Download or read book Mountain Resort Marketing and Management written by Armelle Solelhac and published by Routledge. This book was released on 2021-08-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Download or read book Management et marketing des stations de montagne written by Christopher Hautbois and published by . This book was released on 2019 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: La quatrième de couverture indique : "Le tourisme de montagne offre un paradoxe saisissant. Celui d'un secteur économique majeur pourtant peu analysé dans sa globalité. En effet, rares sont les études sur ses problématiques spécifiques et faisant émerger les bonnes pratiques aidant au développement durable des territoires, des entreprises et des hommes qui y travaillent. Pourtant, les stations de montagne constituent une branche essentielle de l'économie touristique mondiale. Sur le plan macro-économique, ce secteur connaît des évolutions importantes avec la remise en question du marché européen, berceau du tourisme de montagne, et une croissance importante du marché asiatique tiré par la locomotive chinoise, futur leader mondial. Sur le plan micro-économique, les changements dans les comportements de consommation sont également majeurs. Cet ouvrage propose une analyse internationale de ce marché nourri par des personnalités importantes du domaine, une expertise de conseils développée depuis plusieurs années et un corpus de publications académiques."
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Download or read book Tourist Destinations written by Douglas G. Pearce and published by CABI. This book was released on 2020-11-23 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destinations are a central feature of tourism and the focus of much tourism research. Destinations have been studied from diverse perspectives using multiple concepts and a range of approaches. As a result, destination research today has become increasingly fragmented as studies have become more specialized. There is a need for a more integrated approach, one which systematically draws together these different research threads to provide a comprehensive and coherent picture and a fuller understanding of destinations, their structure and how they function. This book provides such a synthesis by critically reviewing a wide range of international research and incorporating in one volume many different facets of destinations from studies which have appeared in related but often divergent literatures. Conceptual and methodological issues are illustrated with empirical examples from Europe, North and South America, Asia and Oceania.
Download or read book Business America written by and published by . This book was released on 1985 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Local Systems and Networking written by Luciana Lazzeretti and published by Routledge. This book was released on 2006-08-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
Download or read book The American Marketing Association International Member Marketing Services Guide written by American Marketing Association and published by . This book was released on 2001 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Geographies of Tourism written by Julie Wilson and published by Emerald Group Publishing. This book was released on 2013-11-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions, and learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
Download or read book The Tourist Region written by Jérôme Piriou and published by John Wiley & Sons. This book was released on 2019-04-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In geography, a region is one of the most obscure and controversial scientific research objects. However, the tourism sector frequently uses the term, both in the communication of tourism destinations and in daily-life vocabulary, to characterize spatial practices that overtake the scale of a place. That said, a geographic concentration of place, equipment and accommodation does not equate to a tourist region. In order to define the tourist region, this book presents the common thoughts and interpretations of it, which have been advanced by geographers since the beginning of the 20th Century. The Tourist Region also examines stakeholders’ logics that are identified in the practices of a tourist destination in a regional dimension, and explores the tourist region as a territorial co-construction. Finally, this book analyzes multi-level regional networks of tourist places, built according to tourist mobilities. By presenting several measurement methods of the tourist region, this book explains the spatial practices of tourists and anticipates the actions for tourism professionals.
Download or read book AMA Members and Marketing Services Directory written by American Marketing Association and published by . This book was released on 2002 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Embracing and Managing Change in Tourism written by Bill Faulkner and published by Routledge. This book was released on 2003-09-02 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change.
Download or read book Who Owns Whom written by and published by . This book was released on 2008 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Opportunities for Conservation based Development of Nontimber Forest Products in the Pacific Northwest written by Bettina Von Hagen and published by . This book was released on 1999 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Declines in timber harvests on public lands and new market opportunities have rekindled an interest in nontimber forest products. Such products as edible mushrooms, medicinal plants, and floral and holiday greens provide alternative sources of revenue and employment for rural communities. This paper describes and analyzes the contribution of the nontimber forest product industries in the Pacific Northwest from economic, social, and ecological perspectives.
Download or read book Current written by and published by . This book was released on 1984 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Urbanizing the Alps written by Fiona Pia and published by Birkhäuser. This book was released on 2019-01-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For plenty years, many popular mountain resorts have seen largely uncontrolled development consisting of the multiplication of archetypal chalet-style houses. This is usually accompanied by roadbuilding for private cars. In order to protect these tourist destinations and their natural environs from further uncontrolled development, the author investigates different settlement structures such as Andermatt, Avoriaz, Verbier, Zermatt,and Whistler-Blackcomb. On the basis of detailed graphical analyses, she develops groundbreaking strategies for urban densification and suitable mobility management, which can also be transferred to other tourist areas.
Download or read book General Technical Report PNW GTR written by and published by . This book was released on 1999 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Winter Tourism written by Ulrike Pröbstl-Haider and published by CABI. This book was released on 2019-10-03 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winter tourism has seen increased levels of investment in recent times, in an effort to reduce economic risk, address environmental concerns and adapt to the effects of global warming. New ski destinations are developing and merging with traditional ones to increase spatial distribution, while many established leading resorts are adapting their management models. Climate change adaptation processes are supported by the reduction of CO2 emissions and energy consumption in ski resorts. Current planning challenges include the increasing importance of scenic beauty, nature and sustainable development, as well as snow reliability, snow management and safety issues.
