Download or read book Low Budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2009 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line

Download or read book Low budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is - an essential investment. In Low-Budget Marketing for Rookies you will learn: • The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success. • How to identify your key customers, how to look after them, and how to find more people like them for future marketing success. • How to stand out from your competition and create a compelling offer to attract new and repeat business. • How to write powerful sales copy. • How to avoid the DIY marketing disasters that can scream "amateur" at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner, this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense - and this book!

Download or read book Low Budget Marketing for Rookies written by LID Editorial and published by . This book was released on 2014 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is - an essential investment. In Low-Budget Marketing for Rookies you will learn: " The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success." How to identify your key customers, how to look after them, and how to find more people like them for future marketing success." How to stand out from your competition and create a compelling offer to attract new and repeat business." How to write powerful sales copy." How to avoid the DIY marketing disasters that can scream "amateur" at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner, this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense - and this book!

Download or read book Zero Budget Marketing written by Katya Kohen and published by Createspace Independent Publishing Platform. This book was released on 2015-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a business is tough, and the competition is real. Today, there are more options than ever before, and gaining access to market share is a true test of success. A large percentage of new businesses fail due to a lack of good marketing. Marketing can be tricky and expensive; however, it doesn't have to be either of those things. Zero Budget Marketing is a guide to show entrepreneurs how to use low-budget marketing techniques to gain an advantage and succeed over their peers. Learn about different types of popular marketing techniques and methods that could benefit you. Zero Budget Marketing will also show the importance of measuring the return on investment (ROI) on each defined marketing strategy. This is a great way to measure the success of a new business, and to know if any adjustments to the strategies need to be made. This guide will help with optimizing the ROI on various marketing activities. There are two key factors that make Zero Budget Marketing successful, and any small business or entrepreneur can put them to use. We've turned our two-man operation into a profitable business that has been featured on popular shows such as Today, Last Call with Carson Daly, and NY1, as well as across the US and international media channels. The keys to our success were a unique business idea and clever marketing-marketing with little or no money. Whether you're looking to learn how to market on the cheap or to learn how to use new and easy marketing techniques, the answer is: Zero Budget Marketing.All the profit from the sales of all Ekaterina's books is donated to a charity fund called "Change one Life" that connects orphans with families. More information about this fund: https://www.globalgiving.org/projects/help-russian-orphans-find-a-family/

Download or read book Low Budget Marketing Techniques written by Secrets of Small Business Ownership Editors and published by . This book was released on 1999-05-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book High Impact Low Budget Marketing written by Joseph J. Keel and published by . This book was released on 1993 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book DIY Marketing for Beginners Your Guide to Maximizing Your Marketing on a Minimal Budget written by O. Michele Giacomini and published by . This book was released on 2019-09-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory Guidebook for beginners to DIY Marketing. This guidebook walks beginners through the foundation of DIY marketing to maximize their marketing on a minimal budget with suggestions and tips.

Download or read book Beyond Mobile written by M. Lindgren and published by Springer. This book was released on 2002-03-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

Download or read book Tradeshow Success written by Timothy Patterson and published by . This book was released on 2015-10-21 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: So...you're in charge of planning your company's trade show marketing strategy. Don't freak out! This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion. Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead. Building your business can seem like a daunting task, but whether you're new to promotion or this isn't your first rodeo, Patterson's fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.

Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Download or read book Broke Millennial Takes On Investing written by Erin Lowry and published by Penguin. This book was released on 2019-04-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to investing basics by the author of Broke Millennial, for anyone who feels like they aren't ready (or rich enough) to get into the market Millennials want to learn how to start investing. The problem is that most have no idea where to begin. There's a significant lack of information out there catering to the concerns of new millennial investors, such as: * Should I invest while paying down student loans? * How do I invest in a socially responsible way? * What about robo-advisors and apps--are any of them any good? * Where can I look online for investment advice? In this second book in the Broke Millennial series, Erin Lowry answers those questions and delivers all of the investment basics in one easy-to-digest package. Tackling topics ranging from common terminology to how to handle your anxiety to retirement savings and even how to actually buy and sell a stock, this hands-on guide will help any investment newbie become a confident player in the market on their way to building wealth.

Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.

Download or read book Serious Money written by Richard A. Ferri and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your stockbroker look out for your best interest? Not likely, says author Rick Ferri. In his hard-hitting books, Ferri reveals Wall Streets darkest secret: most stockbrokers and financial advisors are not investment wizards out to make you rich, but rather peddlers of expensive investment products designed to make money from you, not for you. Ferri exposes the dubious sales practices of brokers and other financial consultants and explains why many of their recommendations are doomed to fail. He then provides clear and useful advice that readers can use to turn what they earn into a secure financial future.

