Download or read book Legacy The Names Behind the Brands 6 Pack written by and published by Teacher Created Materials. This book was released on 2018-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every success story is a person with a vision. Walt Disney, Milton Bradley, Levi Strauss, and Debbi Fields are entrepreneurs who had the ambition and persistence to make their dreams a reality. Learn about the people behind brand names such as Hilton, McDonald's, Hasbro, Hershey, Chanel, Mrs. Fields, and more! Created in partnership with TIME©, this 6-Pack of nonfiction readers builds critical literacy skills while students are engaged in reading high-interest content. Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking; Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary; A fun culminating activity challenges students to create a marketing campaign for a new product; Prepares students for college and career and aligns with state and national standards. This 6-Pack includes six copies of this title and a content-area focused lesson plan.
Download or read book Legacy The Names Behind the Brands Guided Reading 6 Pack written by and published by Teacher Created Materials. This book was released on 2022-02-21 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behind every success story is a person with a vision. Walt Disney, Milton Bradley, Levi Strauss, and Debbi Fields are entrepreneurs who had the ambition and persistence to make their dreams a reality. Learn about the people behind brand names such as Hilton, McDonald's, Hasbro, Hershey, Chanel, Mrs. Fields, and more! Created in partnership with TIME©, this 6-Pack of nonfiction readers builds critical literacy skills while students are engaged in reading high-interest content. Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking; Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary; A fun culminating activity challenges students to create a marketing campaign for a new product; Prepares students for college and career and aligns with state and national standards. This 6-Pack includes six copies of this title and a content-area focused lesson plan.
Download or read book Backpacker written by and published by . This book was released on 2000-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Popular Mechanics written by and published by . This book was released on 1996-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Ebony written by and published by . This book was released on 2002-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Download or read book Ebony written by and published by . This book was released on 2000-11 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Download or read book Working Mother written by and published by . This book was released on 2002-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The magazine that helps career moms balance their personal and professional lives.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2000-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book New York Magazine written by and published by . This book was released on 1985-07-15 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book The Abercrombie Age written by Myles Ethan Lascity and published by UNC Press Books. This book was released on 2024-10-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be popular and good-looking—it's the key to a happy life. Luckily, with a bit of know-how and money, you, too, can have it all. At least, that's what teen pop culture was selling in surround sound at the turn of the millennium. From movies like Clueless to TV's Dawson's Creek to the music videos on MTV's Total Request Live and the catalogs of Abercrombie & Fitch, a consumer-minded ethos drove pop culture storytelling as millennials came of age in the late 1990s and early 2000s. But in the long shadow of the Great Recession, the upwardly mobile aspirations fostered by the era's popular culture and media seem to have been thwarted. Many millennials today lack the wealth their parents had at the same age, and the gaps between rich and poor rival those of the Gilded Age. The Abercrombie Age reconsiders teen popular culture from the turn of the twenty-first century, revealing how it told young people that life not only could but surely would get better. Far from frivolous or forgettable, the era's superficial, materialistic culture sold millennials unrealistic expectations of what life could offer, setting up a stark juxtaposition with the realities of today.
Download or read book Atlanta written by and published by . This book was released on 2003-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region. Atlanta magazine’s editorial mission is to engage our community through provocative writing, authoritative reporting, and superlative design that illuminate the people, the issues, the trends, and the events that define our city. The magazine informs, challenges, and entertains our readers each month while helping them make intelligent choices, not only about what they do and where they go, but what they think about matters of importance to the community and the region.
Download or read book Billboard written by and published by . This book was released on 2003-07-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Horizon Sea Sound written by Andrea A. Davis and published by Northwestern University Press. This book was released on 2022-01-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Horizon, Sea, Sound: Caribbean and African Women’s Cultural Critiques of Nation, Andrea Davis imagines new reciprocal relationships beyond the competitive forms of belonging suggested by the nation-state. The book employs the tropes of horizon, sea, and sound as a critique of nation-state discourses and formations, including multicultural citizenship, racial capitalism, settler colonialism, and the hierarchical nuclear family. Drawing on Tina Campt’s discussion of Black feminist futurity, Davis offers the concept future now, which is both central to Black freedom and a joint social justice project that rejects existing structures of white supremacy. Calling for new affiliations of community among Black, Indigenous, and other racialized women, and offering new reflections on the relationship between the Caribbean and Canada, she articulates a diaspora poetics that privileges our shared humanity. In advancing these claims, Davis turns to the expressive cultures (novels, poetry, theater, and music) of Caribbean and African women artists in Canada, including work by Dionne Brand, M. NourbeSe Philip, Esi Edugyan, Ramabai Espinet, Nalo Hopkinson, Amai Kuda, and Djanet Sears. Davis considers the ways in which the diasporic characters these artists create redraw the boundaries of their horizons, invoke the fluid histories of the Caribbean Sea to overcome the brutalization of plantation histories, use sound to enter and reenter archives, and shapeshift to survive in the face of conquest. The book will interest readers of literary and cultural studies, critical race theories, and Black diasporic studies.
Download or read book Sold on Radio written by Jim Cox and published by McFarland. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Download or read book Corporate Power and Canadian Capitalism written by William K. Carroll and published by UBC Press. This book was released on 2011-11-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging standard dependency theory, William Carroll argues from empirical evidence that Canada's financial-industrial elite have maintained and consolidated their competitive position at the centre of an inter-corporate network. Corporate Power and Canadian Capitalism thus acknowledges the unusually high degree to which capital is concentrated in a relatively few giant corporations in Canada, but it denies that these commercial interests are subordinated to American corporate capital. To test the validity of this new perspective on the transformation of indigenous capitalists into a national bourgeoisie, Carroll traces the accumulation of capital in the largest Canadian corporations and the institutional relations that have existed among the same firms since World War II. Instead of selling out to foreign capital, Canadian firms have in fact become increasingly interlocked, and Canadian-controlled firms have been and continue to be the focus of both the industrial and financial sectors, with foreign-controlled companies occupying decidedly peripheral positions. From this interpretative position, Canada's development is seen as markedly similar to that of other advanced capitalist countries, culminating in consolidation of control under an elite accompanied both by penetration of foreign economies by domestic financial capitalists and a concomitant penetration of the domestic economy by foreign capital.
