Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book The Art of Cello Playing written by Louis Potter and published by Alfred Music. This book was released on 1995-11-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's stated purpose in writing The Art of Cello Playing is to present a progressive sequence of commentary and material as a basis for acquiring a sound technical foundation and basic playing competence to prepare the player for exploring the rich solo, orchestral, and chamber music literature of the instrument. To that end he has produced a comprehensive textbook and reference manual on beginning to advanced cello technique with emphasis on the vital beginning foundation. Louis Potter Jr., is particularly well qualified to make this contribution from his wide experience in teaching both classes and individuals at Michigan State University and at National Music Camp, Interlochen, Michigan.
Download or read book Instrumentation and Orchestration written by Alfred Blatter and published by Cengage Learning. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition features a new discussion of the bugle, information on percussion instruments of American and African origin, an extensively rewritten section on the organ, and the addition of Spanish terms to the existing English, French, German, and Italian. Appendixes on MIDI, guitar fingering, and guitar chords are new to the second edition, and the material on electronic instruments and electronic sound modification has been revised and expanded. The revision also includes nearly 100 new musical examples.
Download or read book Mr Goodchord s Almanac of Guitar Voice leading written by Mick Goodrick and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Tribute To Ella Fitzgerald written by Ella Fitzgerald and published by . This book was released on 1999 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Flamenco Classical Guitar Tradition written by JUAN SERRANO and published by Mel Bay Publications. This book was released on 2010-10-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This beginning guitar method is written for aspiring classical or flamenco guitarists who want to learn how to read music up to the intermediate level. Music from the Spanish tradition such as Romanza, Pica-Pica, El Vito, Café de las Chinitas, Perfidía, La Virgen de la Macarena and flamenco music of Juan Serrano provides a technical and musical foundation that improves facility in playing scales, arpeggios, tremelo, and rasgueado.Tablature is not included as the one of the primary aims of this book is to improve note reading and the comprehension of the fundamental elements of music. Performances of all musical examples are available online that includes one performance at tempo for each of the more than 230 musical examples. Short repertoire pieces from Gaspar Sanz, Dionisio Aguado, Fernando Sor, Mauro Guiliani, Ferdinand Carulli, and Mateo Carcassi are included at the end of the book and are repertoire studies that will prepare guitarists for further study in classical and/or flamenco guitar.
Download or read book Classic Tangos for Guitar written by Ole Halen and published by Mel Bay Publications. This book was released on 2010-10-07 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to some deep-seated cultural irony known only to its native population, the Argentine tango has a profound grip on Finland where dance clubs and popular singers thrive on this particular style of music. In this collection, Finnish guitarist Òle Halen shares his enthusiasm for the genre by presenting tangos for solo guitar by some of the best Latin American and Spanish tango composer/guitarists, plus transcriptions and arrangements by such luminaries as Francisco Tárrega and Daniel Fortea of Spanish and Italian works originally composed for instruments other than the guitar. Written in standard notation and tablature.
Download or read book The Truly Disadvantaged written by William Julius Wilson and published by University of Chicago Press. This book was released on 2012-06-29 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: An assessment of the relationship between race and poverty in the United States, and potential solutions for the issue. Renowned American sociologist William Julius Wilson takes a look at the social transformation of inner-city ghettos, offering a sharp evaluation of the convergence of race and poverty. Rejecting both conservative and liberal interpretations of life in the inner city, Wilson offers essential information and several solutions to policymakers. The Truly Disadvantaged is a wide-ranging examination, looking at the relationship between race, employment, and education from the 1950s onwards, with surprising and provocative findings. This second edition also includes a new afterword from Wilson himself that brings the book up to date and offers fresh insight into its findings. Praise for The Truly Disadvantaged “The Truly Disadvantaged should spur critical thinking in many quarters about the causes and possible remedies for inner city poverty. As policymakers grapple with the problems of an enlarged underclass they—as well as community leaders and all concerned Americans of all races—would be advised to examine Mr. Wilson’s incisive analysis.” —Robert Greenstein, New York Times Book Review “The Truly Disadvantaged not only assembles a vast array of data gleamed from the works of specialists, it offers much new information and analysis. Wilson has asked the hard questions, he has done his homework, and he has dared to speak unpopular truths.” —Los Angeles Times Book Review “Required reading for anyone, presidential candidate or private citizen, who really wants to address the growing plight of the black urban underclass.” —David J. Garrow, Washington Post Book World
Download or read book Latin American Jazz for Fingerstyle Guitar written by John Zaradin and published by Mel Bay Publications. This book was released on 2011-02-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: England's John Zaradin is a gifted performer both in jazz and in the field of classic guitar. He is especially knowledgeable in the wide and diverse world of Latin American guitar solo and rhythm styles. This book contains six solos based on the Rumba Rhythm (Mosaico de Rumbas) and six solos in the Bossa-Samba mode (Ambientes Brasileiras). Each solo is scored in both notation and tablature and reflects the vitality, rhythm, and improvisatory nature of this idiom.