Download or read book The Entrepreneur s Guide to Getting Your Shit Together written by John Carlton and published by . This book was released on 2013-07-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As soon as the Web became viable for entrepreneur marketers in the early 2000's, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers...... as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you're about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments... and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.If you have a great product or service, then shame on you if you don't learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It's your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.About the author:John Carlton's notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:He started out as the "bad boy" freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn't pull off (because they didn't understand street-level salesmanship)... He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)... while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)... And he pioneered the now-common use of killer "old school" persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John's been called "the most respected and ripped-off copywriting wizard alive", because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the "go-to-teacher" for helping entrepreneurs learn how to craft ads that get results. His first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel", is still cited as a primary resource by the best writers working today.

Download or read book Trading Price Action Trends written by Al Brooks and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to profiting from institutional trading trends The key to being a successful trader is finding a system that works and sticking with it. Author Al Brooks has done just that. By simplifying his trading system and trading only 5-minute price charts he's found a way to capture profits regardless of market direction or economic climate. His first book, Reading Price Charts Bar by Bar, offered an informative examination of his system, but it didn't allow him to get into the real nuts and bolts of the approach. Now, with this new series of books, Brooks takes you step by step through the entire process. By breaking down his trading system into its simplest pieces: institutional piggybacking or trend trading (the topic of this particular book in the series), trading ranges, and transitions or reversals, this three book series offers access to Brooks' successful methodology. Price Action Trends Bar by Bar describes in detail what individual bars and combinations of bars can tell a trader about what institutions are doing. This is critical because the key to making money in trading is to piggyback institutions and you cannot do that unless you understand what the charts are telling you about their behavior. This book will allow you to see what type of trend is unfolding, so can use techniques that are specific to that type of trend to place the right trades. Discusses how to profit from institutional trading trends using technical analysis Outlines a detailed and original trading approach developed over the author's successful career as an independent trader Other books in the series include Price Action Trading Ranges Bar by Bar and Price Action Reversals Bar by Bar If you're looking to make the most of your time in today's markets the trading insights found in Price Action Trends Bar by Bar will help you achieve this goal.

Download or read book Recommendations for Improving the Recruiting and Hiring of Los Angeles Firefighters written by Chaitra M. Hardison and published by Rand Corporation. This book was released on 2015-01-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the Los Angeles Fire Department’s hiring practices as of June 2014 and outlines a recommended new firefighter hiring process that is intended to increase efficiency of the hiring process, bolster the evidence supporting the validity of it, and make it more transparent and inclusive.

Download or read book The Black Mile written by Mark Dawson and published by Createspace Independent Publishing Platform. This book was released on 2013-01-25 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: London, 1940: the Luftwaffe blitzes London every night for fifty-seven nights. Houses, shops and entire streets are wiped from the map. The underworld is in flux: the Italian criminals who dominated the West End have been interned and now their rivals are fighting to replace them. Meanwhile, hidden in the shadows, the Black-Out Ripper sharpens his knife and sets to his grisly work. Henry Irving is a disgraced reporter on a Fleet Street scandal rag. Genius detective sergeant Charlie Murphy is a fresh face in the Metropolitan police, hunting corrupt colleagues but blinkered by ambition and jealousy. His brother, detective inspector Frank Murphy, searches frantically for his runaway daughter, terrified that she will be the killer's next victim. As the Ripper stalks the terrified streets, the three men discover that his handiwork is not quite what it seems. Conspirators are afoot, taking advantage of the chaos to settle old scores. The murders invade the lives of the victims and victimizers on both sides of the law, as everyone is sucked deeper and deeper into Soho's black heart. Based on a little known true story, The Black Mile is a rollercoaster ride of a novel that was previously the most downloaded novel on the Kindle Store. If you enjoy the thrillers of James Elroy, Peter James and Dennis Lehane, you'll love THE BLACK MILE. PRAISE FOR MARK DAWSON 'A brilliant debut novel from a very promising writer.' Subject 'Ultra-addictive, super-stylish - a viciously good novel.' Toby Litt. 'A talent to be watched.' Birmingham Post PRAISE FOR THE BLACK MILE 'This is far and above the best small/independently published novel I have ever had the pleasure of reading.' The Kindle Book Review 'Dawson has shown himself to be a true master of suspense'. Siobian Minish 'A first class historical mystery.' Luke Walker 'This book is worth it for the arcane London slang alone. Fascinating. If want to get a feel for what it was like during the early part of WWII this will knock you out. If you like character development you'll love it. If you like peeking in on the lives of people in a long gone world -- you really love it.' David E Johnson