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Book Man v Fat

    Book Details:
  • Author : Andrew Shanahan
  • Publisher : Headline Home
  • Release : 2014-12-15
  • ISBN : 1472225295
  • Pages : 330 pages

Download or read book Man v Fat written by Andrew Shanahan and published by Headline Home. This book was released on 2014-12-15 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Man v Fat is a practical and supportive resource for men, written by a normal bloke who just wanted to lose some weight. One day Andrew Shanahan took a guttie to text to a mate. But once he had taken the photo, he couldn't stop looking at it. He realised how unhappy he was about his body and resolved to change it. However he soon learned that the dieting industry had turned its back on men. Men were expected to get fit, tone up and turn fat into a six-pack in six weeks. There was nothing for men who simply wanted to lose their beer belly, play football again and feel more confident. So Andrew decided to do something about this. In Man v Fat, Andrew Shanahan will give you everything you need to know in order to lose weight, breaking it down into three essential components: Stage 1: Understand why you got fat Stage 2: Learn how to lose weight Stage 3: Create a winning structure Man v Fat is not a diet book or a commercial diet plan. It will explain (and myth-bust) the various diets available, so you can choose the one that will work best for you - or even create your own. It will help you to supercharge your motivation, set specific goals and teach you how to track and review them, identify threats and create a support network, and of course troubleshoot common hurdles. There are plans to get you walking, running or cycling (optional activity) or make the most of obligatory activity. Plus a perfect week plan and perfect month plan to get you started. In the battle of man against fat, this book is your ultimate weapon.

Book Man V Fat

    Book Details:
  • Author : Andrew Shanahan
  • Publisher : Headline
  • Release : 2021-06-10
  • ISBN : 9781472290021
  • Pages : 240 pages

Download or read book Man V Fat written by Andrew Shanahan and published by Headline. This book was released on 2021-06-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a black and white edition of the original book. Man v Fat is a practical and supportive resource for men, written by a normal bloke who just wanted to lose some weight. One day Andrew Shanahan took a guttie to text to a mate. But once he had taken the photo, he couldn't stop looking at it. He realised how unhappy he was about his body and resolved to change it. However he soon learned that the dieting industry had turned its back on men. Men were expected to get fit, tone up and turn fat into a six-pack in six weeks. There was nothing for men who simply wanted to lose their beer belly, play football again and feel more confident. So Andrew decided to do something about this. In Man v Fat, Andrew Shanahan will give you everything you need to know in order to lose weight, breaking it down into three essential components: Stage 1: Understand why you got fat Stage 2: Learn how to lose weight Stage 3: Create a winning structure Man v Fat is not a diet book or a commercial diet plan. It will explain (and myth-bust) the various diets available, so you can choose the one that will work best for you - or even create your own. It will help you to supercharge your motivation, set specific goals and teach you how to track and review them, identify threats and create a support network, and of course troubleshoot common hurdles. There are plans to get you walking, running or cycling (optional activity) or make the most of obligatory activity. Plus a perfect week plan and perfect month plan to get you started. In the battle of man against fat, this book is your ultimate weapon., ,

Book Why We Get Fat

Download or read book Why We Get Fat written by Gary Taubes and published by Anchor. This book was released on 2011-12-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • “Taubes stands the received wisdom about diet and exercise on its head.” —The New York Times What’s making us fat? And how can we change? Building upon his critical work in Good Calories, Bad Calories and presenting fresh evidence for his claim, bestselling author Gary Taubes revisits these urgent questions. Featuring a new afterword with answers to frequently asked questions. Taubes reveals the bad nutritional science of the last century—none more damaging or misguided than the “calories-in, calories-out” model of why we get fat—and the good science that has been ignored. He also answers the most persistent questions: Why are some people thin and others fat? What roles do exercise and genetics play in our weight? What foods should we eat, and what foods should we avoid? Persuasive, straightforward, and practical, Why We Get Fat is an essential guide to nutrition and weight management. Complete with an easy-to-follow diet. Featuring a new afterword with answers to frequently asked questions.

Book Fit2Fat2Fit

    Book Details:
  • Author : Drew Manning
  • Publisher : Harper Collins
  • Release : 2012-06-12
  • ISBN : 0062194224
  • Pages : 183 pages

Download or read book Fit2Fat2Fit written by Drew Manning and published by Harper Collins. This book was released on 2012-06-12 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the lessons and insights of his breakout website, Fit2Fat2Fit.com, personal trainer Drew Manning delivers the story of his quest to go from fit to fat to fit again in one year in order to better understand the weight-loss struggles of his clients and the online community. Drew embarked on this journey to prove to clients, website followers, and people across the country that it is possible to get back into shape—and his bottomless desire to kindle a new hope for his readers comes through on every page of Fit2Fat2Fit. With before and after (and after...) photos to that tell their own striking story, and intimate reflections from Drew’s wife Lynn, Fit2Fat2Fit is more than a spectacle or a gimmick; it’s an inspiring story, and sound proof that anyone can reach the level of fitness they desire to make themselves happy.

Book You Have the Right to Remain Fat

Download or read book You Have the Right to Remain Fat written by Virgie Tovar and published by The Feminist Press at CUNY. This book was released on 2018-08-14 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In this bold new book, Tovar eviscerates diet culture, proclaims the joyous possibilities of fatness, and shows us that liberation is possible.” —Sarai Walker, author of Dietland Growing up as a fat girl, Virgie Tovar believed that her body was something to be fixed. But after two decades of dieting and constant guilt, she was over it—and gave herself the freedom to trust her own body again. Ever since, she’s been helping others to do the same. Tovar is hungry for a world where bodies are valued equally, food is free from moral judgment, and you can jiggle through life with respect. In concise and candid language, she delves into unlearning fatphobia, dismantling sexist notions of fashion, and how to reject diet culture’s greatest lie: that fat people need to wait before beginning their best lives. “This book feels like spending a margarita-soaked day at the beach with your smartest friend. Virgie Tovar shares juicy secrets and makes revolutionary ideas viscerally accessible. You’ll be left enlightened, inspired, happier, and possibly angrier than when you started.” —Joy Nash, actress “Tovar is a vital voice in contemporary activism, media, and feminism. The joy she takes in her own body and life, combined with the righteous anger she expresses at an oppressive world is a truly radical act. She is deeply thoughtful, but does not equivocate. She confronts bigotry, but does not engage with bullshit.” —Kelsey Miller, author of Big Girl “Long-time body positive writer, speaker and activist Virgie Tovar is gifting brown round girls the book we’ve been hungry for.” —Mitú

Book Fat Man to Green Man

Download or read book Fat Man to Green Man written by Ira Rainey and published by Tangent Books. This book was released on 2013-12-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite believing he was bionic as a child, Ira Rainey was far from an elite athlete with superhuman running abilities like the ones he read about in books. He was in fact an overweight and unfit slacker who felt a bit sorry for himself because he had sore feet. Sure he ran a bit, but he also sat around a lot and ate and drank too much. Why? Because he could, and because he was a delusional optimist who thought everything would always be just fine. That was until a friend was diagnosed with terminal cancer and given months to live. It was an event that would push Ira to tackle his apathy towards life and take on the challenge of becoming an ultramarathon runner, pushing himself to go further than he had ever gone before. Award winning, Fat Man to Green Man: From Unfit to Ultramarathon is a warm and humorous account of one man’s quest to uncover his true super powers as he journeys from fat to fit, and taking in everything that came between the two. It is a story of fields and friendships; mud and maps; but more importantly learning how to push yourself to achieve what you would never believe you could – and how to deal with the consequences. Fat Man to Green Man won the silver award for running books in The 2014 Running Awards, an award voted for by runners. Ira Rainey, with Fat Man to Green Man, was also a shortlisted finalist for New Writer of the Year in The British Sports Book Awards 2014. “Ira Rainey’s lifestyle transformation is an extraordinary example of what can be accomplished with passion and conviction. Fat Man to Green Man is an inspirational story of how the seemingly impossible can come true. A must-read for anyone looking to make a positive change.” - Dean Karnazes – World-renowned endurance athlete and NY Times bestselling author “Rainey is proof that ultradistance races can be completed by middle-aged mortals and not just extreme endurance athletes with a penchant for pain.” - Men’s Fitness Magazine “The ending? It’s not what you will expect, but it will see you re-appraise everything in life you thought was certain. We think you will be inspired and, like us, are certain you may lose a few tears before you reach it.” - Running Fitness Magazine “It’s an inspirational tale of Ira’s battle with inner demons and ill health…I felt as if I was right beside him…” - Trail Running Magazine “So many things are covered here, the back to back training runs, the speed work (I was actually a bit intmidated by how fast he can knock out a 5K), the nutrition and weight loss and dealing with injury and recovery. He discovered that he was not bionic but overall he was very capable of running long distances and recalling the tales very vividly.”- James Adams – Ultramarathon runner and author of Running and Stuff “At times laugh out loud funny, at others quite poignant (the parts where Ira faces the impending loss of a dear friend are especially touching) this book is a fun take on one man’s journey to becoming an ultra runner, and finding himself in the process.” - UltrarunnerPodcast “Dean Karnazes taught us about what it takes to be at the very top of ultra running, wowing us in the process while Ira, inspired by Dean, gives us an insight of ultra running that the rest of us could aspire to.” - The Running Stories

Book French Women Don t Get Fat

Download or read book French Women Don t Get Fat written by Mireille Guiliano and published by Vintage. This book was released on 2004-12-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NATIONAL BESTSELLER • The book that launched a French Revolution about how to approach healthy living: the ultimate non-diet book—now with more recipes. “The perfect book.... A blueprint for building a healthy attitude toward food and exercise"—San Francisco Chronicle French women don’t get fat, even though they enjoy bread and pastry, wine, and regular three-course meals. Unlocking the simple secrets of this “French paradox”—how they enjoy food while staying slim and healthy—Mireille Guiliano gives us a charming, inspiring take on health and eating for our times. For anyone who has slipped out of her Zone, missed the flight to South Beach, or accidentally let a carb pass her lips, here is a positive way to stay trim, a culture’s most precious secrets recast for the twenty-first century. A life of wine, bread—even chocolate—without girth or guilt? Pourquoi pas?

Book Big Fat Myths

    Book Details:
  • Author : Ruben Meerman
  • Publisher : Random House Australia
  • Release : 2016-09-19
  • ISBN : 1925324281
  • Pages : 304 pages

Download or read book Big Fat Myths written by Ruben Meerman and published by Random House Australia. This book was released on 2016-09-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you lose weight, where does the fat go? Most people assume it turns into heat and energy, but Albert Einstein showed us that diets would be devastating if this were true. The correct answer is that fat is converted to carbon dioxide and water. Energy is released, but no mass is created or destroyed. This was known when the First Fleet sailed into Sydney and yet it took two more centuries for Ruben Meerman to show that precisely 8.4 kilograms out of every 10 kilograms of fat are exhaled, while the remaining 1.6 kilograms become crystal clear water. His calculations were published in The British Medical Journal in December 2014. Meerman begins this diet myth-busting book by reminding us what we already know: that human beings are carbon-based, oxygen-dependent life forms. Where do the carbon atoms we exhale come from? Carbohydrates are hydrated carbon, and so are fats, whether they're saturated or not. Eat less, and you'll exhale the excess carbon stored under your skin. Big Fat Myths lifts the veil on weight loss by tracing every atom you eat into and out of your body. Diet myths and wellness nonsense topple like dominoes along the way, restoring your confidence in common sense and the age-old wisdom that to lose weight, you simply need to eat less and move more.

