Download or read book Magnetic Marketing for Lawyers written by Dan S. Kennedy and published by Advantage Media Group. This book was released on 2021-04-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION LAW FIRM OWNERS: You have been lied to--for a very long time--by law school professors who told you that just being a great lawyer would be enough to attract plenty of great clients. Then, by marketing agencies, which have long viewed lawyers as "easy marks," willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. "Rolling the dice" on marketing is no way to build a highly successful law firm! MAGNETIC MARKETING FOR LAWYERS® is the antidote. With it you can salvage some of the marketing investments you've already made, maximize your marketing dollars in the future, and--best of all--protect your valuable time from marketing "gimmicks" and "gambles" that just make no sense at all. Inside, marketing legend Dan S. Kennedy and small law firm management expert RJon Robins will take you, step by step, through the process of understanding, planning, and implementing MAGNETIC MARKETING® in your law firm. Stop wasting time and money by unlocking the key to real, predictable, sustainable growth and change the trajectory of your law firm--and your life--forever.
Download or read book No B S Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2019-06-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to: Use 10 surprising emotional buy triggers the affluent find irresistible Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels
Download or read book No B S Direct Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2018-06-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book The Problem with Penguins written by Bill Bishop and published by iUniverse. This book was released on 2010-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!
Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Download or read book The Working Press of the Nation written by and published by . This book was released on 2003 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book The Perfect Business written by Michael Leboeuf and published by Simon and Schuster. This book was released on 1997-08-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers such topics as choosing the right business, marketing oneself, and using information technology.
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Download or read book Magnetic Marketing for Dentists written by Dan S Kennedy and published by Forbesbooks. This book was released on 2020-11-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Directory of Business Information Resources 1999 written by Laura Mars and published by . This book was released on 1998-12 with total page 1688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Job Hunter s Sourcebook written by Bohdan Romaniuk and published by Gale Cengage. This book was released on 2008-06 with total page 1420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where to Find Employment Leads and Other Job Search Resources.
Download or read book Attracting Perfect Customers written by Stacey Hall and published by Berrett-Koehler Publishers. This book was released on 2001-10-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Download or read book Patent it Yourself written by David Pressman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lawyer s Guide to Records Management and Retention written by George C. Cunningham and published by American Bar Association. This book was released on 2006 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help any law firm create and maintain an effective and well-organized records management program, including administration and storage of client files and administrative records in all types of media. Firms will learn to implement an efficient information, document, and file retrieval system, thus reducing costs, avoiding ethics violations, and ensuring client satisfaction. In addition, the book covers legal and ethics compliance when it comes to management and retention of both paper and electronic files.
Download or read book How to Make Millions with Your Ideas written by Dan S. Kennedy and published by Penguin. This book was released on 1996-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve come up with a brilliant idea for a brand-new product or service you know could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become fabulously successful and retire a millionaire. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy’s surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: · The eight best ways to make a fortune from scratch · How to turn a hobby into a million-dollar enterprise · How to sell an existing business for millions · The power of electronic media to help make you rich · The “Million Dollar Rolodex” of contacts and information you can use to get on the road to wealth
