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Book Learning Big Data Gathering to Predict Travel Industry Consumer Behavior

Download or read book Learning Big Data Gathering to Predict Travel Industry Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-10-08 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges of artificial intelligence, algorithms technology and machine learning impact to consumption marketThe challenges of artificial intelligence, algorithms technology and machine learning impact to consumption market are similar to travelling entertainment consumption market. Markets have played a key role in providing individuals and businesses with the opportunity to gain from trade. If (AI) big data gather tool can predict how to change potential customer behavior in success. The challenges to consumers will face that the overall market consumption model will be dominated by the businessmen only. So, it is not fair or reasonable to consumers, because (AI) big data gather tool has controlled or dominated all consumers' minds and it has predicted how and why every kind of product or service consumer shopping model or consumption behaviors how will change.It will bring this questions: How can market designers learn the characteristics necessary to set optimal, or at least better, reserve prices after they had gather all data to conclude the analytical results of their consumers behaviors how will change? How can market designers better learn the environments of their markets?

Book Artificial Intelligent Data Gathering Tool Predicts Travel Industry Consumer Behavior

Download or read book Artificial Intelligent Data Gathering Tool Predicts Travel Industry Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2018-10-13 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges of (AI) big data gather shapingthe future of retail for consumer industriesThe future of retail for consumer industries' (AI) big data gather challenges are similar to future travelling industry's entertainment consumption challenges. Another challenge of (AI) big data gather is that how to shape the consumer behavior to let business owner to feel or know oe predict. It means that how it express it's conclusion or opinion for every consumer behavior after it had gather all big data in any data gather period, e.g. three months, half year or one year consumer shopping model data gather period.Because every kind of industry, consumers will continue to demand price and quality change , with a wide range of convenient fulfilment options among of different kinds of products or services supply. Overall, the (AI) big data gather procedure gives opinion concerns every time retail experience will become more exciting, simple and convenient, depending on the consumer's ever-changing needs. So, I believe that (AI) big data gather every conclusion or result will be different, due to consumer's price and quality demand will often change to every kind of product or service supply in retail industry. So, how to shape (AI) big data gathering's analytical conclusion or result more clear. I shall recommend organizations need to build great understanding of and a stronger connection to increasingly empowered consumers before they plan and implement how to apply (AI) big data gather tool to predict consumer behavior as below:Firstly, (AI) is empowered by technology, the consumer is redefining value. The traditional measures of cost, choice and convenience are still relevant, but not control and experience are also important. Globally, consumers have access to more than 2 billion different products choice by a wide range of traditional competitors and dynamic new entrants, all experimenting with new business models and methods of client engagement. As choice increases, loyalty becomes more difficult familiarity and the consumer becomes more empowered. Businesses will have no choice and constantly innovate and disrupt themselves by meeting new technologies of high standards and expectations of consumers. So, (AI) data gather tool will need to follow different target group of consumers' needs to follow their different kinds of product design or style choice preferable to gather data in order to conclude the different target groups of consumer behavior to give opinion more clear and accurate to let businessmen to understand more clear how its customers' behavioral choice trend in the future half month, even to two years period.Secondly, businessmen need to adopt changing technologies rapidly. Technology will be the key driver of this retail industry. Industry participants will only success if they have a clear prediction to focus on how to using technology to increase the value added to consumers. They must , however, do so will I realistic assessment of their costs and benefits. Hence, (AI) big data gather technological tools will need to design to help them to gather data efficiently by these ways, such as the internet of things ( IOT), artificial intelligence (AI) machine learning, augmented reality (AR)/virtual reality (VR), digital traceability. So, future (AI) big data gather tool are predicted to be most influential customer behavioral positive emotion changing tool for retail , due to their widespread applications , ability to drive efficiencies and impact on labor in order to impact consumer behavior changing effort from negative emotion to positive.

Book Artificial Intelligence Big Data Travelling

Download or read book Artificial Intelligence Big Data Travelling written by Johnny Ch LOK and published by . This book was released on 2018-06-17 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book indicates whether human technological AI (big data gathering tool) which can be applied to predict when, how and why consumer behavior will change. Does it is science story or actual fact to be applied in our future business society. Parent can learn their children to make judgement whether our future society will be either assistance by AI technological development absolutely or AI is only science story product. This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict travelling consumer behavior?(2) Can (AI) big data gathering learning machine be replaced to human travelling marketing research method, e.g. survey or traveler psychological and travelling marketing research or travelling environment micro and macro economic human judgement of traveler consumption behavior prediction methods to predict travelling consumer behaviors more accurate? Nowadays, many airline firms or travelling agents hope to apply different methods to predict travelling consumer behaviors in order to know what will be future next month, even next year travelling market destination choice and travelling package design preferable choice activities and travelling consumers travelling packages or travelling destination taste changes to help them to choose to implement what kinds of travelling marketing strategies or what are travelling packages or airline ticket prices more reasonable or more accurate range price level to attract travelers choose to the airline or travel agent to buy paper or e- ticket or help them to arrange travel package more attractive. Hence, if the travel agent or airline can apply the most suitable travelling consumer behavioral prediction method to predict how and the reasons why future travelling consumers' choice will be changed to influence their frequent travelling destination or travelling package choice. It will have more beneficial intangible advantages to compare the non-predictive travelling consumer behavioral variable changes travel agents or airlines, e.g. what will be the hot travel entertainment destinations and tangible advantages, what are the most suitable airline and hotel reasonable price range level to attract many travelers to choose to find the airline or travel agent to help them to buy air ticket or they ought know how to design their arrange travel package which will be accepted more popular for next or next year travelling customer's hot needs .Otherwise, if they applied the inaccurate traveler consumer behavioral prediction market research methods, e.g. survey, telephone questionnaire to predict how their consumers' behavioral changes. It will waste their time and money to attempt to make wrong travelling hot destinations and travelling package design to make unattractive travelling market strategy to cause travelling customer number to be reduced. In my this book, I concentrate on explain why artificial intelligence (AI) big data gathering tool will be one kind of good traveler consumer behavioral prediction tool to be chose to apply to predict traveler consumer consumption behavior concerns when and why and how their travelling behavior will change. I shall indicate some cases examples to give reasonable evidences to analyze whether (AI) big data gathering tool will be one kind suitable tool to be applied to predict when and how and why travelling consumer behavioral changes. If (AI) big data can be one kind tool to attempt to be applied to predict when and how and why travelling consumer behavioral changes. Will it make more accurate to compare other kinds of methods to predict travelling consumer behaviors, e.g. survey, telephone questionnaire? Does it have weaknesses to be applied to predict travelling consumer behaviors, instead of strengths?

Book Big Data Analytics for the Prediction of Tourist Preferences Worldwide

Download or read book Big Data Analytics for the Prediction of Tourist Preferences Worldwide written by N. Padmaja and published by Emerald Group Publishing. This book was released on 2024-02-22 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics for the Prediction of Tourist Preferences Worldwide explores the benefits, importance and demonstrates how Big Data can be applied in predicting tourist preferences and delivering tourism services in a customer friendly manner.

Book Artificial Intelligence Big Data Gathering Consumer Behavior Prediction

Download or read book Artificial Intelligence Big Data Gathering Consumer Behavior Prediction written by Johnny Ch Lok and published by . This book was released on 2018-09-24 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to analyze activity based travel demand ? Nowadays, human are concerning the traffic congestion and air quality deterioration, the supply oriented focus of transportation planning has expanded to include how to manage travel demand within the available transportation supply. Consequently, there has been an increasing interest in travel demand management strategies, such as congestion pricing that attempts to change aggregate travel demand. The prediction aggregate level, long term travel demand to understanding disaggregate level ( i.e. individual levels ) behavioral responses to short term demand policies, such as ride sharing incentives, congestion pricing and employer based demand management schemes, alternate work schedules, telecommuting limitation of travel agent traditionally work nature shall influence oriented trip based travel modelling passenger travel demand indirectly. Finally, online travel purchase will be popular to influence the number of travel behavioural consumption nowadays. Any travel package products can be sold from websites to attract travellers to choose to prebook air ticket for any trips conveniently. In the past ten years, the internet has become the predominant carrier of all types of information and transactions. Regarding travel decisions, internet has also become an important sales channels for the travel industry, because it is associated with comparably lower distribution and sales costs, but also because ir adapts to hign supply and demand dynamics in this industry. Consequently, the travel and tourism industry tries to increase the internet sale specific share of sales volumes. So, internet sale channel has changed travel consumption behavioural pattern and characteristics and travel experience. For example, Switzerland has one of the highest population-to-computer ratio in Europe. It is also one of the most highly internet penetrated countries in terms of use of the WWW on a day-to-day basis, with more than 75 percent of the population older than 14 years using the WWW daily ( ICT, 2005). The reason of booking online tourism may include: convenience, fast transaction, finding traveling package choice easily, more airline seats available. So, online booking tourism will influence the traditional tourism agents visiting of sales and air tickets and travelling package numbers to be decreased. Finally, the online booking tourism market shares will be expanded to more than traditional tourism agents visits sale market in the future one day. So, the travel agents who still use the traditional tourism visiting sale channel which ought raise whose features to compare to differ to online tourism sale channel if these traditional touriam agents want to keep competitive ability in tourism industry for long term.

Book Artificial Intelligence Big Data Travelling Consumption Prediction

Download or read book Artificial Intelligence Big Data Travelling Consumption Prediction written by Johnny Ch LOK and published by . This book was released on 2018-06-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: PrepareThis book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict travelling consumer behavior?(2)Can (AI) big data gathering learning machine be replaced to human travelling marketing research method, e.g. survey or traveler psychological and travelling marketing research or travelling environment micro and macro economic human judgement of traveler consumption behavior prediction methods to predict travelling consumer behaviors more accurate?Nowadays, many airline firms or travelling agents hope to apply different methods to predict travelling consumer behaviors in order to know what will be future next month, even next year travelling market destination choice and travelling package design preferable choice activities and travelling consumers travelling packages or travelling destination taste changes to help them to choose to implement what kinds of travelling marketing strategies or what are travelling packages or airline ticket prices more reasonable or more accurate range price level to attract travelers choose to the airline or travel agent to buy paper or e- ticket or help them to arrange travel package more attractive. Hence, if the travel agent or airline can apply the most suitable travelling consumer behavioral prediction method to predict how and the reasons why future travelling consumers' choice will be changed to influence their frequent travelling destination or travelling package choice. It will have more beneficial intangible advantages to compare the non-predictive travelling consumer behavioral variable changes travel agents or airlines, e.g. what will be the hot travel entertainment destinations and tangible advantages, what are the most suitable airline and hotel reasonable price range level to attract many travelers to choose to find the airline or travel agent to help them to buy air ticket or they ought know how to design their arrange travel package which will be accepted more popular for next or next year travelling customer's hot needs .Otherwise, if they applied the inaccurate traveler consumer behavioral prediction market research methods, e.g. survey, telephone questionnaire to predict how their consumers' behavioral changes. It will waste their time and money to attempt to make wrong travelling hot destinations and travelling package design to make unattractive travelling marketing strategy to cause travelling customer number to be reduced. In my this book, I concentrate on explain why artificial intelligence (AI) big data gathering tool will be one kind of good traveler consumer behavioral prediction tool to be chose to apply to predict traveler consumer consumption behavior concerns when and why and how their travelling behavior will change. I shall indicate some cases examples to give reasonable evidences to analyze whether (AI) big data gathering tool will be one kind suitable tool to be applied to predict when and how and why travelling consumer behavioral changes. If (AI) big data can be one kind tool to attempt to be applied to predict when and how and why travelling consumer behavioral changes. Will it make more accurate to compare other kinds of methods to predict travelling consumer behaviors, e.g. survey, telephone questionnaire? Does it have weaknesses to be applied to predict travelling consumer behaviors, instead of strengths? Can it be applied to predict travelling consumer behaviors depending on any situations or only some situations? Finally, I believe that any readers can find answers to answer above these questions in this book.

Book Artificial Intelligent Consumer Behavioral Predictive Tool

Download or read book Artificial Intelligent Consumer Behavioral Predictive Tool written by Johnny Ch LOK and published by . This book was released on 2018-10-20 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: PrepareI write this book aim to let readers to judge whether it is possible to predict future travel behaviour from past travel behaviour for travel agents benefits as well as big data gathering technology can be applied to predict travel consumption behavior if travel agents can gather any past travel consumer data to predict future travel consumption behavior from AI ( big data gathering tool). This book is suitable to any readers who have interest to predict any individal or family or friend groups of travel target's psychological mind to design the different suitable travel packages to satisfy their needs from big data gathering tool prediction method in possible.This book researchs how to apply big dta gathering tool to predict future travel consumer behavior from past travel consumer data. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in entertainment industry, e.g. cruise travel and vehicle leisure activities. If AI , big data gathering tool can be applied to predict such as leisure market consumption behavior, it is possible that future big data gathering tool can be used to gather past travel consumer behavioral data in order to conclude more accurate information to predict future travel behavioral need changes.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict future travelling consumer behaviors from past travelling consumer behavioral data gathering?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict future travelling consumer behavioral need changes more accurate in travelling industry?This book second part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to predict why and when and how travelling consumer behavioral need changes in travelling industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort in travel industryNowadays, many businessmen or marketing research professional hope to apply different methods to predict travelling consumer behavioral needs in order to know what will be future travelling market activities changes to help them to choose to implement what kinds of travelling service marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how travelling consumer needs changes to influence whose travelling behavioral consumption for every travels season changes.

Book Artificial Intelligence Predicts Marketing Behavior

Download or read book Artificial Intelligence Predicts Marketing Behavior written by Johnny Ch Lok and published by . This book was released on 2020-12-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can apply (AI) to provide travelling businesses with better-informed decisions I shall explain how (AI) big data gathering technology can provide travelling businesses with better-informed decisions to drive top-line growth, deliver meaningful experience for travelling customers and smooth their path along the travelling consumer journey. The widely understood definition of (AI) involves the ability of machines or computers to learn human thinking, reasoning and decision-making abilities. So, such as (AI) learning machine system can attempt to learn travelling consumer's travel destination or travel package thinking, judgement of their reasons why they choose to go to the destination to travel or why they choose to buy the travel package and learn how and why they make their past travelling decisions from their past travel big data gathering.A Narrative science study in 2015 year identified that (AI) was being used primarily in voice recognition, machine learning virtual assistants and decision support. This study also highlighted the many branches of (AI) and that techniques and their definition are used interchangeably. It is possible that (AI) can be used to gather big data, then to analyze to help travel businesses to predict travelling consumer travel destination and travel package choice behaviors. For example, one of the most common techniques is traveler machine learning, where algorithms are used to perform tasks by learning from the airline or travel agent whose past all travelers' travelling destination choice and travel package choice historical data. However, during 2017 year, search engines will begin to find what additional factors can influence past traveler personal travelling destination and travelling package travelling behavioral data into prediction of future travelling customer behavioral results, such as the online traveler (user's) history of travelling data searches, such as anywhere are the most popular travelling locations or travelling destinations and previously captures conservations. Artificial intelligence will use this past travelling destinations and travelling package information to power predictive search results, e.g. predictive future travelling consumer's choice behavioral processing for where will be their preferable travelling destination choice and how to design travelling package to satisfy future travelling clients' needs.Predictive search will improve the quality of online travelling search results, and provide new insights into travelling consumers' travelling destination and package behavior and the moments which matter to them. Search will give recommendation into tailored how travelling consumer individual travelling destination choice in travelling decision making process. Several of the largest online platforms already use (AI) travelling machine learning to improve predictive travelling consumer behavioral search results. For example, Google's rank brain technology adds research by understanding the context in which the travelling consumer has entered it. Over time, rank brain will learn further from user behaviors Amazon's DSSTNE ( pronouned destiny) learns from shoppers' purchasing habits and consumption behavior to offer better product recommend actions, which Amazon can offer before a consumer has entered anything into the search bar. Such as (AI) big data can gather past online travelers' e-ticket purchase transactions to conclude that online traveler's travelling choice habits and online traveler consumption behavior to offer better travelling destinations and travelling package opinions to travel agents or airlines. However, this technology is not independent of human input. For example, Google engineers will periodically retain the rank brain system to improve the models it uses.

Book Artificial Intelligent Travelling Behavioral Predictive Tool

Download or read book Artificial Intelligent Travelling Behavioral Predictive Tool written by Johnny Ch LOK and published by . This book was released on 2018-12-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aim to let readers to judge whether it is possible to predict future travel behaviour from past travel behaviour for travel agents benefits as well as big data gathering technology can be applied to predict travel consumption behavior if travel agents can gather any past travel consumer data to predict future travel consumption behavior from AI ( big data gathering tool). This book is suitable to any readers who have interest to predict any individal or family or friend groups of travel target's psychological mind to design the different suitable travel packages to satisfy their needs from big data gathering tool prediction method in possible.This book researchs how to apply big dta gathering tool to predict future travel consumer behavior from past travel consumer data. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in entertainment industry, e.g. cruise travel and vehicle leisure activities. If AI , big data gathering tool can be applied to predict such as leisure market consumption behavior, it is possible that future big data gathering tool can be used to gather past travel consumer behavioral data in order to conclude more accurate information to predict future travel behavioral need changes.This book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict future travelling consumer behaviors from past travelling consumer behavioral data gathering?(2)Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict future travelling consumer behavioral need changes more accurate in travelling industry?This book second part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to predict why and when and how travelling consumer behavioral need changes in travelling industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort in travel industryNowadays, many businessmen or marketing research professional hope to apply different methods to predict travelling consumer behavioral needs in order to know what will be future travelling market activities changes to help them to choose to implement what kinds of travelling service marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how travelling consumer needs changes to influence whose travelling behavioral consumption for every travels season changes.

Book Artificial Intelligence Technology Predicts Travel Consumption Market

Download or read book Artificial Intelligence Technology Predicts Travel Consumption Market written by Johnny Ch Lok and published by . This book was released on 2018-07-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has these two research questions need to be answered?(1) Can apply (AI) learning machine predict travelling consumer behavior?(2) Can (AI) big data gathering learning machine be replaced to human travelling marketing research method, e.g. survey or traveler psychological and travelling marketing research or travelling environment micro and macro economic human judgement of traveler consumption behavior prediction methods to predict travelling consumer behaviors more accurate?

Book Is Artificial Intelligence The Best Traveler Behavior Prediction Tool

Download or read book Is Artificial Intelligence The Best Traveler Behavior Prediction Tool written by John Lok and published by . This book was released on 2022-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: I write this book aim to let readers to judge whether it is possible to predict future travel behaviour from past travel behaviour for travel agents benefits as well as big data gathering technology can be applied to predict travel consumption behavior if travel agents can gather any past travel consumer data to predict future travel consumption behavior from AI ( big data gathering tool). This book is suitable to any readers who have interest to predict any individual or family or friend groups of travel target's psychological mind to design the different suitable travel packages to satisfy their needs from big data gathering tool prediction method in possible. This book researches how to apply big data gathering tool to predict future travel consumer behavior from past travel consumer data. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assist businesses to predict why and when and how consumer behavior changes in entertainment industry, e.g. cruise travel and vehicle leisure activities. If AI, big data gathering tool can be applied to predict such as leisure market consumption behavior, it is possible that future big data gathering tool can be used to gather past travel consumer behavioral data in order to conclude more accurate information to predict future travel behavioral need changes.

Book Artificial Intelligence Big Data Gathering Predicts Consumer Behavior

Download or read book Artificial Intelligence Big Data Gathering Predicts Consumer Behavior written by Johnny Ch LOK and published by Independently Published. This book was released on 2018-09-19 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: In -store consumer digital signage behavior how can influence consumer behavior by (AI) marketing research survey method?Digital signage is a new technology, where people broadcasting displays adapt their content to the audience demographic and features. In some shopping centers, retailers like to use machine learning methods on real-world digital signage viewer data to predict consumer behavior in a retail environment. Digital signage systems are nowadays primarily used as public information interfaces. They display general information, advertise content or serve as media for enhanced customer experience.Interaction design studies show that the interaction level of users with digital signage systems will increase, including also the mobility of users around the display. Since digital signage systems can have a significant effect on commerce, which are also rapidly shopping centers ad retail stores. Retail generalization studies reveal that in-store digital signage increases customer traffic and sales ( Burke, 2009).Some consumer psychologists believe purchase decision processes can be described with five stages. The first stage is problem recognition, where consumer recognizes a problem is a need. The second stage is search for information via heightened attention of consumer towards information about a certain product, which can even resolve in actual proactive search for information. The third stage represents the evaluation of alternatives , which usually involves a comparison between various options and features based in the models of the expected value and beliefs. In the fourth stage of the purchase decision process, a provider, place, time, value , type and quality of the selected product or service and determined. The fifth stage are the final stage describes the post purchase use, behavior and actions.Why will digital signage influence consumers choose to buy the product? It is possible that some consumers who like to use visa card to go to shopping as well as who like to use digital signage to confirm who are the visa card holders to let the businessmen to feel who are rich to let bank give trust to issue visa card to them to use. So, who do not need to bring much money to leave home to prepare to buy anything and who only bring one visa card to leave home safely. Thus, the digital signage systems are a new approach to automatic modelling of in-store consumer behavior based on audience measurement data. It is a unique machine payment method, which can also be used to predict more distinctive characteristics, such as an consumer individual's role in the purchase decision process. So, I believe digital signage audience measurement data can be used to model various user behavior for one kind of in-store consumer behavior prediction of method. Hence, it seems travel agent or airline can choose to apply visa card signature method to encourage travelers to make travel package purchase decision more easily by this electronic card payment method.

Book Marketing and Big Data Analytics in Tourism and Events

Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael and published by IGI Global. This book was released on 2024-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Book Artificial Intelligent Future Development