Book Fat City

    Book Details:
  • Author : Leonard Gardner
  • Publisher : New York Review of Books
  • Release : 2015-09-08
  • ISBN : 1590178939
  • Pages : 201 pages

Download or read book Fat City written by Leonard Gardner and published by New York Review of Books. This book was released on 2015-09-08 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fat City is a vivid novel of allegiance and defeat, of the potent promise of the good life and the desperation and drink that waylay those whom it eludes. Stockton, California is the setting: the Lido Gym, the Hotel Coma, Main Street lunchrooms and dingy bars, days like long twilights in houses obscured by untrimmed shrubs and black walnut trees. When two men meet in the ring -- the retired boxer Billy Tully and the newcomer Ernie Munger - their brief bout sets into motion their hidden fates, initiating young Ernie into the company of men and luring Tully back into training. In a dispassionate and composed voice, Gardner narrates their swings of fortune, and the plodding optimism of their manager Ruben Luna, as he watches the most promising boys one by one succumb to some undefined weakness; still, "There was always someone who wanted to fight."

Book Fat Chance

    Book Details:
  • Author : Robert Lustig
  • Publisher :
  • Release : 2014
  • ISBN : 9780007514144
  • Pages : 0 pages

Download or read book Fat Chance written by Robert Lustig and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documenting the science and the politics that has led to the pandemic of metabolic syndrome - whose symptoms include obesity, diabetes and heart disease - Robert Lustig exposes for the first time how changes in the food industry and in our wider environment have affected our collective metabolisms and waistlines.

Book A Guide to Flexible Dieting

Download or read book A Guide to Flexible Dieting written by Sonia Wings and published by Editora Bibliomundi. This book was released on 2021 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: See if this sounds familiar: you’ve just started a new diet, certain that it’s going to be different this time around and that it’s going to work. You’re cranking along, adjust to the new eating (and exercise) patterns and everything is going just fine. For a while.Then the problem hits. Maybe it’s something small, a slight deviation or dalliance. There’s a bag of cookies and you have one or you’re at the mini mart and just can’t resist a little something that’s not on your diet. Or maybe it’s something a little bit bigger, a party or special event comes up and you know you won’t be able to stick with your diet. Or, at the very extreme, maybe a vacation comes up, a few days out of town or even something longer, a week or two. What do you do?Now, if you’re in the majority, here’s what happens: You eat the cookie and figure that you’ve blown your diet and might as well eat the entire bag. Clearly you were weak willed and pathetic for having that cookie, the guilt sets in and you might as well just start eating and eating and eating.Or since the special event is going to blow your diet, you might as well eat as much as you can and give up, right? The diet is obviously blown by that single event so might as well chuck it all in the garbage. Vacations can be the ultimate horror, it’s not as if you’re going to go somewhere special for 3 days (or longer) and stay on your diet, right? Might as well throw it all out now and just eat like you want, gain back all the weight and then some.What if I told you that none of the above had to happen? What if I told you that expecting to be perfect on your diet was absolutely setting you up for failure, that being more flexible about your eating habits would make them work better? What if I told you that studies have shown that people who are flexible dieters (as opposed to rigid dieters) tend to weigh less, show better adherence to their diet in the long run and have less binge eating episodes?What if I told you that deliberately fitting in ‘free’ (or cheat or reward) meals into your diet every week would make it work better in the long run, that deliberately overeating for 5-24 hours can sometimes be a necessary part of a diet (especially for active individuals), that taking 1-2 weeks off of your diet to eat normally may actually make it easier to stick with in the long run in addition to making it work better.I can actually predict that your response is one of the following. Some may think I’m making the same set of empty promises that every other book out there makes. But I have the data and real-world experience to back up my claims. Or, maybe the idea of making your diet less strict and miserable is something you actively resist. I’ve run into this with many dieters; they seem to equate suffering and misery with success and would rather doom themselves to failure by following the same pattern that they’ve always followed rather than consider an alternate approach. Finally, maybe what little I wrote above makes intuitive sense to you and you want to find out more.Regardless of your reaction to what I’ve written, I already have your money so you might as well read on.I should probably warn you that this isn’t a typical diet book. You won’t find a lot of rah-rah or motivational types of writing, there are no food lists and no recipes. There are thousands of other books out there which fit that bill if that’s what you want but this isn’t it.