Download or read book Tuning the Guitar By Ear written by GERALD H. KLICKSTEIN and published by Mel Bay Publications. This book was released on 2010-10-07 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most complete guitar tuning method ever published. Written by one of America's leading guitar teachers and designed for all guitarists, from beginners to professionals, this book offers a practical new approach to tuning the guitar. This system is equally effective for all types of guitars and even includes the principal alternate tunings used in classic guitar performance: dropped-D, low-G (DGDGBE), and the lowered third string (G to F#) but otherwise normal tuning often used to emulate the lute or vihuela. Using the principles described in this book and conveyed purely through diagrams, any guitarists can learn to tune with precision and confidence.
Download or read book Cantus Altus written by and published by . This book was released on 1588 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Work Disappears written by William Julius Wilson and published by Vintage. This book was released on 2011-06-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wilson, one of our foremost authorities on race and poverty, challenges decades of liberal and conservative pieties to look squarely at the devastating effects that joblessness has had on our urban ghettos. Marshaling a vast array of data and the personal stories of hundreds of men and women, Wilson persuasively argues that problems endemic to America's inner cities--from fatherless households to drugs and violent crime--stem directly from the disappearance of blue-collar jobs in the wake of a globalized economy. Wilson's achievement is to portray this crisis as one that affects all Americans, and to propose solutions whose benefits would be felt across our society. At a time when welfare is ending and our country's racial dialectic is more strained than ever, When Work Disappears is a sane, courageous, and desperately important work. "Wilson is the keenest liberal analyst of the most perplexing of all American problems...[This book is] more ambitious and more accessible than anything he has done before." --The New Yorker
Download or read book New Dimensions in Classical Guitar for Children written by Sonia Michelson and published by Mel Bay Publications. This book was released on 2011-01-13 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This method is time tested, innovative, and has proven successful in imparting essential concepts of musicianship and classic guitar performance to children. It's realistic approach to early childhood education utilizes important concepts inspired by the writings of both Suzuki and Kodaly. This method stimulates musical imagination and ability through guitar techniques, eurhythmics, and listening and theory games. Students also learn by participating in movement, singing, and guitar performance.
Download or read book 25 Etudes Esquisses for Guitar written by Gerald Garcia and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic guitar studies is intended for the intermediate guitarist. As a whole, these etudes emulate the content of Carcassi's famed 25 Etudes, yet in a more contemporary harmonic and rhythmic idiom. These pieces are also distinguished in that they are not only valuable as left and right-hand technical exercises- but also as valid, pleasurable concert repertoire. The first ten etudes 11-20 focus on the use of the a finger in combination with i and m. Etudes 4,7,11,13,15, and 17 also concentrate on left-hand slurs. The final five etudes were composed as - and intended to be performed- as a set with each piece dedicated to a particular Latin American composer.
Download or read book The Declining Significance of Race written by William J. Wilson and published by . This book was released on 1980-01 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws attention to growing distinctions within the Black community as impoverished Blacks grow less and less able to compete with educated Blacks for social status, economic rewards, and power
Download or read book Ex Ovo written by Dušan Bogdanović and published by Saint-Nicolas, Québec : Doberman-Yppan. This book was released on 2006 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Melodious Accord written by Alice Parker and published by . This book was released on 1991 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
