets of change in the enterprise network: Enterprise network architectures LAN and campus networking Remote access WAN Data centers Client and servers Security Network Management What's more, the New Edition is dramatically restructured, providing a more logical grouping of articles into discrete sections that bring focus to a particular enterprise networking topic. In addition, the content of this edition has been substantially updated. Almost three-quarters of the articles are new to this edition. The common theme throughout the handbook is the change that the enterprise network is undergoing and how to manage it. The handbook's generous use of illustrations simplifies the technical workings of networks and communications systems. The comprehensive index makes it easy to find the topics you want and related topics. And because each chapter is written by an expert with first-hand experience in data communications, no other book gives you such a full range of perspectives and explanations of the technical, planning, administrative, personnel, and budget challenges of the communication manager's job. Covering everything from electronic commerce to multimedia, from system design and cost allocation to Ethernet switches and the impact of virtual private networks, this is your one-stop source for the best, most essential data communications expertise to be found anywhere. The Communications Systems Management Handbook serves as an information tool for proven advice and methods on managing network services and costs, creating networking solutions, and preparing for advanced communications network technologies.

Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Download or read book Practice with Purpose written by Debbie Diller and published by Stenhouse Publishers. This book was released on 2005 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive guide for third through sixth-grade teachers on establishing and implementing literacy work stations within their classroom, and contains assessment and accountability ideas, time-saving tools, graphic organizers, and much more.

Download or read book Compkidz 7 written by Gurpreet Bindra and published by Vikas Publishing House. This book was released on with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: CompKidz, computer learning series, based on Windows 7 with MS Office 2013 comprises of eight books for classes 1 to 8. This series has been developed using advanced pedagogical features for effective learning and retention. This carefully graded series is based on the step-by-step approach to learn various application tools of computer. These books contain lively illustrations, high-resolution screenshots and an ample number of questions for practice. Also, these books have been designed to keep pace with the latest technologies and the interests of the 21st century learners.

Download or read book Computers Today Tomorrow 6 written by Meera Aggarwal, Dorothy Fanthome and published by Vikas Publishing House. This book was released on with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMPUTERS TODAY & TOMORROW series consists of eight computer science textbooks for classes 1–8. This series is created to help students master the use of various kinds of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2007 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 are introductory. They introduce students to the basic features of Windows 7 and MS Office 2007, starting with the history of computers, what are the basic parts of the computer, how to use Tux Paint, WordPad, MS Paint, how to program in LOGO and also give an introduction to the Internet. However, the books for classes 6–8 are for senior students and take a deep diva into the advanced features of Windows 7 and MS Office 2007, including how to do programming in QBasic, HTML and Visual Basic. Students learn to create animations using Flash and Photoshop, and how to communicate using the Internet. The ebook version does not contain CD.

Download or read book Log On To Computers 6 written by Meera Aggarwal, Dorothy Fanthome and published by Vikas Publishing House. This book was released on with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: LOG ON TO COMPUTERS series consists of ten thoroughly revised and updated textbooks for classes 1–10. The books aim to help students master the use of various types of software and IT tools. The books have been designed to keep pace with the latest technologies and the interests of the 21st century learners. The series is based on Windows 7 and MS Office 2010 and adopts an interactive approach to teach various concepts related to Computer Science. The books for classes 1–5 focus on the basics of computers, Windows, MS Office, OpenSource software and programming language LOGO. However, the books for classes 6–8 encourage students to experience and explore more about programming languages like QBasic, HTML and Visual Basic, application software such as Photoshop, Flash and MS Office. The ebook version does not contain CD.

Download or read book Visual Languages and Applications written by Tadeo Ichikawa and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interface between the user of a computer-based information system and the system itself has been evolving at a rapid rate. The use of a video screen, with its color and graphics capabilities, has been one factor in this evolution. The development of light pens, mice, and other screen image manipulation devices has been another. With these capabilities has come a natural desire to find more effective ways to make use of them. In particular, much work has gone into the development of interface systems that add visual elements such as icons and graphics to text. The desire to use these visual elements effectively in communication between the user and the system has resulted in a healthy competition of ideas and discussion of the principles governing the development and use of such elements. The present volume chronicles some of the more significant ideas that have recently been presented. The first volume in this series on the subject [Visual Languages (Chang, Ichikawa, and Ligomenides, eds. ), Plenum, 1986] covered work done in the early days of the field of visual languages. Here we represent ideas that have grown out of that early work, arranged in six sections: Theory, Design Systems, Visual Programming, Algorithm Animation, Simulation Animation, and Applications. I THEORY Fundamental to the concept of visual languages is the convIctIOn that diagrams and other visual representations can aid understanding and communication of ideas. We begin this volume with a chapter by Fanya S.

