Download or read book Les centres commerciaux written by Jean-Luc Koehl and published by FeniXX. This book was released on 1990-01-01T00:00:00+01:00 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
Download or read book Mieux connaitre les Malls am ricains vastes centres commerciaux pour l habillement la maison le cadeau etc et opportunit s d ouverture de points de vente pour les marques fran aises written by Antoine Géron and published by . This book was released on 1999 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Centres Commerciaux Au Canada 1951 1973 written by and published by . This book was released on 1976 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines the development of shopping centres in Canada during the period 1951-73. It describes the various factors contributing to the growth of shopping centres - population, automobile ownership, suburban growth, etc. The report covers the various types of shopping centres which exist in Canada - neighbourhood, community and regional, and forecasts the possible future of this type of institution in Canada.
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mesure de l impact de l artification de l exp rience de magasinage written by Ana Vukadin and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aujourd'hui, un nombre croissant de formats de distribution (i.e. magasins amiraux, centres commerciaux,points de vente éphémères, corners, etc.) à travers le monde adoptent la stratégie d'artification de l'expérience de magasinage, reposant sur l'introduction d'éléments artistiques dans la surface marchande. Toutefois l'utilisation de cette variable d'atmosphère s'avère pour le moment très intuitive. D'un point de vue académique, la revue de la littérature amène à qualifier ce champ de recherche d'embryonnaire. Par conséquent cette thèse se propose de mesurer l'impact de l'artification de l'expérience de magasinage sur la performance du point de vente, ainsi que sur les réactions du consommateur. Dans cette optique, une expérimentation a été réalisée à partir d'un plan factoriel manipulant la dimension artistique de l'atmosphère du point de vente. La collecte de données a été effectuée pendant deux mois dans des magasins réels, selon une méthode quantitative. Les résultats indiquent que la stratégie d'artification de l'expérience de magasinage, lorsque adoptée au seul niveau du point de vente et en tant que proposition éphémère, a pour impact positif d'améliorer la performance marketing du point de vente,ceci au niveau de la différenciation perçue du point de vente, du caractère créatif de l'image (du point de vente et des produits), de la valeur perçue de l'offre (rapport qualité/prix et désensibilisation au prix), et de la satisfaction du consommateur. En revanche l'artification de l'expérience de magasinage n'agit pas sur la performance commerciale du point de vente (ventes, taux de transformation, fidélité attitudinale), suggérant un effet de muséification avec la perte de la finalité transactionnelle du point de vente et sa reclassification fonctionnelle en musée/galerie d'art. En conclusion, l'adoption de cette stratégie expérientielle nécessite une réflexion en amont relative aux objectifs de l'entreprise (stratégie d'image vs. rentabilité directe du point de vente) puisqu'elle implique des arbitrages en termes de coûts directs et indirects concernant l'allocation de la surface marchande.
Download or read book Manuel Statistique Pour tudes de March written by Statistics Canada. Merchandising and Services Division and published by . This book was released on 1983 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Download or read book Trade marks Journal written by and published by . This book was released on 1998-02 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book FACILES LES CALCULS COMMERCIAUX FINANCIERS ET DE GESTION written by Yannick GARAT and published by Lulu.com. This book was released on 2014-08-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESTINE AUX MANAGERS COMMERCIAUX ET A LEUR EQUIPE, AUX ETUDIANTS D'ECOLES DE COMMERCE, AUX PARTICIPANTS DE CURSUS COMMERCIAUX, CET OUVRAGE PERMET DE REMETTRE A FLOTS LES PRINCIPAUX CALCULS NECESSAIRES AU QUOTIDIEN DE L'ENTREPRISE.
Download or read book Pour une nouvelle mondialisation written by Juan-Luis Klein and published by Puq. This book was released on 2013 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Les auteurs analysent les formes d'action collective novatrices qui émergent depuis la crise de 2008 et posent les jalons d'un nouveau modèle de mondialisation construit autour de l'inclusion, de la solidarité et de l'écologie. Leurs contributions sont issues du 3e colloque international tenu par le Centre de recherche sur les innovations sociales (CRISES) en avril 2011." In this book, the authors analyze the innovative forms of collective action that have emerged since the 2008 economic crisis and lay the groundwork for a new model of globalization built around inclusion, solidarity, and ecology. Their contributions stem from the 3rd international symposium held by the Centre de Recherche Sur Les Innovations Sociales (CRISES) in April 2011.
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Download or read book Urbanicom written by and published by . This book was released on 1971 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Textiles written by and published by . This book was released on 1999 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographic Guide to Refrigeration 1965 1968 written by Sam Stuart and published by Elsevier. This book was released on 2013-10-22 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bibliographic Guide to Refrigeration 1965-1968 is a bibliographic guide to all the documents abstracted in the International Institute of Refrigeration Bulletin during the period 1965-1968. The references include nearly 7,000 reports, articles, and communications, classified according to subjects, and followed by a listing of books. This book is divided into 10 parts and begins with a listing of references on thermodynamics, heat transfer, and other basic physical phenomena relating to refrigeration, including desiccation and measurements of temperature, humidity, and pressure. The next sections are devoted to the physics of low temperatures and cryogenics; production and distribution of cold; refrigerating plants (mainly in the food domain); and refrigerated transport and packaging. Other references deal with air conditioning and heat pumps; and industrial, biological, medical, and agricultural applications of refrigeration. The final section focuses on standards and regulations, economics and statistics, and education and trade activities in the refrigeration industry. This guide is intended to assist researchers, engineers, manufacturers, and operators who are in either constant or occasional contact with the refrigeration domain.
Download or read book Annuaire Statistique de La France 1982 written by International Publications Service and published by . This book was released on 1982-12 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:
