Download or read book Lipstick on a Pig written by Torie Clarke and published by Simon and Schuster. This book was released on 2006-02-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.
Download or read book Let s Put Some Lipstick on this Pig written by Mark McGlinchey and published by . This book was released on 2003-01-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corruption written by Godfrey Harris and published by The Americas Group. This book was released on 2003 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: While corruption is most noticeable in government agencies and among business entities, it also occurs in religious organizations, nonprofit groups, sports teams, and individual families. Because corrupt behavior is not restricted to illegal activities alone, it can impact the fair and efficient operation of society whenever rules are broken, boundaries are trespassed, and standards are lowered. Although it is unlikely that any society will ever be successful in totally preventing corruption, there are steps that can be taken to control its impact and restrict its spreadand more checkpoints, additional guards, and increased openness are not among them.
Download or read book Putting Lipstick on a Pig written by Julie Kitto and published by . This book was released on 2022-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book The Java Module System written by Nicolai Parlog and published by Simon and Schuster. This book was released on 2019-06-26 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Java's much-awaited "Project Jigsaw" is finally here! Java 11 includes a built-in modularity framework, and The Java Module System is your guide to discovering it. In this new book, you'll learn how the module system improves reliability and maintainability, and how it can be used to reduce tight coupling of system components. Foreword by Kevlin Henney. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. You'll find registration instructions inside the print book. About the Technology Packaging code into neat, well-defined units makes it easier to deliver safe and reliable applications. The Java Platform Module System is a language standard for creating these units. With modules, you can closely control how JARs interact and easily identify any missing dependencies at startup. This shift in design is so fundamental that starting with Java 9, all core Java APIs are distributed as modules, and libraries, frameworks, and applications will benefit from doing the same. About the Book The Java Module System is your in-depth guide to creating and using Java modules. With detailed examples and easy-to-understand diagrams, you'll learn the anatomy of a modular Java application. Along the way, you'll master best practices for designing with modules, debugging your modular app, and deploying to production. What's inside The anatomy of a modular Java app Building modules from source to JAR Migrating to modular Java Decoupling dependencies and refining APIs Handling reflection and versioning Customizing runtime images Updated for Java 11 About the Reader Perfect for developers with some Java experience. About the Author Nicolai Parlog is a developer, author, speaker, and trainer. His home is codefx.org. Table of Contents PART 1 - Hello, modules First piece of the puzzle Anatomy of a modular application Defining modules and their properties Building modules from source to JAR Running and debugging modular applications PART 2 - Adapting real-world projects Compatibility challenges when moving to Java 9 or later Recurring challenges when running on Java 9 or later Incremental modularization of existing projects Migration and modularization strategies PART 3 - Advanced module system features Using services to decouple modules Refining dependencies and APIs Reflection in a modular world Module versions: What's possible and what's not Customizing runtime images with jlink Putting the pieces together
Download or read book I ve Still Got It I Just Can t Remember Where I Put It written by Jenna McCarthy and published by Penguin. This book was released on 2014-07-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Middle Age! Please check your functioning internal thermostat and razor-sharp memory at the door and pour yourself a nice, stiff drink... Jenna McCarthy might be forty-something, but she doesn’t feel forty-something. She certainly doesn’t look forty-something. (Actually she does, but she’s in denial so maybe don’t mention it?) And between complaining about how tired she is, trying to remember what she came in here for and wondering whether she drinks too much, she does not have time for a crisis. She has, however, had time to crack the mysterious midlife code. She’s figured out how to tame her muffin top, keep the spark in her marriage and probably not die a fiery hoarder’s death. She’s learned the trick to looking ten years younger and the secret to feeling ten times happier (and it only cost $14.99 plus shipping and handling). And she’s discovered the one thing she will need to do for the rest of ever if she’s going to continue to refuse to “dress her age.” Tackling everything from cosmetic surgery and financial panic to skinny jeans and the meaning of life, I’ve Still Got It... is a middle age manifesto filled with hilarious misadventures, humiliating confessions and occasional (hot) flashes of genius.
Download or read book A Marine a Soldier written by John C. Bird and published by Xlibris Corporation. This book was released on 2012-03-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johannes Andersen was retired, until he was asked to assist the First Marine Division ready for war, mainly the First Force Recon Battalion change from leg to a mechanized organization. He provided the Division Commander notes and ideas, he became known within the Corps. Then Johannes became known to the president of the United States, and by a comedy of events, he became the secretary of defense. He has to prepare to go to war with a philosophy of war that does not meet todays need in fixing what you break.
Download or read book Redneck Words of Wisdom written by Jaimie Muehlhausen and published by Chronicle Books. This book was released on 2006-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people are so dumb / ugly / mad / crazy that civilized adjectives cannot describe them. Is he dumber than a box of dirt? Is she three pounds of ugly in a two pound sack? Are they mad as a box of frogs? In Redneck Words of Wisdom, Jaimie Muehlhausen has respectfully collected some 500 of the best down-home, country sayings. Arranged in convenient chapters on subjects like bragging, being lazy, witches' titties, multi-genitaled animals, and more, these sayings cut to the core truths of life. When standard words fail... Redneck Words of Wisdom can save the day.
Download or read book The Clash of the Cultures written by John C. Bogle and published by John Wiley & Sons. This book was released on 2012-07-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing. Provocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty. Mr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that "may not be the best strategy ever devised. But the number of strategies that are worse is infinite." The Clash of the Cultures: Investment vs. Speculation completes the trilogy of best-selling books, beginning with Bogle on Investing: The First 50 Years (2001) and Don't Count on It! (2011)
Download or read book Female Chauvinist Pigs written by Ariel Levy and published by Simon and Schuster. This book was released on 2006-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this passionate report from the front lines, a "New York" magazine writer examines the enormous cultural impact of the newest wave of post-feminism.
Download or read book Between the Lines written by Jodi Picoult and published by Simon and Schuster. This book was released on 2013-06-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Told in their separate voices, sixteen-year-old Prince Oliver, who wants to break free of his fairy-tale existence, and fifteen-year-old Delilah, a loner obsessed with Prince Oliver and the book in which he exists, work together to seek his freedom.
Download or read book Managing Business Ethics written by Linda K. Trevino and published by John Wiley & Sons. This book was released on 2010-08-23 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most business ethics texts focus exclusively on individual decision making—what should an individual do—this resource presents the whole business ethics story. Highly realistic, readable, and down-to-earth, it moves from the individual to the managerial to the organizational level, focusing on business ethics in an organizational context to promote an understanding of complex influences on behavior. The new Fifth Edition is the perfect text for students entering the workplace, those seeking to become professionals in training, communications, compliance, in addition to chief ethics officers, corporate counsel, heads of human resources, and senior executives.
Download or read book Why Are You Laughing written by Cfp® James M. Knaus and published by AuthorHouse. This book was released on 2009-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the Doom and Gloom, and take a break with Why Are You Laughing? Here is an accumulation of anecdotes from the extensive career of Jim Knaus, nationally renowned financial planning expert. All stories are true, allegedly humorous and utterly memorable. Here are some reactions from prominent professionals: "What Was I Thinking?" is a phrase we've all used many times - but Jim Knaus' book, Why Are You Laughing? puts a new spin on it - and shows that Life doesn't always work that way; it's not always thinking that makes the difference; it's what we do - and how we do it - and whom we do it with - that counts. Jim's book will make you smile at all the silly pranks and things you wish you'd dreamed up yourself - or done! --- Stephan R. Leimberg, JD, AEP Just when we need it most, Jim Knaus has tapped his vast arsenal of experience to share pithy observations packed with wit and wisdom. His eye for the absurd and his storytelling prowess make for a spicy, mood-lifting read that reminds us all not to take life's fumbles and foibles too seriously. What else would you expect from a man who's chosen "Light My Fire" as the theme song for his eventual cremation? But Jim's also an irrepressible teacher -- and a good one -- so underlying the lighthearted laughs are sage lessons every professional should keep in mind, through good times and bad. --- Melissa Preddy, financial journalist & former personal finance editor for The Detroit News It's amazing that Jim Knaus has been able to get away with all of this for so long. We're better off though, now that he has recorded all this lunacy for our enjoyment. --- Terry R. Altman, CLU, ChFC, CFP
Download or read book Unfit For Command written by John E. O'Neill and published by Simon and Schuster. This book was released on 2004-08-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What sort of combination of hypocrite and paradox is John Kerry?" asks this heated critique of the Democratic presidential candidate’s Vietnam–era military service and antiwar activism. O’Neill, a lawyer and swift boat veteran, and Corsi, an expert on Vietnam antiwar movements, show how Kerry misrepresented his wartime exploits and is therefore incompetent to serve as commander in chief. Buttressed by interviews with Navy veterans who patrolled Vietnam’s waters, some along with Kerry, readers will discover how he exaggerated minor injuries, self-inflicted others, wrote fictitious diary entries and filed "phony" reports of his heroism under fire—all in a calculated quest to secure career-enhancing combat medals.
Download or read book The Accountable Organization written by John Marchica and published by Davies-Black Publishing. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books lays out the strategies, guidelines, and tools to help anyone with the desire to influence change in organizations, move from purpose to action.
Download or read book The Naked Corporation written by Don Tapscott and published by Simon and Schuster. This book was released on 2003-10-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.
