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Book Low Involvement Processing  microform    Effects of Stimulus Exposure and Repetition on Implicit Memory  Explicit Memory and Affect

Download or read book Low Involvement Processing microform Effects of Stimulus Exposure and Repetition on Implicit Memory Explicit Memory and Affect written by Michelle P. Y. (Michelle Pui Yee) Lee and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 2001 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Low Involvement Processing  Effects of Stimulus Exposure and Repetition on Implicit Memory  Explicit Memory and Affect

Download or read book Low Involvement Processing Effects of Stimulus Exposure and Repetition on Implicit Memory Explicit Memory and Affect written by Michelle P. Y. Lee and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Involvement is widely regarded as an important construct in consumer behaviour, particularly in terms of its role in moderating effects of advertising exposure on memory and affect. Effects and processes that characterize the higher end of the low involvement continuum, however, are much better understood in comparison to lower levels. This dissertation attempts to contribute to an understanding of the latter with three experiments that examine the effects of stimulus exposure and repetition on memory (experiments 1 and 2), as well as on affect (experiment 3), under conditions of involvement that may be described as 'very low'. In the first two experiments, using a selective attention procedure, subjects were incidentally exposed to advertising messages. Evidence that these exposures had an impact on memory was sought using two types of memory measures--direct and indirect measures, believed to tap explicit and implicit memory respectively. The results suggest that, despite minimum amounts of attention devoted to processing the advertising messages, there was implicit memory for the advertised brand names as evidenced by an increased propensity to respond with those brand names on the indirect measures of brand name generation (experiment 1), consideration set formation and choice (experiment 2). A concomitant finding was poor explicit memory for the same brand names. These results were, however, moderated by repetition status (1 exposure vs, 3 exposures) of the brand names at exposure. The third experiment examined, within the context of the mere exposure effect, the effects of perceptual fluency and conceptual fluency on liking for words encountered under low involvement conditions. In particular, the proposition that both types of fluency can give rise to the mere exposure effect was tested. The results support that proposition and also indicate that perceptual and conceptual fluency operated independently in generating the observed effects. Moreover, the effects on recognition bore similarity to that found for, affect. Repetition of the words was also found to have a moderating influence.

Book Effects of Stimulus Exposure on Information Processing  microform    an Implicit Memory Perspective

Download or read book Effects of Stimulus Exposure on Information Processing microform an Implicit Memory Perspective written by Angela Yuk-kei Lee and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implicit and Explicit Memory for Novel  Nonverbval Stimuli

Download or read book Implicit and Explicit Memory for Novel Nonverbval Stimuli written by Gail Fern Musen and published by . This book was released on 1989 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implicit Memory

    Book Details:
  • Author : Peter Graf
  • Publisher : Psychology Press
  • Release : 2013-12-02
  • ISBN : 131778233X
  • Pages : 380 pages

Download or read book Implicit Memory written by Peter Graf and published by Psychology Press. This book was released on 2013-12-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The immense growth of research on implicit and explicit memory is making it difficult to keep up with new methods and findings, to gauge the implications of new discoveries, and to ferret out new directions in research and theory development. The present volume provides a status report of work on implicit and explicit memory in the three areas that have contributed the bulk of what is known about this domain -- cognitive psychology, lifespan developmental psychology, and neuropsychology. Highlighting developments in methods, critical findings, and theoretical positions, this volume outlines promising new research directions. By so doing, it provides the reader with a multi-disciplinary perspective on implicit and explicit memory, and thereby enables a cross- fertilization of ideas and research. The chapters that make up this volume were written by experts on the topic of implicit and explicit memory. These contributors were asked to write for a broad audience -- for their colleagues from allied disciplines, for new researchers, for advanced undergraduate and graduate students -- to help them gain a comprehensive overview of the mushrooming research on this topic, grasp the most fundamental empirical and theoretical issues, and focus on new research directions.

Book Implicit Memory

    Book Details:
  • Author : Stephan Lewandowsky
  • Publisher : Psychology Press
  • Release : 2014-01-14
  • ISBN : 1317784936
  • Pages : 344 pages

Download or read book Implicit Memory written by Stephan Lewandowsky and published by Psychology Press. This book was released on 2014-01-14 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first to focus exclusively on implicit memory research, this book documents the proceedings of a meeting held in Perth, Australia where leading researchers in the field exchanged ideas, data, and predictions about theoretical issues. In addition to reporting new information on a variety of topics, integrating previous findings, and proposing new theoretical approaches to implicit memory, the book also contains critical commentaries by highly regarded area specialists.

Book The Effects of Repression on Attention and Memory for Self Relevant and Non Self Relevant Stimuli

Download or read book The Effects of Repression on Attention and Memory for Self Relevant and Non Self Relevant Stimuli written by Judiann McNiff and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study investigated the effects of anxiety and social desirability on information processing for a stressful audio depicting either self-relevant or non-self-relevant stimuli. Sixty-two undergraduates were randomly assigned to listen to either stimulus condition describing a serious car accident. Participants completed an attention latency task during the audio clip. An explicit memory and implicit memory task were compelted after the task. Results indicate that indivduals reporting low levels of social desirability responded slower and had lower accuracy for the attention task in the non-self-relevant condition relative to the self-relevant condition. No significant interactions were found for explicit and implicit memory. Low levels of anxiety were associated with lower levels of positive affect for the self-relevant condition relative to the non-self-relevant condition. In light of these findings, results are discussed with respect to examining the underlying mechanisms of repression, and its effects on reduced information processing of traumatic events. .

Book Implicit and Explicit Memory

Download or read book Implicit and Explicit Memory written by Kristen Weede Alexander and published by . This book was released on 2002 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Effect of Contextual Variations on Implicit and Explicit Memory Performance  microform

Download or read book The Effect of Contextual Variations on Implicit and Explicit Memory Performance microform written by Leslie Ann MacGregor and published by Ann Arbor, Mich. : University Microfilms International. This book was released on 1993 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Effects of Attention and Repetition on Implicit and Explicit Memory

Download or read book The Effects of Attention and Repetition on Implicit and Explicit Memory written by Jeanette E. Doyle and published by . This book was released on 1991 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Modulating False and Veridical Memory

Download or read book Modulating False and Veridical Memory written by Sarah Nicola Garfinkel and published by . This book was released on 2006 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implicit Memory for New Associations  microform    an Interactive Process Approach

Download or read book Implicit Memory for New Associations microform an Interactive Process Approach written by Angela Micco and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1990 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Repetition and Retrieval Effects in Explicit and Implicit Memory Tasks

Download or read book Repetition and Retrieval Effects in Explicit and Implicit Memory Tasks written by Steven James Roodenrys and published by . This book was released on 1990 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book American Doctoral Dissertations

Download or read book American Doctoral Dissertations written by and published by . This book was released on 2000 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: