Download or read book Madison Avenue in Asia written by Michael H. Anderson and published by Fairleigh Dickinson Univ Press. This book was released on 1984 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dependency theory is used to analyze the significance of the rapidly expanding transnational advertising agencies as they operate in Singapore, China, Indonesia, and Malaysia. The American hegemony over international advertising is discussed, as is the general question of the effectiveness of foreign-influenced advertising.
Download or read book The Transnational Media Corporation written by Richard A. Gershon and published by Routledge. This book was released on 2013-10-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.
Download or read book The Malay World of Southeast Asia written by Patricia Lim Pui Huen and published by Institute of Southeast Asian Studies. This book was released on 1986 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 5,000 entries arranged in four parts. Part I comprises reference and general works to provide a guide to information on Southeast Asia. Part II provides the setting of space and time. Part III features the people and Part IV the many facets of culture and society — language; ideas, beliefs, values; institutions; creative expression; and social and cultural change. Within each section, the arrangement is geographical, beginning with Southeast Asia as a whole followed by the various countries in alphabetical order.
Download or read book Directory of Research Grants 2008 written by Schoolhouse Partners Llc and published by AuthorHouse. This book was released on 2008-05 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was the 50s and life was simple, until September 25, 1954. That was the night that would be etched in the memory of the citizens of Stanfield, Massachusetts. The Chief of Police described the brutal savagery of the double homicide as "the most atrocious crime in the history of the city." A fourteen-year-old girl, and the four-year-old boy in her care were murdered at the hands of a deranged, depraved killer. A Thread of Evidence places the reader at the scene of the crime, an eye witness to the senseless stabbing of two innocent children. With a piece of crochet thread as their only clue, the entire police department, lead by detectives Steven Logan and Raymond Gage, scour the city in search of a maniacal savage. When all tips and leads have been exhausted, they review all evidence. They come back to the thread. The only real evidence. With tenacity and perseverance of Logan and Gage the killer is apprehended. The reader experiences the twists and turns of the investigation, and ultimately occupies a reserved seat in the Superior Court as the trial proceedings commence. A Thread of Evidence has been written as fiction, but inspired by an actual event. Fifty years later, it remains etched in the minds of all who had lived in the area. The author has researched court records, newspapers, interviewed neighbors, police and has drawn on personal recollections of the crime. The story has been recounted over and over and to this day, it continues to be discussed. A Thread of Evidence is a compelling account of superb detective work, and unprecedented dedication of an entire police department.
Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
Download or read book The Madison Avenue Lectures written by Madison Avenue Baptist Church (N.Y.) and published by . This book was released on 1867 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Costs and Benefits of Economic Integration in Asia written by Robert J. Barro and published by Oxford University Press. This book was released on 2011-01-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Costs and Benefits of Economic Integration in Asia brings together authoritative essays that identify and examine various initiatives to promote economic integration in Asia.
Download or read book Newsletter East Asian Art and Archaeology written by and published by UM Libraries. This book was released on 1994 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asian Americans written by United States Commission on Civil Rights. New York State Advisory Committee and published by . This book was released on 1980 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asian Rice Bowls written by Prabhu L. Pingali and published by Int. Rice Res. Inst.. This book was released on 1997 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: the state of rice in post-green-revolution Asia; Rice productivity growth: the case against complacency; Sustaining farm profits through technical change; Intensification-induced degradation of the paddy resource base; Erosion, pollution and poison: externalities and rice; Asian rice market: demand and supply prospects; GATT and rice: impact on the rice market and implications for research priorities; Agricultural commercialization and farmer product choices: the case of diversification out of rice; Strategic look at factor markets and the organization of agricultural production beyond 2025; Post-green-revolution seed technology for intensive rice systems; Fertilizers and pesticides: higher levels versus improved efficiencies; Dealing with labor scarcity: mechanical technologies.
Download or read book BoogarLists Directory of Asia Pacific Venture Capital written by and published by BoogarLists. This book was released on with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Policy in Southeast Asia written by United States. Congress. Senate. Committee on Foreign Relations. Subcommittee on East Asian and Pacific Affairs and published by . This book was released on 1981 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Financial Assistance for Artists written by Jason Uhl and published by Lulu.com. This book was released on 2006-02-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Financial Assistance for Artists' includes indepth information on grants, fellowships, publishers, galleries, and basic business practices for all artists. A relatively unknown source of funding to artists today is available via private foundations and organizations that provide monetary support only to individual artists. Making this assistance and these opportunities and ideas available to artisans world-wide will not only allow artists to focus on their craft more intensly, but will also benefit the art conosseur seeking new, innovative, and unique art from an artist focused on and devoted to his or her craft.
Download or read book International Exchange Locator written by and published by . This book was released on 2002 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Asian Drama an Inquiry Into the Poverty of Nations written by Gunnar Myrdal and published by Pantheon. This book was released on 1972 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Report of the Annual Meeting of the Conference of Foreign Mission Boards in Canada and in the United States written by and published by . This book was released on 1918 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Missions Conference of North America written by Foreign Missions Conference of North America and published by . This book was released on 1918 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Directory of boards and societies" is included in the 18th-25th reports (in the 25th, 1918, the dates of founding of the boards and societies are given). Continued in earlier title: Conference of the Foreign Missions Boards in the United States and Canada.
