Download or read book Catalog written by Robin Cherry and published by Princeton Architectural Press. This book was released on 2008-09-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.

Download or read book Starting and Building Your Catalog Sales Business written by Herman Holtz and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing

Download or read book Mail Order and Catalogue Selling written by Canada. Distribution Services Industries Directorate and published by . This book was released on 1992 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing refers to all of the activities connected with a seller transferring some kind of good, service or information to a buyer. It includes the use of controlled communications by some kind of media (mail, telephone, etc.) to reach a specific audience (those most likey to respond). One of the major types of direct marketing is mail order/catalogue selling, which is used to generate both consumer and business-to-business sales. This document assists those interested in mail order/catalogue selling. Identifies sources of information in a variety of areas and focuses on Canadian association and print information sources, although some American sources are also listed. This publication is not all inclusive because the direct marketing industry is changing rapidly and new sources of information appear daily.

Download or read book Mail Order Organization written by P. E. Wilson and published by . This book was released on 1922 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1910 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Manufacturing Jeweler written by and published by . This book was released on 1909 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mail Order Selling written by Irving Burstiner and published by Prentice Hall. This book was released on 1982 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mail Order Retailing in Britain written by Richard Coopey and published by Oxford University Press, USA. This book was released on 2005-01-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book traces the rise of firms including Kay and Co., Grattan, Empire Stores and Littlewoods. It examines the ways in which these firms created and exploited social networks through the agency system and credit provision among the British working class. The book also traces the origins of internet-based home shopping in the UK"--Provided by publisher.

Download or read book The Art and Science of Selling written by National Salesmen's Training Association and published by . This book was released on 1918 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Selling by Mail Order written by William A. Cohen and published by . This book was released on 1987 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Current Business Cyclopedia written by and published by . This book was released on 1918 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink written by and published by . This book was released on 1922 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Popular Mechanics written by and published by . This book was released on 1963-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Download or read book Standard Industrial Classification Manual written by and published by . This book was released on 1987 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Selling and Credits written by and published by . This book was released on 1911 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Start Your Own Mail Order Business written by Richard Mintzer and published by Entrepreneur Press. This book was released on 2008-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. This book shows you to mail order and takes you step by step covering every aspect of startup and operations, including advice and helpful hints from successful mail order entrepreneurs.

Download or read book Recruiter Journal written by and published by . This book was released on 1985 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: