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Book Les mondes sociaux des petites et tr  s petites entreprises

Download or read book Les mondes sociaux des petites et tr s petites entreprises written by Gérard Regnault and published by Editions L'Harmattan. This book was released on 2011-06-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Précurseur dans l'analyse précise du construit et du vécu social des petites (PE) et très petites entreprises (TPE) au début du XXIe siècle, ce livre privilégie l'étude du dialogue social et de la gestion des personnes à l'intérieur des très petites structures qui, à elles seules, emploient trois millions de salariés. Il dresse également l'état des lieux relatif à la responsabilité sociétale des PE-TPE.

Book Les mondes sociaux des TPE et PME

Download or read book Les mondes sociaux des TPE et PME written by and published by . This book was released on 2019-01-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'entrée par les mondes sociaux met en exergue la très grande diversité des micro-entreprises, des TPE et PME qui rend souvent difficile leur analyse. En contrepoint, une connaissance spécifique de ces entreprises s'impose car elles sont à la charnière des débats sur la flexibilité, les dynamiques du marché du travail et, les disruptions du système de formation professionnelle. Si les politiques publiques ont fait de la création d'entreprise et des TPE et PME un aggiornamento pour soutenir la croissance de l'emploi, ces entreprises peinent néanmoins à embaucher et à garder les personnels qualifiés nécessaires. Comment recrutent-elles ? Quelles sont dans ces structures les formes spécifiques de gestion de la main-d'oeuvre ? Assiste-t-on à l'émergence d'une gestion modernisée des ressources humaines ? Dans les mondes sociaux des TPE et PME, le dirigeant détermine largement la stratégie et le fonctionnement de l'entreprise, l'organisation du travail et des RH, la nature des conditions de travail. Toutefois, l'accès à de nouvelles connaissances en faveur de l'innovation, induit des formes de management différenciées où le dirigeant doit composer avec la construction d'expertises et des échanges plus horizontaux. Quant à l'acquisition et la transmission des savoirs et des savoir-faire, elles constituent un pilier indissociable à la survie de ces entreprises. En outre, la formation sur le tas, en situation de travail, l'autoformation restent pour la plupart des salariés et des dirigeants, les modalités principales d'acquisition de nouvelles compétences. Parallèlement, le développement de ces entreprises repose sur les conditions liées à leur contexte local porteur de délitements et de recompositions que celles-ci soient spontanées ou liées à l'action publique. Leur engagement dans des réseaux où la coopétition est de mise invite à préciser les types de proximités, de territoires et d'identités qu'elles contribuent à définir. Enfin, les mondes sociaux des TPE et PME se nourrissent tout autant qu'ils contribuent au changement technologique et à la transformation de nouveaux modèles productifs dont ceux liés au développement durable. Dans ce continuum, les frontières habituelles entre innovation technologique, activités de conception, diffusion et appropriation de technologies s'estompent. Il en est de même pour les normes associées à l'émergence de nouveaux modèles avec des chaines de valeur parfois courtes où hiérarchies et mobilités des savoirs sont bouleversées.

Book Les mondes sociaux de l entreprise

Download or read book Les mondes sociaux de l entreprise written by Isabelle Francfort and published by . This book was released on 2001 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Insiders  French

Download or read book Insiders French written by Eleanor Levieux and published by University of Chicago Press. This book was released on 1999-05-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing readers up to date with the 1990s, the authors present an utterly entertaining and informative guide to the "new France". 11 line drawings.

Book Innovation and Small Firms

Download or read book Innovation and Small Firms written by Zoltán J. Ács and published by MIT Press. This book was released on 1990 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizing a unique data set, Zoltan Acs and David Audretsch provide a rich empirical analysis of the increased importance of small firms in generating technological innovations and their growing contribution to the U.S. economy. They identify the contributions made by both small and large firms to the innovative process and the manner in which market structure, and the firm-size distribution in particular, responds to technological change. The authors' analysis relies on traditional theories of industrial organization and tests existing hypotheses, many of them previously untested due to data constraints. Innovation and Small Firms brings together two large data bases recently released by the U. S. Small Business Administration - one directly measuring innovative activity for large and small firms, the other providing a detailed census of economic activity for all manufacturing firms and plants across a broad spectrum of industries. Acs and Audretsch describe and evaluate the data bases in the context of the literature on innovation, market structure, and firm size. They present their findings on the presence of small firms, small-firm entry in manufacturing, small-firm growth and flexible technology, and mobility and firm size. They compare static and dynamic measures of small-firm viability and address the relationships between R&D, innovation, and productivity, and analyze the interaction between technological regimes and the role of government in innovation.

Book Regional Innovation Systems

Download or read book Regional Innovation Systems written by Hans-Joachim Braczyk and published by Routledge. This book was released on 2003-09-02 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1995 there has been a worldwide innovation-led boom and subsequent slump meaning enormous change in regional economies. The new edition registers this change and provides an interesting test of the robustness of the original arguments.

Book The Entrepreneurial Society

Download or read book The Entrepreneurial Society written by David B. Audretsch and published by Oxford University Press. This book was released on 2007-07-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous generations enjoyed the security of lifelong employment with a sole employer. Public policy and social institutions reinforced that security by producing a labor force content with mechanized repetition in manufacturing plants, and creating loyalty to one employer for life. This is no longer the case. Globalization and new technologies have triggered a shift away from capital and towards knowledge. In today's global economy, where jobs and factories can be moved quickly to low-cost locations, the competitive advantage has shifted to ideas, insights, and innovation. But it is not enough just to have new ideas. It takes entrepreneurs to actualize them by championing them to society. Entrepreneurship has emerged as the proactive response to globalization. In this book, award-winning economist David B. Audretsch identifies the positive, proactive response to globalization--the entrepreneurial society, where change is the cutting edge and routine work is inevitably outsourced. Under the managed economy of the cold war era, government policies around the world supported big business, while small business was deemed irrelevant and largely ignored. The author documents the fundamental policy revolution underway, shifting the focus to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the driving force of innovation, jobs, competitiveness and growth. The role of the university has accordingly shifted from tangential to a highly valued seedbed for coveted new ideas with the potential to create not just breathtaking new ventures but also entire new industries. By understanding the shift from the managed economy and the emergence of the entrepreneurial society, individuals, businesses, and communities can learn how to proactively harness the opportunities afforded by globalization in this new entrepreneurial society.

Book African Footballers in Europe

Download or read book African Footballers in Europe written by Ernest Yeboah Acheampong and published by Routledge. This book was released on 2019-09-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: African Footballers in Europe traces the social and economic evolution of African football and examines the strategies and resources that players mobilise in their migrations, with a particular focus on ‘Give Back Behaviours’ (how players contribute to their countries or communities of origin). It shines new light on contemporary migrations, labour markets in sport, and processes of development in Africa. Using a multidisciplinary approach and Weberian methodology to analyse players’ 'Give Back' behaviour, the book highlights the complex rationale behind this behaviour, based on a combination of social, cultural, and economic elements. It features interviews with former and current African professional players, providing a vivid picture of the role of communities in players’ migration projects, the allure of the European football market, and investment initiatives that can contribute to local and regional development. This is a vital read for academics, researchers, and students of sport sciences, sociology of sport, sport management, sociology, geography, political sciences, management, sociology of Africa, migration studies, sociology of the labour market, and economic sociology. It is also an important resource for professional organisations, NGOs, football agents, football administrators, federations, confederations, and governments.

Book Explorations in Economic Sociology

Download or read book Explorations in Economic Sociology written by Richard Swedberg and published by Russell Sage Foundation. This book was released on 1993-08-19 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, as public discourse has focused increasingly on the troubled economy, many social scientists have argued the need for more analysis of the social relationships that undergird economic life. The original essays in Explorations in Economic Sociology represent the most important work in this renewed field and employ a rich variety of research methods—theoretical, ethnographic, and historical—to illustrate its key concerns. Explorations in Economic Sociology forges innovative social theories of such economic institutions as money, markets, and industry. Although traditional economists have identified markets as driven solely by the forces of supply and demand, social factors frequently intervene. Sales at auction are determined not simply by a seller's personal knowledge of customers. Shareholder attitudes and employee organization influence everything from the way firms borrow money to the way corporate performance is measured. Firms themselves operate in social networks in which trust is a crucial factor in settling the terms for cooperation or competition. Throughout the essays in this volume, the contributors point the way to developing a more healthy economy by fostering productive industrial networks, avoiding disintegration at management levels, and anticipating the consequences of the shift from manufacturing to service industries. Explorations in Economic Sociology is a pioneering work that bridges the gap between social theory and economic analysis and demonstrates the importance of this union in achieving an effective understanding of economic issues. The book should stimulate new interest in economic sociology by bringing together many of its most fundamental voices.