Book The Lose Your Belly Diet

Download or read book The Lose Your Belly Diet written by Travis Stork, M.D. and published by Ghost Mountain Books. This book was released on 2016-12-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: We want to be healthy. We want to be lean. And we want to lose that annoying fat around our bellies! We can achieve ALL of these goals with The Lose Your Belly Diet. Based on exciting new research about the dramatic benefits of vibrant gut health and a diverse gut microbiome, this plan nurtures your gut while helping you burn off excess weight and harmful belly fat. This plan is built around a very clear, research-based concept: Eating food that nourishes and protects the microbes in your gut paves the way for weight loss, a slimmer middle, and better overall health. It’s not just about weight loss. Having great gut health is linked to good health throughout your body. Scientists in this rapidly growing field are finding connections between gut microbes and the immune system, weight loss, gastrointestinal health, , allergies, asthma, and even cancer. With every study that’s published, scientists become more convinced that having a healthy gut leads to having a healthy body. We’re accustomed to thinking of bacteria as bad—and some are—but most of the bacteria and microbes in our guts do amazing things, like working with our immune system to fight disease and helping our bodies digest food. Not only can’t we live without them, but as their numbers and diversity increase, so too does our health. In this book, we look at all of the ways you can improve your own gut health, starting with the food you eat. My diet recommendations, meal plans, and recipes will help feed and protect your gut microbes. And we look at the many other steps you can take to support your beneficial bacteria, from avoiding unnecessary antibiotics to changing the way you think about dirt and germs. Even the choices you make about how you bring your children into the world can have an impact on your family’s microbiomes. In The Lose Your Belly Diet, we’ll cover all the bases, giving you everything you need to know to make dramatic changes in your GI health, your weight, your belly fat, and your overall health.

Book Fat Land

    Book Details:
  • Author : Greg Critser
  • Publisher : HMH
  • Release : 2004-01-05
  • ISBN : 0547526687
  • Pages : 247 pages

Download or read book Fat Land written by Greg Critser and published by HMH. This book was released on 2004-01-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An in-depth, well-researched, and thoughtful exploration of the ‘fat boom’ in America.” —TheBoston Globe Low carb, high protein, raw foods . . . despite our seemingly endless obsession with fad diets, the startling truth is that six out of ten Americans are overweight or obese. In Fat Land, award-winning nutrition and health journalist Greg Critser examines the facts and societal factors behind the sensational headlines, taking on everything from supersize to Super Mario, high-fructose corn syrup to the high costs of physical education. With a sharp eye and even sharper tongue, Critser examines why pediatricians are now treating conditions rarely seen in children before; why type 2 diabetes is on the rise; the personal struggles of those with weight problems—especially among the poor—and how agribusiness has altered our waistlines. Praised by the New York Times as “absorbing” and by Newsday as “riveting,” this disarmingly funny, yet truly alarming, exposé stands as an important examination of one of the most pressing medical and social issues in the United States. “One scary book and a good companion to Eric Schlosser’s Fast Food Nation.” —Seattle Post-Intelligencer

Book Would You Kill the Fat Man

Download or read book Would You Kill the Fat Man written by David Edmonds and published by Princeton University Press. This book was released on 2013-10-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling coauthor of Wittgenstein's Poker, a fascinating tour through the history of moral philosophy A runaway train is racing toward five men who are tied to the track. Unless the train is stopped, it will inevitably kill all five men. You are standing on a footbridge looking down on the unfolding disaster. However, a fat man, a stranger, is standing next to you: if you push him off the bridge, he will topple onto the line and, although he will die, his chunky body will stop the train, saving five lives. Would you kill the fat man? The question may seem bizarre. But it's one variation of a puzzle that has baffled moral philosophers for almost half a century and that more recently has come to preoccupy neuroscientists, psychologists, and other thinkers as well. In this book, David Edmonds, coauthor of the bestselling Wittgenstein's Poker, tells the riveting story of why and how philosophers have struggled with this ethical dilemma, sometimes called the trolley problem. In the process, he provides an entertaining and informative tour through the history of moral philosophy. Most people feel it's wrong to kill the fat man. But why? After all, in taking one life you could save five. As Edmonds shows, answering the question is far more complex—and important—than it first appears. In fact, how we answer it tells us a great deal about right and wrong.

Book 10  Human

    Book Details:
  • Author : Alanna Collen
  • Publisher : HarperCollins
  • Release : 2015-05-05
  • ISBN : 0062346008
  • Pages : 316 pages

Download or read book 10 Human written by Alanna Collen and published by HarperCollins. This book was released on 2015-05-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, evolutionary biologist and science writer Alanna Collen’s stunning alarm call concerning the widely-ignored role our gut microbes play in our health and well-being. “Fascinating…. Everything you wanted to know about microbes but were afraid to ask.”— Kirkus Reviews (starred review) You are just 10% human. For every one of the cells that make up the vessel that you call your body, there are nine impostor cells hitching a ride. You are not just flesh and blood, muscle and bone, brain and skin, but also bacteria and fungi. Over your lifetime, you will carry the equivalent weight of five African elephants in microbes. You are not an individual but a colony. Until recently, we had thought our microbes hardly mattered, but science is revealing a different story, one in which microbes run our bodies and becoming a healthy human is impossible without them. In this riveting, shocking, and beautifully written book, biologist Alanna Collen draws on the latest scientific research to show how our personal colony of microbes influences our weight, our immune system, our mental health, and even our choice of partner. She argues that so many of our modern diseases—obesity, autism, mental illness, digestive disorders, allergies, autoimmunity afflictions, and even cancer—have their root in our failure to cherish our most fundamental and enduring relationship: that with our personal colony of microbes. The good news is that unlike our human cells, we can change our microbes for the better. Collen’s book is a revelatory and indispensable guide. Life—and your body—will never seem the same again.

Book The Quick Roasting Tin

    Book Details:
  • Author : Rukmini Iyer
  • Publisher : Random House
  • Release : 2019-05-30
  • ISBN : 1473565790
  • Pages : 231 pages

Download or read book The Quick Roasting Tin written by Rukmini Iyer and published by Random House. This book was released on 2019-05-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I was so impressed' Aldo Zilli 10 MINUTES PREP. 30 MINUTES IN THE OVEN. Cook quick, delicious, and nutritious one-tin meals that take the pressure off dinner. The Quick Roasting Tin contains 75 new all-in-one tin recipes from quick weeknight dinners to at-home lunchboxes and family favourites. All meals take just 10 minutes to prep, and no longer than 30 minutes in the oven. Just chop a few ingredients, pop them into a roasting tin, and kick back while the oven does the work. This book is perfect for anyone who wants fresh, delicious, hassle-free food and minimal washing up! Brilliant for making food easy and delicious this winter. 'Delicious, crowd-pleasing recipes' The Culture Whisper 'I love Rukmini Iyer's books' Judy Murray, OBE INDIA EXPRESS, THE NEW COOK BOOK FROM THE MILLION-COPY SELLING AUTHOR OF THE ROASTING TIN SERIES, IS OUT NOW

Book Fat Chance

    Book Details:
  • Author : Robert H. Lustig
  • Publisher : Penguin
  • Release : 2012-12-27
  • ISBN : 1101606584
  • Pages : 419 pages

Download or read book Fat Chance written by Robert H. Lustig and published by Penguin. This book was released on 2012-12-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Robert Lustig’s 90-minute YouTube video “Sugar: The Bitter Truth”, has been viewed more than three million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years. In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation. Compelling, controversial, and completely based in science, Fat Chance debunks the widely held notion to prove “a calorie is NOT a calorie”, and takes that science to its logical conclusion to improve health worldwide.