Download or read book Long term Evaluation of Individualized Marketing Programs for Travel Demand Management written by Jennifer Dill and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research examines the use of individualized marketing as a transportation demand management (TDM) strategy, using the City of Portland's SmartTrips program. This research project has two specific aims: (1) to evaluate whether the benefits of these individualized marketing programs continue to at least one year after the project ends; and (2) to examine whether the theory of planned behavior (TPB) can help explain the behavior changes identified. Surveys of residents conducted one or two years after the original program found that the share of daily trips made driving alone, walking, and bicycling were comparable to that found in the previous follow-up surveys, still significantly lower (for driving alone) or higher (for walking and bicycling) than the pre-surveys. This may indicate that the SmartTrips program was effective at changing behavior for a longer time period than previously measured. The theory of planned behavior (TPB) models were effective at explaining travel behavior. The models showed that attitudes, social norms, and perceived behavioral control explain a large share (45-55%) of the variance in travel behavior. The relative influence of each component of the model differed some by mode. The findings support previous research that individualized marketing programs can be effective at changing people's travel behavior. The findings indicate that the benefits of the programs may extend beyond one year and up to at least two years. However, the research also found that the programs may not be as effective in environments that are less conducive to walking, bicycling, and transit. The research also found that attitudes, norms, and perceptions play a large role in travel decisions. To be most effective, individualized marketing programs need to influence these factors, though efforts that focus on social norms to influence travel behavior may be less effective than those that include attitudinal and behavioral control components. Sensitivity to regional characteristics and the specific travel mode that is the target of interest is also warranted"--Technical report documentation page.
Download or read book Transportation Planning Handbook written by ITE (Institute of Transportation Engineers) and published by John Wiley & Sons. This book was released on 2016-08-01 with total page 1204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-disciplinary approach to transportation planning fundamentals The Transportation Planning Handbook is a comprehensive, practice-oriented reference that presents the fundamental concepts of transportation planning alongside proven techniques. This new fourth edition is more strongly focused on serving the needs of all users, the role of safety in the planning process, and transportation planning in the context of societal concerns, including the development of more sustainable transportation solutions. The content structure has been redesigned with a new format that promotes a more functionally driven multimodal approach to planning, design, and implementation, including guidance toward the latest tools and technology. The material has been updated to reflect the latest changes to major transportation resources such as the HCM, MUTCD, HSM, and more, including the most current ADA accessibility regulations. Transportation planning has historically followed the rational planning model of defining objectives, identifying problems, generating and evaluating alternatives, and developing plans. Planners are increasingly expected to adopt a more multi-disciplinary approach, especially in light of the rising importance of sustainability and environmental concerns. This book presents the fundamentals of transportation planning in a multidisciplinary context, giving readers a practical reference for day-to-day answers. Serve the needs of all users Incorporate safety into the planning process Examine the latest transportation planning software packages Get up to date on the latest standards, recommendations, and codes Developed by The Institute of Transportation Engineers, this book is the culmination of over seventy years of transportation planning solutions, fully updated to reflect the needs of a changing society. For a comprehensive guide with practical answers, The Transportation Planning Handbook is an essential reference.
Download or read book Sustainable Energy efficient Transportation Infrastructure written by United States. Congress. House. Committee on Science and Technology (2007). Subcommittee on Technology and Innovation and published by . This book was released on 2008 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Discrete Choice Modelling and Air Travel Demand written by Professor Laurie A Garrow and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, airline practitioners and academics have started to explore new ways to model airline passenger demand using discrete choice methods. This book provides an introduction to discrete choice models and uses extensive examples to illustrate how these models have been used in the airline industry. These examples span network planning, revenue management, and pricing applications. Numerous examples of fundamental logit modeling concepts are covered in the text, including probability calculations, value of time calculations, elasticity calculations, nested and non-nested likelihood ratio tests, etc. The core chapters of the book are written at a level appropriate for airline practitioners and graduate students with operations research or travel demand modeling backgrounds. Given the majority of discrete choice modeling advancements in transportation evolved from urban travel demand studies, the introduction first orients readers from different backgrounds by highlighting major distinctions between aviation and urban travel demand studies. This is followed by an in-depth treatment of two of the most common discrete choice models, namely the multinomial and nested logit models. More advanced discrete choice models are covered, including mixed logit models and generalized extreme value models that belong to the generalized nested logit class and/or the network generalized extreme value class. An emphasis is placed on highlighting open research questions associated with these models that will be of particular interest to operations research students. Practical modeling issues related to data and estimation software are also addressed, and an extensive modeling exercise focused on the interpretation and application of statistical tests used to guide the selection of a preferred model specification is included; the modeling exercise uses itinerary choice data from a major airline. The text concludes with a discussion of on-going customer modeling research in aviation. Discrete Choice Modelling and Air Travel Demand is enriched by a comprehensive set of technical appendices that will be of particular interest to advanced students of discrete choice modeling theory. The appendices also include detailed proofs of the multinomial and nested logit models and derivations of measures used to represent competition among alternatives, namely correlation, direct-elasticities, and cross-elasticities.
Download or read book Handbook of Public Transport Research written by Graham Currie and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive overview and analysis of the latest research in the growing field of public transport studies, this Handbook looks at the impact of urbanisation and the growth of mega-cities on public transport. Chapters examine the significant challenges facing the field that require new and original solutions, including congestion and environmental relief, and the social equity objectives that justify public transport in cities.
Download or read book Management and International Review written by Wolfgang Weber and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Effective Management of Long Term Care Facilities written by Douglas Singh and published by Jones & Bartlett Learning. This book was released on 2010-02-18 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Management of Long-Term Care Facilities explores the complex operations of the long-term care facility and offers critical skills to current and future nursing home administrators for delivering quality, cost-effective services. The Second Edition has been thoroughly revised and reorganized to offer a more cohesive presentation of the material. New chapters that have been added cover the long-term care industry, long-term care policy, and supportive case studies that incorporate management and patient care issues.
Download or read book Truth from the Valley written by Mark Settle and published by CRC Press. This book was released on 2020-01-24 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management challenges faced by IT leaders in Silicon Valley will eventually be encountered by IT leaders everywhere. Successful Silicon Valley firms operate in radically different ways when compared with their conventional Fortune 500 counterparts. Valley firms rely almost exclusively on cloud-based business applications and cloud-computing resources to conduct daily business. In addition, they are increasingly relying on artificial intelligence and machine-learning tools to extract business information from vast quantities of data. Valley firms are operating on the leading edge of the changes taking place within the IT industry. In some cases, they are literally defining the leading edge of such changes! Truth from the Valley provides insight into ways in which people, process, and technology management challenges have been addressed by IT leaders in Silicon Valley. This book provides a comprehensive portrayal of the trends that will shape IT management practices in the next decade, and it challenges its readers to find ways of converting these challenges into opportunities that will enable their organizations to become more efficient, more impactful, and more business relevant in the future.
Download or read book Computerworld written by and published by . This book was released on 1982-10-18 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Euromobile written by Peter Nijkamp and published by . This book was released on 1990 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Good,No Highlights or Markup,all pages are intact.
Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Download or read book Using Market Research to Improve Management of Transportation Systems written by Susan Cowan Jakubiak and published by Transportation Research Board. This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings on Plant Closing Problems written by United States. Congress. House. Committee on Education and Labor. Subcommittee on Labor-Management Relations and published by . This book was released on 1980 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1989 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
