Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad 360 written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Download or read book The Handbook of Political Economy of Communications written by Janet Wasko and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core element in university programmes around the world. The Handbook of Political Economy of Communications offers students and scholars a comprehensive, authoritative, up-to-date and accessible overview of key areas and debates. Combines overviews of core ideas with new case study materials and the best of contemporary theorization and research Written many of the best known authors in the field Includes an international line-up of contributors, drawn from the key markets of North and Latin America, Europe, Australasia, and the Far East
Download or read book Global Mexican Cinema written by Maricruz Ricalde and published by Bloomsbury Publishing. This book was released on 2013-10-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The golden age of Mexican cinema, which spanned the 1930s through to the 1950s, saw Mexico's film industry become one of the most productive in the world, exercising a decisive influence on national culture and identity. In the first major study of the global reception and impact of Mexican Golden Age cinema, this book captures the key aspects of its international success, from its role in forming a nostalgic cultural landscape for Mexican emigrants working in the United States, to its economic and cultural influence on Latin America, Spain and Yugoslavia. Challenging existing perceptions, the authors reveal how its film industry helped establish Mexico as a long standing centre of cultural influence for the Spanish-speaking world and beyond.
Download or read book Comunicaci n digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Download or read book forum for inter american research Vol 6 written by Wilfried Raussert and published by BoD – Books on Demand. This book was released on 2023-07-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 6 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.
Download or read book El medio ambiente en el nuevo universo audiovisual written by León Anguiano, Bienvenido (coord.) and published by Editorial UOC. This book was released on 2016-11-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: El nuevo ecosistema audiovisual, en el que las televisiones tratan de convivir con Internet, ofrece grandes posibilidades para informar, sensibilizar y educar al público sobre los retos ambientales a los que se enfrenta nuestra sociedad. Sin embargo, la investigación pone de manifiesto que los medios no han estado a la altura del envite, debido a la complejidad de las cuestiones ambientales, la siempre difícil relación de la ciencia con los medios de comunicación y la creciente tendencia hacia el infoentretenimiento. El medio ambiente en el nuevo universo audiovisual es el resultado tangible de un rico debate generado en la octava edición del foro «Transformar la televisión», reunido en La Casa Encendida, centro social y cultural de Fundación Montemadrid. En las páginas de este volumen, una decena de expertos en la materia analizan, con rigor y valentía, la representación audiovisual del medio ambiente en este nuevo paradigma comunicativo, en el que los formatos televisivos tradicionales han perdido peso y el vídeo en línea ha alcanzado un notable desarrollo, impulsado por las redes sociales.
Download or read book Feminist Challenges in the Social Sciences written by Mari Luz Esteban and published by Center for Basque Studies. This book was released on 2010 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Collection of articles on academic feminism, gender relations and history in the Basque Country"--Provided by publisher.
Download or read book IFDA Dossier written by International Foundation for Development Alternatives and published by . This book was released on 1990 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book forum for inter american research Vol 5 written by Wilfried Raussert and published by BoD – Books on Demand. This book was released on 2023-07-20 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 5 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.
Download or read book Mobile and Entangled America s written by Maryemma Graham and published by Routledge. This book was released on 2016-05-12 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A superb combination of focused case studies and high level conceptual thinking, this volume is an important monument in the ongoing development of Inter-American studies The articles gathered here closely examine a wide variety of cultural phenomena implicated in the 'entanglements' which have defined the history of the Americas. From religious networks to music and dance, and across a range of literary and artistic works, the mobility of people, objects, and ideas in the Americas is expertly mapped. At the same time, the book represents a serious enterprise of theory-building. Drawing on the histories of postcolonial thought, mobility studies, and work on human migration, Mobile and Entangled America(s) clearly establishes a new interdisciplinary field attentive both to the complexities of cultural form and the pervasiveness of power relations. Each article stands as a significant piece of scholarship on its own, but all are in dialogue with each other. The result is a richly satisfying and important volume of cultural scholarship.
Download or read book Handbook of Research on Citizenship and Heritage Education written by Delgado-Algarra, Emilio José and published by IGI Global. This book was released on 2020-01-31 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural competence in education promotes civic engagement among students. Providing students with educational opportunities to understand various cultural and political perspectives allows for higher cultural competence and a greater understanding of civic engagement for those students. The Handbook of Research on Citizenship and Heritage Education is a critical scholarly book that provides relevant and current research on citizenship and heritage education aimed at promoting active participation and the transformation of society. Readers will come to understand the role of heritage as a symbolic identity source that facilitates the understanding of the present and the past, highlighting the value of teaching. Additionally, it offers a source for the design of didactic proposals that promote active participation and the critical conservation of heritage. Featuring a range of topics such as educational policy, curriculum design, and political science, this book is ideal for educators, academicians, administrators, political scientists, policymakers, researchers, and students.
Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Comunicaci n de instituciones p blicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Download or read book Privacidad transparencia y ticas renovadas written by Eliza Ribeiro de Oliveira and published by Lulu.com. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