Download or read book System Center Operations Manager 2007 Unleashed written by Kerrie Meyler and published by Sams Publishing. This book was released on 2008 with total page 1419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your most complete source for in-depth information about Microsoft System Center Operations Manager 2007! System Center Operations Manager 2007 Unleashed is a comprehensive guide to System Center Operations Manager (OpsMgr) 2007. Like its MOM 2005 predecessor, OpsMgr 2007 helps you implement operations management, but with a far different and more holistic approach from MOM 2005's focus on individual servers. This book guides you through designing, deploying, and configuring OpsMgr 2007. You will find detailed information and hands-on experience on topics such as estimating database sizes and designing redundant OpsMgr configurations. You learn how to tackle challenges such as setting up ACS, establishing client monitoring, using and creating synthetic transactions and distributed applications, and developing management packs and reports. Size your OpsMgr databases Architect for redundancy and performance Install or migrate to OpsMgr 2007 Secure OpsMgr Back up OpsMgr components Understand how monitors and rules work Manage different aspects, including ACS, client monitoring, synthetic transactions, and distributed applications Extend OpsMgr Develop management packs and reports CD-ROM includes: Database sizing spreadsheet Utilities, management packs, and reports Microsoft's best practices for rule and monitor targeting and PowerShell Cheat Sheet Live Links--more than 200 hypertext links and references to materials, connectors, sites, and newsgroups related to OpsMgr Contents Introduction 1 Part I Operations Management Overview and Concepts 1 Operations Management Basics 11 2 What's New 63 3 Looking Inside OpsMgr 97 Part II Planning and Installation 4 Planning Your Operations Manager Deployment 137 5 Planning Complex Configurations 203 6 Installing Operations Manager 2007 233 7 Migrating to Operations Manager 2007 277 Part III Moving Toward Application-Centered Management 8 Configuring and Using Operations Manager 2007 303 9 Installing and Configuring Agents 369 10 Complex Configurations 425 11 Securing Operations Manager 2007 471 Part IV Administering Operations Manager 2007 12 Backup and Recovery 539 13 Administering Management Packs 593 14 Monitoring with Operations Manager 647 Part V Service-Oriented Monitoring 15 Monitoring Audit Collection Services 739 16 Client Monitoring 797 17 ...

Download or read book Industrial Applications of Affective Engineering written by Junzo Watada and published by Springer Science & Business Media. This book was released on 2014-04-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Applications of Affective Engineering introduces new analytical methods such as fluctuation, fuzzy logic, fractals, and complex systems, and pursuing interdisciplinary research that traverses a wide range of fields, including information engineering, human engineering, cognitive science, psychology, and design studies. The book is split into two parts: theory and applications. The book is a collection of the best papers from ISAE2013 (International Symposium of Affective Engineering) held at Kitakyushu, Japan and Japan Kansei Engineering Meeting on March 6-8, 2013.

Download or read book Math Work Stations written by Debbie Diller and published by Taylor & Francis. This book was released on 2023-10-10 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you' ve ever questioned how to make math stations work, you' ll find this photo-filled, idea-packed resource invaluable. This book extends Debbie Diller' s best-selling work on literacy work stations and classroom design to the field of mathematics. In Math Work Stations you' ll find ideas to help children develop conceptual understanding and skills, use math vocabulary as they talk about their mathematical thinking, and connect big ideas to meaningful independent exploration and practice. This book details how to set up, manage, and keep math stations going throughout the year. There' s even a chapter devoted solely to organizing and using math manipulatives. Each chapter includes: key concepts based on NCTM and state math standards; math vocabulary resources and literature links; suggested materials to include at each station for the corresponding math content strand; ideas for modeling, troubleshooting, differentiating, and assessment; and reflection questions for professional development.Throughout the book, Debbie has included hundreds of color photos showing math work stations in action from a variety of classrooms in which she has worked. Charts, reproducible forms, and math work stations icons are included to provide everything you' ll need to get started with stations in your classroom right away.