Download or read book Artificial Intelligent Future Development written by Johnny Ch Lok and published by . This book was released on 2019-07-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does travelling market seem to similar to vehicle market which can apply (AI) learning tool to predict travellingconsumer behaviors?Artificial intelligence refers to complex in vehicle market and travelling entertainment market which is very seem to be applied to predict consumer behaviors.(AI) machine learning that posses the same characteristics of human intelligence and that have all our sense, all our reason and think just like human vehicle buyer who prefer vehicle purchase choice or travelling consumer who prefer travelling package or travelling destination and airline choice. Besides, machine learning is the practice of using algorithms to collect and examine data, learn from it, and then make a determination or prediction about something in the world. So, it can be attempted to gather data concerns that travelling consumer past travelling destination choice and air ticket price choice and different travelling package, e.g. high, middle, or low class hotel and foods supply and entertainment places choice in their past travelling journeys.The machine is " trained" using large amounts of data and algorithms that give it the ability to learn how to automatically perform a task with increasing accuracy. Otherwise, deep learning is primarily based on artificial neural networks inspired by our understanding of the biology of human's brains. Thus, (AI) big data can gather all these past traveler consumption behavioral choice data to make reference to analyze whether how many travelers will choose to go to the specific travelling destination in any time by the past traveler number record to different travelling destinations, then it can gather the past air ticket sale price to different destinations and past travelling package design to different destinations in order to analyze whether it is the cheap airline ticket price factor or attractive travelling package factor or attractive travelling entertainment etc. in order to predict which factor is the most potential influential factor to they choose to go to the destination to travel in different time within one year. Then, traveler agent or airline can collect these big data to judge how to design their package to attract travelers to go to anywhere to travel or what the main factor influence most of them to choose to visit the destination to travel.For example, travel agents or airlines can apply "Deep learning" breaks down tasks in ways that enables machines to assist them to predict when travelling consumer choice will be changed and why their travelling choice will change and how their travelling choice will change with increasingly complex tasks. So, such as why (AI) technology can be applied to predict how travelling consumer behavior changes to bring to judge whether anywhere will be many travelling consumers who will prefer to choose travelling hot destinations next year or next month. Then, travel agents and airlines can gather overall past travelling consumer data to analyze and conclude the more accurate prediction of different travelling destinations to the number of traveler. Then, they can choose how much air ticket price is more reasonable to charge to the travelling destination or how to design the travelling package which can bring more attractive to the prediction number of different travelling destination travelers in order to achieve to raise the different travelling destination number next year. Thus, (AI) big data machine learning can help airlines or travel agents to solve how to design any attractive travelling package challenge.

Book How Artificial Intelligence Measures Traveller Needs

Download or read book How Artificial Intelligence Measures Traveller Needs written by Johnny Ch Lok and published by . This book was released on 2019-11-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: I shall explain how (AI) big data gathering technology can provide travelling businesses with better-informed decisions to drive top-line growth, deliver meaningful experience for travelling customers and smooth their path along the travelling consumer journey. The widely understood definition of (AI) involves the ability of machines or computers to learn human thinking, reasoning and decision-making abilities. So, such as (AI) learning machine system can attempt to learn travelling consumer's travel destination or travel package thinking, judgement of their reasons why they choose to go to the destination to travel or why they choose to buy the travel package and learn how and why they make their past travelling decisions from their past travel big data gathering.A Narrative science study in 2015 year identified that (AI) was being used primarily in voice recognition, machine learning virtual assistants and decision support. This study also highlighted the many branches of (AI) and that techniques and their definition are used interchangeably. It is possible that (AI) can be used to gather big data, then to analyze to help travel businesses to predict travelling consumer travel destination and travel package choice behaviors. For example, one of the most common techniques is traveler machine learning, where algorithms are used to perform tasks by learning from the airline or travel agent whose past all travelers' travelling destination choice and travel package choice historical data. However, during 2017 year, search engines will begin to find what additional factors can influence past traveler personal travelling destination and travelling package travelling behavioral data into prediction of future travelling customer behavioral results, such as the online traveler (user's) history of travelling data searches, such as anywhere are the most popular travelling locations or travelling destinations and previously captures conservations. Artificial intelligence will use this past travelling destinations and travelling package information to power predictive search results, e.g. predictive future travelling consumer's choice behavioral processing for where will be their preferable travelling destination choice and how to design travelling package to satisfy future travelling clients' needs.

Book Ecommerce Consumer Behavior

Download or read book Ecommerce Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2020-02-23 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can apply (AI) big data gathering method predict senior age will be main travelling target? In the past, Germany government had established tourism survey analysis to analyze survey data in order to arrive at reliable conclusions on future trends in travel behavior. To aim to find how demographic change will influence the tourism market and how the industry can adapt to those changes. The travel analysis provided data on tourism consumer behavior, including attitudes, motives and intentions. Since, 1970 year, it is based on a random sample, representative for the population in private households aged 14 years or older. Then, a continuous high scientific standard combined with a national and international users makes the travel analysis a useful tool and reliable source for tourism industry and policy decisions. It aimed to gather statistical data. e.g. on the age structure and on demographic trends, quantitative and qualitative analysis with time series data from the travel analysis. It shows e.g. not only the future volume , quite different from today's seniors, or how who will travel of family holidays will change, e.g. single parents of low, but grandparents of growing significance for tourism. Demographic change is said to be one of the important drivers for new trends in consumer traveling change behavior in most European countries ( e.g. Lind 2001). Because the growing number of senior citizens in the European Union and other industrialized countries, such as the USA and Japan, looks to become one of the major marketing challenges for the tourism industry. United Nations statistics predict that the share of people being 60 age or older will grow dramatically in the coming future, and is expected to rise from 10 percent of the world population in 2000 year to more than 20 percent in 2050 year ( United Nations Population Division, 2001). From its statistic, some data showed that travel propensity increased throughout life until the age of about 50 years of age and was then kept stable until very late in life 75 age. The most important results is that the travel propensity when getting older is not going down between 65 and 75 age of course, the overall development of this variable is influenced by a lot of other factors which are responsible for quite a variation over time. It is now possible to suggest that the general pattern of travel propensity is one of the key indicators for holiday life cycle travel behavior, includes three stages. The growth stage tends to increase from early adult hood until 45 age old or when reaching some 80%. The next stage is stabilization from the ages of around 50 age, until 75 age old, starting with a lower increase. Finally, the decrease stage is a slight decrease occurs once people reach the more advanced age of 75 age to 85 age old ( Lohmann & Danielsson 2001).

Book Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior

Download or read book Learning Big Data Gathering to Predict Retail and Service Industry Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2018-10-08 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter TwoMicro economic assess the influence on location choices and growth performance consumption prediction.Some economists indicate idea that seen central to the development of regional science at large and to economic geography and international trade theory. In this terms of economies of specialization increase returns to scale and in the case of regional science and economic geography, economies of localization and urbanization.The questions concern: Can choose the best business location to attract consumption growth performance? Does the best destination attract consumption growth?" Two cities attract trade from an intermediate town in the vicinity of the breaking point, approximately in direct proportion to the population of the two cities, and in inverse proportion to the squares of the distances of the intermediate town" ( Reggiani, 1998).It implies some economists believe that geographic location choice factor can influence consumption growth. It is possible due to the location has many people are living. So, it brings many business chance, or the location is one the country's main in economic development location, it can attract many travelers choose to go to the location to travel. So, it has many travelling clients to prefer to consumer.However, a smaller region can still attract consumption growth, if it had good transportation system. For example, a small region may not have its own university, but inhabitants may still have access to higher education. Elsewhere accessibility measures are also need in activity location models, where access ability is the way through which the quality of the transport system influences the land use.So, it seems although the regional land is small size and far from cities, but if it can have good transportation system to provide any people to travel the small size regional land from outside cities. It is possible to bring consumption growth. However, some economists believe that distance influence relations in economics and economic geography in two ways: first, natural resources are distributed unevenly across space and second, distance separates various activities from each other. They apply " law of demand" to support their reasons.In regional sciences, accessibility plays an important role for analyzing the distribution of economic cities and regional development. Within regional science, the attempt to predict and explain the distribution of economic activity has become known as economic geography. Research in economic geography attempt to answer the question: What forces cause geographic behavioral consumption? Some economists support the production function and into the interaction between transportation cost and plant level scale economies, this geographical factor will bring much geographical behavioral consumption. For example, accessibility of population is an indicator of market size for suppliers of products and services, whereas successful ability to GDP could be an indicator of the market size for suppliers of high level business services ( Spiekermannn and Wegener, 2007).