Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by . This book was released on 2010 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Download or read book Gimme Some Sugar written by Sawyer Bennett and published by Big Dog Books, LLC. This book was released on 2019-06-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Larkin Mancinkus prides herself on making the town of Whynot, North Carolina just a little sweeter. As owner of Sweet Cakes Bakery, Larkin gets all the town gossip – the sugar, the spice, and the everything not so nice. So when she finds herself on the tip of everyone’s tongue thanks to an encounter with a mysterious and handsome stranger, she learns the true meaning of ‘if you can’t stand the heat, get out of the kitchen.’ Deacon Locke has spent his life traveling the world with no particular destination in mind. But when he rolls into Whynot on his Harley, he just knows there is something different about this town. What he doesn’t know is that out of all the places he’s traveled and all the people he’s met, the gorgeous bakery owner might just entice him to put down some solid roots. Come on down to see what’s cookin’ between Larkin and Deacon!

Download or read book Greek Rural Postmen and Their Cancellation Numbers written by Derek Willan and published by . This book was released on 1994 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cachets / numbered handstamps of Greece / cancellation types / Nummernstempel.

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Download or read book I Will Survive written by Gloria Gaynor and published by Macmillan + ORM. This book was released on 2014-03-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.

Download or read book Viewer Discretion Advised written by Jeffrey Michael McCall and published by Rowman & Littlefield. This book was released on 2007 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the influence of mass media in the United States; discussing media awareness, the first amendment, objectionable content, news, politics, its effects on children, what people can do to change it, and more.

Download or read book Up From Liberalism written by William F. Buckley Jr. and published by Pickle Partners Publishing. This book was released on 2016-08-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: William Frank Buckley Jr.’s third book, originally published in 1959, is an urbane and controversial attack on the manners and meaning of American Liberalism in the 1950s. His thesis is that the leading American liberals can be shown, in their speeches and statements, in the tacit premises that underlie their words and deeds, to be suffering from a long, but definable list of social and philosophical prejudices. “Up From Liberalism” examines the root assumptions of the Liberalism of his era and asks the startling question: do the actions of prominent liberalism derive from the attributes of Liberalism? “This book of mind and heart, wit and eloquence, by the chief spokesman for the young conservative revival in this country, must be read and understood, to understand what is going on in America.”—Senator Barry Goldwater “A guide for Americans who want to stay free in a country where pressures against individual freedom are coming from every direction.”—Charleston Nines & Courier “He is at top form...clear and penetrating...A slashing attack against the thinking of today’s pseudo-liberals.”—Colorado Springs Gazette Telegraph “The most exciting book of the Fall.”—New York Mirror “Mr. Buckley is one of the most articulate of the critics of today’s liberalism and deserves to be heard.”—Washington Star “Buckley brilliantly excoriates a philosophy he calls liberalism.”—Newsweek “A skilled debater, a trenchant stylist...a man of agile and independent mind...He belongs in the great American tradition of protest and he deserve his audience.”—New York Herald Tribune

Download or read book The Pittsburgh Club written by Pittsburgh Club and published by . This book was released on 1904 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The President s Kitchen Cabinet written by Adrian Miller and published by UNC Press Books. This book was released on 2017-02-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NAACP Image Award Finalist for Outstanding Literary Work—Non Fiction James Beard award–winning author Adrian Miller vividly tells the stories of the African Americans who worked in the presidential food service as chefs, personal cooks, butlers, stewards, and servers for every First Family since George and Martha Washington. Miller brings together the names and words of more than 150 black men and women who played remarkable roles in unforgettable events in the nation's history. Daisy McAfee Bonner, for example, FDR's cook at his Warm Springs retreat, described the president's final day on earth in 1945, when he was struck down just as his lunchtime cheese souffle emerged from the oven. Sorrowfully, but with a cook's pride, she recalled, "He never ate that souffle, but it never fell until the minute he died." A treasury of information about cooking techniques and equipment, the book includes twenty recipes for which black chefs were celebrated. From Samuel Fraunces's "onions done in the Brazilian way" for George Washington to Zephyr Wright's popovers, beloved by LBJ's family, Miller highlights African Americans' contributions to our shared American foodways. Surveying the labor of enslaved people during the antebellum period and the gradual opening of employment after Emancipation, Miller highlights how food-related work slowly became professionalized and the important part African Americans played in that process. His chronicle of the daily table in the White House proclaims a fascinating new American story.

Download or read book No Greater Love written by Helen Baylor and published by Vision Publishing (Carson, CA). This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look at Helen Baylor today and you don't see the anguish of childhood molestation, the isolation resulting from teen-age pregnancy, the desperation of being strung out on drugs, the vulnerability of being homeless, the numbing fear of having witnessed a murder or the pain of being forced to sell her body. You're too caught up in the purity of her singing, the anointing on her voice. You hear the joy of a changed life. As a gospel singer, Helen has few peers. There are many who are better known than she but few who can sing from such depth of conviction -- and with such passion. Her story is raw and compromised. She tells of becoming a teen-age singing sensation, of joining the cast of Hair, of hooking up with the Ike and Tina Turner Review, the Captain & Tennille, a Chaka Khan and Rufus. Then she tells of her friendship with cocaine and her promiscuity. She tells of bright highs and dark lows. She tells of the underside of life and of her glorious deliverance through Jesus Christ. For Helen Baylor, there truly is no greater love.

Download or read book Cerealizing America written by Scott Bruce and published by . This book was released on 1995-03-23 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakfast cereal has a colorful past that has remained hidden--until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.