Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Download or read book Taxing Multinationals written by Lorraine Eden and published by University of Toronto Press. This book was released on 1998-01-01 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eden examines how transfer pricing has been handled in different disciplines, including international business, economics, accounting, law and public policy.
Download or read book The Stop Doing List written by Matt Malouf and published by John Wiley & Sons. This book was released on 2017-02-13 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what not to do to grow your business The Stop Doing List gets you off the treadmill of unproductive, frenetic activity, and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24-7-365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules and manage your time, but they all seem to expect your time to be 100 per cent devoted to work – not only is that no way to live, it's no way to grow. Instead, try doing less. This book shows you how to stop wasting energy on tasks that don't move you closer to your goals, so you can focus on the things that do. You'll identify your own Stop Doing list, and learn a systematic and practical way to eliminate, automate or delegate these tasks so they never end up on your To Do list again. You'll discover your personal path to business success, develop a winning mindset and forever change the way you run your company – and along the way, you'll gain the freedom, energy and time you need to take back your life. Author Matt Malouf has helped businesses around the globe – from $20M+ corporations to start-ups – achieve their growth objectives. Now, he shares his proven strategies with you: it's not about doing more; it's about doing what matters. Find your inner genius and use it to grow your business Switch your mindset to one of success Attract, train and retain the people you need Make lasting changes to the way you think about your business If it seems like the more you do, the less you achieve, it's time to stop and breathe. Get smarter about growth and start developing The Stop Doing List.
Download or read book Property Tycoon written by Ian Samuels and published by Harriman House Limited. This book was released on 2014-05-12 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property Tycoon offers a complete and incredibly revealing guide to EVERY aspect of residential property investment: whether you're looking to just dip into buy-to-let or want to use property to build up a substantial and life-changing income. Covering buying, managing, maintaining, financing and selling UK property, this book is written by someone who has made a success of buy-to-let investment for more than 20 years and through two booms and busts. Written in plain English, and filled with real-life case studies, it reveals the secrets of: - the questions every successful property investor asks themselves before buying a property - how to secure capital for your investment properties - where to get tradesmen, agents, mentors and tenants you can rely on - what it takes to manage and maintain different kinds of property portfolio and how to take your portfolio to the next level when the time is right - when to buy and sell, and how to make sure you get your way in auctions and off-plan deals. With housing in ever-increasing demand, and UK values showing an average rise in value of 9% a year for the last 60 years, today represents a great opportunity for anyone interested in entering the buy-to-let world. Property Tycoon is the friendliest and most up-to-date guide available.
Download or read book Blocking the Courthouse Door written by Stephanie Mencimer and published by Simon and Schuster. This book was released on 2006-12-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to constant political oratory against "frivolous lawsuits" and "jackpot justice," it is widely known that there's a legal crisis in this country. President Bush never misses an opportunity to call for laws that would bring more "common sense" to a legal system that, he claims, is out of control, wrecking the economy, driving doctors out of their practices, bankrupting small businesses, and costing American jobs. Journalists repeat the charges without examining them. As a result, the lawsuit issue has moved to the political front burner, and in the past three years, state after state has responded by limiting citizens' rights to sue. Just this year alone, the Republicanled Congress has passed restrictions on class action lawsuits and is steps away from enacting limits on medical malpractice lawsuits. But is there really a crisis? National data show that the number of civil suits is falling, not rising, and that the average damage award is also going down. Despite intense media hype to the contrary, the number of personal injury lawsuits filed every year has been tumbling for the past decade. Upon closer examination, the stories of ridiculous lawsuits usually turn out to be false or badly misleading. The crisis, in short, appears to be a phantom. So how do we explain the scary headlines? Who's behind the "tort reform movement," and what are the real goals? Blocking the Courthouse Door will show that the movement against so-called greedy trial lawyers and irresponsible plaintiffs is the result of a concerted and successful campaign by large corporations to get this issue on the table and thus limit their own vulnerability in the civil justice system. They have spent decades, and many millions of dollars, on focus groups and Madison Avenue public relations research. They have funded institutes, sponsored academic research, bankrolled politicians, set up phony "astroturf " grassroots organizations (with chamber of commerce return addresses), and fed copy to all-too-gullible journalists. For corporations, the self-interest involved is fairly plain. Tobacco companies, no longer able to dodge the bullet of liability for knowingly selling poisons, are making an end run around the civil justice system. If they can't win a class action suit, they'll make suing itself illegal. Insurance companies, drowning in red ink from mismanagement and bad investments in the bond market, hike insurance rates by huge sums and blame malpractice suits. The doctors in turn blame greedy lawyers -- and their own injured patients. And for Republicans, the campaign provides an extra bonus: defunding the Democratic Party. Limits on lawsuits cut into the income of some of the Democratic Party's most generous donors, the trial lawyers, who are often the only source of campaign cash for Democrats in many states. By exposing some of the dubious characters, corporate chicanery, skewed research, fudged numbers, and bogus journalism that have buttressed the calls for lawsuit reform,Stephanie Mencimer shows who's behind the movement to close the courthouse doors, and how they've successfully persuaded millions of Americans to give up their critical legal rights without fully understanding what they're losing -- often until it's too late.
Download or read book Incident at Howard Beach written by Bob Drury and published by iUniverse. This book was released on 2011-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INCIDENT AT HOWARD BEACH A CASE FOR MURDER BY CHARLES J. HYNES and Bob Drury THE 25TH ANNIVERSARY EDITION The murder that shocked a city and nation and how our justice system works at its best. Late on the night of December 19, 1986, four black men were driving through the all-white community of Howard Beach, in the New York City borough of Queens, when their car broke down. By the early hours of the next morning, one of them lay dead on the Belt Parkway and one had been beaten nearly to death with a tree limb and a baseball bat by a dozen local teenagers. In the months to come, Howard Beach became a code all over the world for the worst in racial tensions. The story behind the Howard Beach incident, its investigation and the subsequent trial is a story of hatred, brutality and deceit; of media outcry, political shuffling and public manipulation; of a cast of characters ranging from petrified politicians to outraged black activists to the quiet citizens of an insular neighborhood. But it was up to one man to bring the case to trial and steer it to its fair conclusion: Special Prosecutor Charles J. Joe Hynes. Incident at Howard Beach is his storya riveting and candid expos of his fight to discern what really happened that night, his struggle to make a coherent case out of those events, and the battles and tactics he used during the trial a year later in state supreme court. From the on-site investigation through jury selection, behind-the-scenes deal-making, and trial deliberation, here is everything that led to the convictions of the ringleaders and helped to quiet a city in turmoil. Charles J. Hynes Charles J. Hynes, the District Attorney of Brooklyn, New York, has been in public service for more than forty years. He has been chief of the Brooklyn DA's Rackets Bureau, a Special State Prosecutor investigating Medicaid Fraud, a Special State Prosecutor for Criminal Justice who prosecuted the Howard Beach case and a New York City Fire Commissioner. He has been the Brooklyn District Attorney since 1990. Bob Drury Contributing Editor and Chief Military Correspondent of Men's Health, Bob Drury has been nominated for three National Magazine Awards and a Pulitzer Prize. He is also the author, co-author, or editor of nine nonfiction books. Re-reading Hyness excellent account of this awful racial crime with 25 years of perspective once again brings the blood to rapid boil. I covered that crime. I watched Hynes fight for justice as a special prosecutor in the courtroom. I interviewed him during the trial. I believe that had it not been for his tenacious prosecution in this vile murder New York City would today be a much uglier city. Reading his new Forward and Epilogue reminds me of just how far we have come in race relations in New York since Howard Beach. History will not forget that Hynes had a helluva lot to do with that desperately needed change. For that reason alone this compelling, page-turning book deserves this second look. Denis Hamill Columnist New York Daily News
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Download or read book Indecent Advances written by James Polchin and published by Catapult. This book was released on 2020-05-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edgar Award finalist, Best Fact Crime American Masters (PBS), “1 of 5 Essential Culture Reads” One of CrimeReads’ “Best True Crime Books of the Year” “A fast–paced, meticulously researched, thoroughly engaging (and often infuriating) look–see into the systematic criminalization of gay men and widespread condemnation of homosexuality post–World War I.” —Alexis Burling, San Francisco Chronicle Stories of murder have never been just about killers and victims. Instead, crime stories take the shape of their times and reflect cultural notions and prejudices. In this Edgar Award–finalist for Best Fact Crime, James Polchin recovers and recounts queer stories from the crime pages―often lurid and euphemistic―that reveal the hidden history of violence against gay men. But what was left unsaid in these crime pages provides insight into the figure of the queer man as both criminal and victim, offering readers tales of vice and violence that aligned gender and sexual deviance with tragic, gruesome endings. Victims were often reported as having made “indecent advances,” forcing the accused's hands in self–defense and reducing murder charges to manslaughter. As noted by Caleb Cain in The New Yorker review of Indecent Advances, “it’s impossible to understand gay life in twentieth–century America without reckoning with the dark stories. Gay men were unable to shake free of them until they figured out how to tell the stories themselves, in a new way.” Indecent Advances is the first book to fully investigate these stories of how queer men navigated a society that criminalized them and displayed little compassion for the violence they endured. Polchin shows, with masterful insight, how this discrimination was ultimately transformed by activists to help shape the burgeoning gay rights movement in the years leading up to Stonewall.
Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2018-06-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women--though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many "frenemies," a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary former head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook's head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry's peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry's foremost power broker, a position which feasts on times of fear and change. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.
Download or read book Madison Avenue Makeover written by Michael Farmer and published by Lid Publishing. This book was released on 2023-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge's fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability. This book is the riveting story of Huge's journey through its transformation effort ― from its initiation in 2021 to a rethink of the transformation in May 2022 to a revised structure and plan that put the program back on course ― with some significant delays. "It's one thing to organize a change plan that assigns responsibilities to senior executives," mused Baxter, "and another thing to have the sum of their efforts add up to something greater." Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.
Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Download or read book Albion s Seed written by David Hackett Fischer and published by Oxford University Press. This book was released on 1991-03-14 with total page 981 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book is the first volume in a projected cultural history of the United States, from the earliest English settlements to our own time. It is a history of American folkways as they have changed through time, and it argues a thesis about the importance for the United States of having been British in its cultural origins. While most people in the United States today have no British ancestors, they have assimilated regional cultures which were created by British colonists, even while preserving ethnic identities at the same time. In this sense, nearly all Americans are "Albion's Seed," no matter what their ethnicity may be. The concluding section of this remarkable book explores the ways that regional cultures have continued to dominate national politics from 1789 to 1988, and still help to shape attitudes toward education, government, gender, and violence, on which differences between American regions are greater than between European nations.
Download or read book The Decameron written by Giovanni Boccaccio and published by BoD - Books on Demand. This book was released on 2023-07-07 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the time of a devastating pandemic, seven women and three men withdraw to a country estate outside Florence to give themselves a diversion from the death around them. Once there, they decide to spend some time each day telling stories, each of the ten to tell one story each day. They do this for ten days, with a few other days of rest in between, resulting in the 100 stories of the Decameron. The Decameron was written after the Black Plague spread through Italy in 1348. Most of the tales did not originate with Boccaccio; some of them were centuries old already in his time, but Boccaccio imbued them all with his distinctive style. The stories run the gamut from tragedy to comedy, from lewd to inspiring, and sometimes all of those at once. They also provide a detailed picture of daily life in fourteenth-century Italy.
Download or read book Absolute Madness written by Catherine Pelonero and published by Simon and Schuster. This book was released on 2017-11-07 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absolute Madness tells the disturbing true story of Joseph Christopher, a white serial killer who targeted black males and struck fear into the residents of New York in the 1980s. Dubbed both the 22-Caliber Killer and the Midtown Slasher, Christopher allegedly claimed eighteen victims during a savage four-month spree across the state. The investigation, aided by famed FBI profiler John Douglas, drew national attention and biting criticism from Jesse Jackson and other civil rights leaders. The killer, when at last he was unmasked, seemed an unlikely candidate to have held New York in a grip of terror. His capture was neither the end of the story nor the end of the racial strife, which flared anew during circuitous prosecutions and judicial rulings that prompted cries of a double standard in the justice system. Both a wrenching true crime story and an incisive portrait of dangerously discordant race relations in America, Absolute Madness also chronicles a lonely, vulnerable man’s tragic descent into madness and the failure of the American mental health system that refused his pleas for help.
Download or read book Crime of Magnitude written by Mark Lemberger and published by Createspace Independent Publishing Platform. This book was released on 2016-08-23 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of the murder of little Annie Lemberger, one of the most widely publicized crimes of the twentieth century.