Book Corporate Integrity and Accountability

Download or read book Corporate Integrity and Accountability written by George G. Brenkert and published by SAGE. This book was released on 2004-06-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.

Book Entrepreneurship As Practice

Download or read book Entrepreneurship As Practice written by Neil Aaron Thompson and published by Routledge. This book was released on 2021-08-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.

Book The Social Challenge to Business

Download or read book The Social Challenge to Business written by Robert W. Ackerman and published by . This book was released on 2013-10 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Readings in Economic Sociology

Download or read book Readings in Economic Sociology written by Nicole Woolsey Biggart and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: These articles, over thirty in total, reflect the best and latest thought in the exciting field of economic sociology. Beginning with the foundation of Smith, Marx, Engels and Polanyi, the volume gathers some of the best writings by economic sociologists that consider national and world economies as both products and influences of society. Contains over twenty articles by classical and contemporary economic social theorists. Covers important topics on economic action, states, and markets. Includes insightful editorial introductions and further reading suggestions.

Book Handbook of Entrepreneurship Research

Download or read book Handbook of Entrepreneurship Research written by Sharon A. Alvarez and published by Springer Science & Business Media. This book was released on 2005-05-06 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Entrepreneurship Research: Disciplinary Perspectives strives to increase awareness and stimulate research in numerous important topics in the field, particularly those underdeveloped areas of study with more relevance to scholarship and theory than to the practice of entrepreneurship. For example, less research has focused on the importance of the macroeconomic environment to firm founding, on social and kinship ties as sources of entrepreneurial activity, and the interaction between institutions and entrepreneurship. We do so by drawing attention to the relevant research in the disciplines of economics and sociology. This volume of the Handbook hopes to begin to bridge the gap between the research in entrepreneurship and the core disciplines by introducing views of entrepreneurship from disciplinary perspectives. As such, this volume of the Handbook is intended to complement and build on the first volume by focusing on a select set of issues and examining them in an in-depth manner.

Book Social Media Marketing

    Book Details:
  • Author : Philip Kotler
  • Publisher :
  • Release : 2020-05-04
  • ISBN :
  • Pages : 232 pages

Download or read book Social Media Marketing written by Philip Kotler and published by . This book was released on 2020-05-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik. Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it has in the past. This completely revised and extended fourth edition of this guide, chosen by Bookauthority as one of the best marketing/advertising books in the world, leads readers through the maze of communities, platforms, and social media tools so that they can better decide which tools to use, and how to use them most effectively. For beginners overwhelmed by too many choices as well as experienced professionals eager to improve their game, this comprehensive book is full of tactics that have been proven to work in the real marketing world. This book will take you beyond the jargon to social media marketing mastery. Reviews 'This book is an indispensable guidance for 21st century professional marketers, who seek to leverage social media to win in consumer communication.' Kohzoh Takaoka, President & CEO, Nestlé Japan Ltd. 'This is the book that will help you master social media, the indispensable element in every marketing program.' Al Ries, Chairman, Ries & Ries 'This book is a comprehensive treatment of social media marketing where the principles and strategies laid out for the executives could result in a significant profitable growth for many firms.' V Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair, & Regents' Professor of Marketing, Georgia State University, USA 'This guide provides a solid, succinct overview of social media, practical tips which marketers can feed into their social media strategies and which researchers can use to further understand the phenomena they study in the social media context.' Dr. Violetta Wilk, Ph.D., Researcher and Lecturer in Marketing, Edith Cowan University, Perth, Australia The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees and is widely considered as the 'Father of Modern Marketing'. Svend Hollensen is an Associate Professor of International Marketing at the University of Southern Denmark. He is the author of globally published textbooks and several articles in well-recognised journals. Svend Hollensen has also worked as a consultant for several multinational companies, as well as global organizations like the World Bank. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck and Member of the Board of Directors at SGMI Management Institute St. Gallen. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts.

Book Handbook of Work  Organization  and Society

Download or read book Handbook of Work Organization and Society written by Robert Dubin and published by . This book was released on 1976 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Paradigm of Entrepreneurship

Download or read book A Paradigm of Entrepreneurship written by and published by . This book was released on 1992 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: