Download or read book Salesforce Marketing Cloud For Dummies written by Chester Bullock and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Download or read book Learning Salesforce Einstein written by Mohith Shrivastava and published by Packt Publishing Ltd. This book was released on 2017-06-28 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporate the power of Einstein in your Salesforce application About This Book Make better predictions of your business processes using prediction and predictive modeling Build your own custom models by leveraging PredictionIO on the Heroku platform Integrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and more Who This Book Is For This book is for developers, data scientists, and Salesforce-experienced consultants who want to explore Salesforce Einstein and its current offerings. It assumes some prior experience with the Salesforce platform. What You Will Learn Get introduced to AI and its role in CRM and cloud applications Understand how Einstein works for the sales, service, marketing, community, and commerce clouds Gain a deep understanding of how to use Einstein for the analytics cloud Build predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision Services Incorporate Einstein in the IoT cloud Test the accuracy of Einstein through Salesforce reporting and Wave analytics In Detail Dreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on. This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the force.com platform, along with Einstein, to build smarter apps. The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities. By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforce's various cloud offerings and how they can use Einstein's capabilities and enhance applications. Style and approach This book takes a straightforward approach to explain Salesforce Einstein and all of its potential applications. Filled with examples, the book presents the facts along with seasoned advice and real-world use cases to ensure you have all the resources you need to incorporate the power of Einstein in your work.

Download or read book Learn Salesforce All Modules written by Innoware Pjp and published by Independently Published. This book was released on 2023-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Salesforce - All Modules The book covers the following Salesforce Marketing Cloud Salesforce Sales Cloud Salesforce Service Cloud Salesforce Commerce Cloud Salesforce Community Cloud Salesforce Analytics Cloud Salesforce App Cloud Learn Salesforce Administration

Download or read book Learn Salesforce Marketing Cloud written by Innoware Pjp and published by Independently Published. This book was released on 2023-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn Salesforce Marketing Cloud Salesforce Marketing Cloud is a cloud-based digital marketing platform that enables organizations to create, manage, and execute personalized marketing campaigns across multiple channels, such as email, mobile, social media, and advertising. It helps businesses build stronger customer relationships, increase engagement, and drive revenue growth. Marketing Cloud is a comprehensive platform that includes a range of powerful tools and features for marketing automation, data management, content creation, and analytics. The book covers the following topics: 1. Introduction to Salesforce Marketing Cloud 1.1 Overview of Salesforce Marketing Cloud 1.2 Benefits of using Marketing Cloud 1.3 Key features and functionalities of Marketing Cloud 1.4 Differences between Marketing Cloud and other Salesforce clouds 2. Setting Up Your Marketing Cloud Account 2.1 Creating a Salesforce Marketing Cloud account 2.2 Navigating the Marketing Cloud interface 2.3 Customizing your Marketing Cloud dashboard 2.4 Setting up your Marketing Cloud profile 3. Managing Your Marketing Data 3.1 Creating and managing data extensions 3.2 Importing and exporting data 3.3 Creating and managing data filters 3.4 Segmenting your audience 4. Creating and Managing Marketing Campaigns 4.1 Overview of Marketing Campaigns 4.2 Creating and managing email campaigns 4.3 Creating and managing mobile campaigns 4.4 Creating and managing social media campaigns 5. Automating Marketing Campaigns with Journeys 5.1 Understanding Journeys 5.2 Building and customizing Journeys 5.3 Analyzing Journeys and measuring success 5.4 Best practices for creating successful Journeys 6. Personalization and Targeting 6.1 Overview of personalization and targeting 6.2 Creating and managing customer personas 6.3 Using predictive analytics for personalized marketing 6.4 Best practices for effective targeting 7. Reporting and Analytics 7.1 Overview of Marketing Cloud reporting and analytics 7.2 Creating and customizing reports and dashboards 7.3 Analyzing campaign performance 7.4 Best practices for effective reporting and analytics 8. Integrations with Other Salesforce Products 8.1 Integrating with Sales Cloud 8.2 Integrating with Service Cloud 8.3 Integrating with Community Cloud 8.4 Integrating with other third-party apps 9. Mobile Marketing with Marketing Cloud 9.1 Overview of Marketing Cloud Mobile 9.2 Customizing mobile campaigns 9.3 Managing mobile push notifications 9.4 Best practices for effective mobile marketing 10. Best Practices for Marketing Cloud 10.1 Maximizing user adoption 10.2 Strategies for successful implementation 10.3 Common pitfalls to avoid 10.4 Tips for optimizing Marketing Cloud usage 11. Salesforce Marketing Cloud Certification and Career Opportunities 11.1 Overview of Marketing Cloud certification programs 11.2 Tips for preparing for certification exams 11.3 Career opportunities in Marketing Cloud 11.4 Emerging trends and future predictions for Marketing Cloud

Download or read book The AMPscript Guide written by Adam Spriggs and published by . This book was released on 2019-08-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

Download or read book Automating Salesforce Marketing Cloud written by Greg Gifford and published by Packt Publishing Ltd. This book was released on 2022-04-18 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features Increase your knowledge of automation theory and the applications of SFMC Explore automation with SFMC and its capabilities beyond general usage Understand the automation features and integrations of SFMC to use the platform from outside the user interface (UI) for maximum efficiency Book DescriptionSalesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce book, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.What you will learn Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output Who this book is for This book is for Salesforce Marketing Cloud users who want to know how to make their day to day lives more efficient and get the most out of the tool by working smarter, not harder. A solid understanding of SFMC and basic knowledge of what automation is will help you get the most out of this book.

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Download or read book Salesforce Platform App Builder Certification written by Rakesh Gupta and published by Apress. This book was released on 2019-12-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: New or intermediate developers will want to use this hands-on guide to prepare for the Salesforce Certified Platform App Builder credential, awarded for designing, building, and implementing applications using the declarative customization capabilities of the Salesforce Platform. This is the first book available covering this content, and Salesforce training is very costly. This book is filled with real-world examples and hands-on exercises, enabling you to prepare for the certification exam in a short span of time. Multiple-choice study questions and exercises are included to help you apply what you learn in each chapter. Author Rakesh Gupta explains Salesforce Platform fundamentals, including knowledge about the limitations of the declarative platform and when to use programmatic development versus the AppExchange. Data management and data analytics are covered. And you will learn how to set up organization-wide features that affect the look and feel of your application. Sandbox design patterns and process automation tools available in Salesforce are discussed and you will know when to use them. You will become familiar with a wide array of topics, including designing a mobile app and reporting in Salesforce. What You Will Learn Know when to use declarative development versus programmatic development versus the AppExchange Understand the Salesforce data model, field type (when to use which fields), and how and when to use an external object in Salesforce Be familiar with security and settings in Salesforce See how easily users can migrate to the Lightning experience from the classic platform Implement business process automation using declarative features Apply the automation process in Salesforce Utilize Process Builder and manage its power to automate business processes Use sandboxes and deployment tools Who This Book Is For New or intermediate Salesforce developers or anyone in the Salesforce development arena who wants to learn or explore the platform

Download or read book Salesforce All In One Salesforce Platform Developer I And Il Certification Guide Marketing Cloud Lightning Aura Component and Lightning Component Scenario Based written by Sujay Ganguly and published by Independently Published. This book was released on 2021-01-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the details related to Salesforce thatyou have to know for study & crackthe Salesforce job interviews along with two very important certification guides. Likes, Salesforce Scenariobased questions and answers, Salesforce lightning components, lightning aura components, Salesforce marketing clouds along with codes that helps you to clear each and every thing from the beginningto advance. Also this book contains two important Salesforce certificationguides, you can get mostly commonquestions that maybe come in the exam. Read all the questions and answers ofthis books carefully and then take some free and paid mock test for the exam (Exam links are in last page of this book), be confidence and you will definitelyclear the exam. Topics: 1. Salesforce Scenario Based Interview Questions And Answers,2. Lightning Aura Component and Lightning Component,3. Salesforce Marketing Cloud,4. Salesforce Platform Developer I Certification Guide,5. Salesforce Platform Developer Il Certification Guide.

Download or read book Salesforce for Beginners written by Sharif Shaalan and published by Packt Publishing Ltd. This book was released on 2020-05-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes. Key FeaturesUnderstand how to use core Salesforce objects for maximum efficiencyBuild various dashboards and reports to analyze results and improve visibility in your business processesLearn the basics of Salesforce administration and mobile app set upBook Description Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals. What you will learnUnderstand the difference between Salesforce Lightning and Salesforce ClassicCreate and manage leads in SalesforceExplore business development with accounts and contacts in SalesforceFind out how stages and sales processes help you manage your opportunity pipelineAchieve marketing goals using Salesforce campaignsPerform business analysis using reports and dashboardsGain a high-level overview of the items in the administration sectionGrasp the different aspects needed to build an effective and flexible Salesforce security modelWho this book is for If you're new to Salesforce and want to learn it from scratch, this book is for you. No prior knowledge of Salesforce is required to get started with this book.

Download or read book Programming Salesforce Marketing Cloud written by ZHONGCHEN ZHOU and published by ZHONGCHEN ZHOU. This book was released on 2019-04-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces concepts to integrate with marketing cloud using API and build custom components in a platform agnostic way, including the following aspects: Marketing Cloud Package Custom Journey Builder Activity API Integration (Server to Server & Web App) Custom Marketing Cloud App Server Side JavaScript These concepts will be applicable to any programming language and platform. After introducing the concepts, we will implement these concepts using APEX programming language within Salesforce sale cloud. Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts, for example: how to serve custom activity configuration file; how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation; how to decode JWT passing from marketing cloud Journey Builder; how to build user interface and allow marketing cloud users without sales cloud account to access; how to display visualforce page inside marketing cloud iframes how to set up the right architecture.

Download or read book Salesforce Developer All In One Salesforce Platform Developer I And Il Certification Guide Marketing Cloud Lightning Aura Component and Lightning Component Scenario Based written by Sujay Ganguly and published by . This book was released on 2021-05-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Developer All In OneDetails Of This Book: Learn Salesforce And Become A NinjaThis book content all the details related Salesforce that you have to know for study & crack the Salesforce job interviews along with two very important certification guides. Likes, Salesforce Scenario based questions and answers, Salesforce lightning components, lightning aura components, Salesforce marketing clouds along with codes that's helps you to clear the each and every thing from the beginning to advance. Also this books contents two important Salesforce certification guide, you can get mostly commons questions that maybe come in the exam. Read all the questions and answers of this books carefully and then take some free and paid mock test for the exam (Exam links are in last page of this book), be confidence and you will definitely clear the exam.Topics-Salesforce Scenario Based Interview Questions And Answers-Lightning Aura Component and Lightning Component-Salesforce Marketing Cloud-Salesforce Platform Developer I Certification Guide -Salesforce Platform Developer Il Certification Guide

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Download or read book Salesforce For Dummies written by Liz Kao and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter More than 150,000 companies worldwide use Salesforce.com as their CRM solution—if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need.

Download or read book Learn Salesforce Lightning written by Felicia Duarte and published by Apress. This book was released on 2017-12-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refer to this invaluable how-to guide for basic training on Salesforce Lightning. Salespeople and technical users and consultants will no longer have to resort to learning the interface on their own, which is very time consuming. Learn Salesforce Lightning is a step-by-step visual guide that offers immediate and valuable solutions to the new set of UI tools included in Lightning. With chapters broken down into easily absorbed topics, you walk through the entire process of managing your daily activities within Salesforce, as well as basic customizations and system management. The book explains the primary use cases for Lighting, and simplifies some of the more complex features, such as opportunity stage management and the new dashboard builder. Topics covered include: Sales and service management Lightning Apps on the AppExchange Lightning dashboards and reports Lightning security Lightning Process Builder and more What You’ll Learn Navigate the Salesforce Lightning interface Know where to go in the setup area to make customizations Create dynamic reports and dashboards View Lightning on a mobile device Train other users on common day-to-day activities within Lightning Who This Book Is for Salespeople, managers, and executives who are currently evaluating Salesforce.com, who recently purchased a license with Salesforce.com, or recently upgraded to the Lightning user interface. This book is also for Salesforce administrators, consultants, project managers, and technical users looking for basic training on Salesforce Lightning.

Download or read book Salesforce Marketing Cloud For Dummies written by Chester Bullock and published by John Wiley & Sons. This book was released on 2017-10-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Download or read book Programming Salesforce Marketing Cloud written by Zhongchen Zhou and published by . This book was released on 2019 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces concepts for integrating with Marketing Cloud using an API and building custom components in a platform agnostic way. Key topics covered include: • Marketing Cloud Package• Custom Journey Builder Activity• API Integration• Custom Marketing Cloud APP• Server-Side JavaScriptThese concepts will be applicable to any programming language and platform. After getting familiar with the key concepts above, follow the book’s tutorials to give programming Marketing Cloud a go with Apex. Tips, patterns and special considerations will be introduced when using Apex in Sales Cloud to implement these concepts..."--Amazon.com.